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What is Attentional Bias?
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Attentional bias is the way in which we don’t take into consideration all available factors and possibilities when we make a decision or consider something because our attention is often only focused on certain limited factors.

Our emotional state often influences what we place our attention on and we have a tendency to pay more attention to something that emotionally stimulates us. The more we are touched emotionally, whether that be in a positive or negative manner, the more we will focus explicitly on this emotional stimulus over any other aspect available to us.

 

Benjamin Ligier

by Benjamin Ligier

Benjamin is CRO Expert at Convertize, based in London. Passionate about design and webmarketing, he started out working in email marketing and then specialised in Conversion Rate Optimisation (CRO).