Using the right psychological triggers at the right time can dramatically improve
User Experience and Conversion Rates
This is a must-have tool for modern performance marketing. I use a lot of tools and this one rounds it all up within a simple and straight forward interface using only one line of code on the actual site.
I primarily use Convertize for its A/B testing functions, across different scenarios. What I particularly like is how easy it is to set up an experiment, and the visual representation of the results.
The latest book by Philippe Aimé and Jochen Grünbeck outlines optimization tactics based on cognitive science and behavioural economics.
The principles described in Smart Persuasion allow web marketers to leverage proven psychological effects. A copy is included in Team and Agency plans.
Improve Customer Engagement & Increase Your Revenue
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