Successful eCommerce businesses take loading speed seriously. A/B testing can cause your page to load slowly, increasing your bounce rate, costing you valuable conversions and affecting your search engine ranking.
With “Client-Side” solutions, which allow users to update pages themselves, there is another problem: A/B testing page flicker.
Fast Page Loading
For A/B Tests
When A/B testing tools are slow to load edited content, the original version of a page can appear in the form of Page Flicker or “FOOC” (Flash of Original Content).
With Lightning Mode, Convertize delivers page loading speeds up to 17.2 times faster than other A/B testing tools. That means less flicker, higher rankings, and happier customers.
How Lightning Mode Removes Flicker
The unique Pixel engineered by Convertize is lighter than alternative software. It also uses the most powerful web server possible.
That means your pages load lightning-fast regardless of how many changes you make or how many visitors you have.
- Avoid A/B testing page flicker
- Protect search rankings whilst you test
- Improve your user experience
A/B Testing In Lightning Mode
A Flash, Not A Flicker
In total, our engineers found 7 different ways to improve page loading speed during testing. The result is super-fast A/B testing in “Lightning Mode”. We optimised the following areas:
- Server Architecture
- HTTP File Transfers
- Pixel Shrinking
- Content Hiding
- Asynchronous Tracking
- Conversion Cookies
The creation of “Lightning Mode” has enabled us to record exceptional page loading speeds, even during complex testing.