{"id":12797,"date":"2017-03-21T10:50:53","date_gmt":"2017-03-21T09:50:53","guid":{"rendered":"http:\/\/convertize.blog\/fr\/?page_id=12797"},"modified":"2017-03-27T16:52:11","modified_gmt":"2017-03-27T14:52:11","slug":"changement-facile-augmenter-conversions-moo","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/changement-facile-augmenter-conversions-moo\/","title":{"rendered":"Un changement facile pour augmenter les conversions de Moo"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Dans cette \u00e9tude de cas, nous vous montrerons une modification simple \u00e0 mettre en \u0153uvre sur une\u00a0page produit\u00a0pour augmenter vos ventes, en utilisant Moo comme un exemple.<\/p>\n<p><strong>Landing page originale :<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12798\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2017\/03\/optimiser_landing_page_moo_convertize.png\" alt=\"optimiser_landing_page_moo_convertize\" width=\"1279\" height=\"837\" \/><\/p>\n<p><strong>Tactique 94 : Placez toujours votre Call-to-Action au dessus de la ligne de flottaison de votre page<\/strong><\/p>\n<p>Votre CTA principal doit toujours \u00eatre plac\u00e9 au-dessus de la ligne de flottaison (la partie visible de votre page Web sans d\u00e9filement) afin de faciliter l&rsquo;action des utilisateurs \u00e0 leur arriv\u00e9e sur votre page.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12799\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2017\/03\/exemple_biais_attention_moo_convertize.png\" alt=\"exemple_biais_attention_moo_convertize\" width=\"1282\" height=\"913\" \/><\/p>\n<p><strong>Editeur (tactique 94) :<\/strong>\u00a0Pour appliquer cette tactique, il vous suffit d&rsquo;ajouter du texte l\u00e0 o\u00f9 vous voulez ins\u00e9rer le CTA. Ensuite, vous pouvez personnaliser l&rsquo;aspect visuel de l&rsquo;\u00e9l\u00e9ment et finalement ajouter le lien <em>hypertexte<\/em> vers la page suivante, o\u00f9 les internautes\u00a0doivent \u00eatre dirig\u00e9s quand ils cliquent.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12800\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2017\/03\/ajouter_cta_landing_page_moo_convertize.png\" alt=\"\" width=\"1280\" height=\"914\" \/><\/p>\n<p><strong>Page modifi\u00e9e :<\/strong>\u00a0 Nous avons ajout\u00e9 un CTA vert qui est donc bien mis en valeur sur la landing page. Le petit \u00ab\u00a0plus\u00a0\u00bb sur\u00a0cette page est que la fus\u00e9e, qui \u00e9tait d\u00e9j\u00e0 pr\u00e9sente sur la page originale, pointe\u00a0visuellement en direction\u00a0du CTA, ce qui, en th\u00e9orie, est cens\u00e9 attirer l&rsquo;attention du visiteur.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12803\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2017\/03\/optimiser_landing_page_Moo_convertize.png\" alt=\"\" width=\"1278\" height=\"839\" \/><\/p>\n<div class=\"social-btn\"><a class=\"col-1 sbtn s-twitter\" onclick=\"popupwindow('https:\/\/twitter.com\/intent\/tweet?text=Un%20changement%20facile%20pour%20augmenter%20les%20conversions%20de%20Moo&amp;url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fchangement-facile-augmenter-conversions-moo%2F&amp;via=convertize','Twitter Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Twitter<\/span><\/a><a class=\"col-1 sbtn s-facebook\" onclick=\"popupwindow('https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fchangement-facile-augmenter-conversions-moo%2F','Facebook Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Facebook<\/span><\/a><a class=\"col-1 sbtn s-linkedin\" onclick=\"popupwindow('https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fchangement-facile-augmenter-conversions-moo%2F&amp;title=Un%20changement%20facile%20pour%20augmenter%20les%20conversions%20de%20Moo&amp;description=','Linkedin Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Dans cette \u00e9tude de cas, nous vous montrerons une modification simple \u00e0 mettre en \u0153uvre sur une\u00a0page produit\u00a0pour augmenter vos ventes, en utilisant Moo comme un exemple. Landing page originale : Tactique 94 : Placez toujours votre Call-to-Action au dessus de la ligne de flottaison de votre page Votre CTA principal doit toujours \u00eatre plac\u00e9 [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-examples.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-12797","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un changement facile pour augmenter les conversions de Moo - Convertize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/changement-facile-augmenter-conversions-moo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un changement facile pour augmenter les conversions de Moo - Convertize\" \/>\n<meta property=\"og:description\" content=\"Temps de lecture : 2 minutes Dans cette \u00e9tude de cas, nous vous montrerons une modification simple \u00e0 mettre en \u0153uvre sur une\u00a0page produit\u00a0pour augmenter vos ventes, en utilisant Moo comme un exemple. Landing page originale : Tactique 94 : Placez toujours votre Call-to-Action au dessus de la ligne de flottaison de votre page Votre CTA principal doit toujours \u00eatre plac\u00e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.convertize.com\/fr\/changement-facile-augmenter-conversions-moo\/\" \/>\n<meta property=\"og:site_name\" content=\"Convertize\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-27T14:52:11+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.convertize.com\/fr\/changement-facile-augmenter-conversions-moo\/\",\"url\":\"https:\/\/www.convertize.com\/fr\/changement-facile-augmenter-conversions-moo\/\",\"name\":\"Un changement facile pour augmenter les conversions de Moo - Convertize\",\"isPartOf\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/#website\"},\"datePublished\":\"2017-03-21T09:50:53+00:00\",\"dateModified\":\"2017-03-27T14:52:11+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.convertize.com\/fr\/changement-facile-augmenter-conversions-moo\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.convertize.com\/fr\/#website\",\"url\":\"https:\/\/www.convertize.com\/fr\/\",\"name\":\"Convertize\",\"description\":\"April 2026\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.convertize.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un changement facile pour augmenter les conversions de Moo - Convertize","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.convertize.com\/fr\/changement-facile-augmenter-conversions-moo\/","og_locale":"fr_FR","og_type":"article","og_title":"Un changement facile pour augmenter les conversions de Moo - Convertize","og_description":"Temps de lecture : 2 minutes Dans cette \u00e9tude de cas, nous vous montrerons une modification simple \u00e0 mettre en \u0153uvre sur une\u00a0page produit\u00a0pour augmenter vos ventes, en utilisant Moo comme un exemple. 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