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February 2021

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Hybrid Statistics™

The New Way to Calculate Statistical Significance

The Hybrid Statistics Engine combines Bayesian and Frequentist methods, calculating statistical significance with more speed and accuracy

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ab testing statistics reinvented

A/B Test Statistics Reinvented

Anyone running an A/B test needs to know two things: 1) how significant are my results 2) how long until my data is reliable?

There are two types of A/B testing statistics: Frequentist and Bayesian. Convertize’ Hybrid Statistics engine combines both to give you a series of metrics that help you decide when your A/B test is complete: 

  • Smart CR% – your conversion rate, weighted towards recent performance
  • Confidence level – how many times (out of 100) the same test would produce the same results
  • Duration estimate – how many days until your test is reliable

To get in-depth knowledge about the Hybrid approach developed by Convertize, download the ebook or get a paper copy on Amazon.

“What I particularly like is how easy it is to set up an experiment, and the visual representation of the key A/B testing statistics”

Patricio Tarantino

Founder of MixAula

ab testing statistics methods

Test Ideas, Trust Numbers

Using the Hybrid Approach to A/B testing statistics, Convertize tells you when your data has captured a real increase in conversion rate.

The Statistical Significance Calculator incorporates more parameters than most other A/B testing tools, preventing false positives and giving you the most accurate results:

  • Avoid false positives
  • Never waste traffic
  • See how long a test will run

For more information about A/B testing statistics, explore our step-by-step guide.

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How Convertize Makes A/B Testing Statistics Easy

Convertize incorporates Frequentist and Bayesian statistics, providing fast results that you can trust. 

  • Smart CR% responds to changes in customer behaviour
  • The Hybrid Statistics gives faster and more accurate results
  • Automatic statistics make it easy to follow your Smart CR%, Uplift and statistical significance
  • Our CRO Experts are available at any time to help you interpret your data

For more information on A/B testing statistics, explore our A/B Testing Guide 2020.

After Your Free Trial

If you enjoy your free trial, you can extend your experiments by choosing a paid plan. There are a
range of plans to suit any kind of business, and you can upgrade or cancel at any time.

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Join over 800 happy teams using Convertize

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Ready to launch your first A/B test?

Convertize CRO experts are available to help you throughout your free trial

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12 Hammersmith Grove
London, W6 7AP
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