{"id":17342,"date":"2019-02-25T13:16:00","date_gmt":"2019-02-25T12:16:00","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?page_id=17342"},"modified":"2021-08-06T18:33:33","modified_gmt":"2021-08-06T16:33:33","slug":"agence-ab-testing","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/","title":{"rendered":"L&rsquo;agence AB Testing qui croise Analytics + Psychologie"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><section class=\"cro-steps col-xs-12\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-4 col-xs-12\">\n<div class=\"step-wrap underlined\">\n<div class=\"step-num\">1<\/div>\n<div class=\"step-title\">Vous d\u00e9marrez un projet CRO<\/div>\n<div class=\"step-desc\">Vous nous parlez de votre site Web et de votre projet &#8211; donnez le plus de d\u00e9tails possible.<\/div>\n<\/div>\n<\/div>\n<div class=\"col-md-4 col-xs-12\">\n<div class=\"step-wrap arrows\">\n<div class=\"step-num\">2<\/div>\n<div class=\"step-title\">Notre \u00e9quipe recueille certaines donn\u00e9es<\/div>\n<div class=\"step-desc\">Nous effectuons des recherches et vous contactons pour organiser un appel.<\/div>\n<\/div>\n<\/div>\n<div class=\"col-md-4 col-xs-12\">\n<div class=\"step-wrap\">\n<div class=\"step-num\">3<\/div>\n<div class=\"step-title\">Nous planifions ensemble<\/div>\n<div class=\"step-desc\">Nous planifions votre audit de site Web ou votre projet CRO et commen\u00e7ons \u00e0 g\u00e9n\u00e9rer vos revenus.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"services-section col-xs-12\">\n<div class=\"container\">\n<div class=\"row\">\n<h2 class=\"text-center\">Nous utilisons des donn\u00e9es et une analyse comportementale <br class=\"visible-lg visible-md\" \/><span class=\"slim-text\">pour vous aider \u00e0 atteindre vos objectifs<\/span><\/h2>\n<p class=\"text text-center\" style=\"margin-bottom: 55px;\">Convertize fournit des services de conseil sp\u00e9cialis\u00e9s pour la <strong>g\u00e9n\u00e9ration de leads<\/strong>, la <strong>CRO (optimisation du taux <br class=\"visible-lg visible-md\" \/>de conversion)<\/strong> et l&rsquo;<strong>analyse des clients<\/strong>. Quels que soient vos objectifs, notre agence CRO peut vous aider \u00e0 <br class=\"visible-lg visible-md\" \/>y arriver plus rapidement.<\/p>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-4\">\n<div class=\"service-container\">\n<div class=\"service-wrap\">\n<div class=\"service-title conversions active-conversions\">Audit UX<\/div>\n<div class=\"service-description\">Un audit complet du site Web, mettant en \u00e9vidence les probl\u00e8mes d&rsquo;utilisation et fournissant des solutions<\/div>\n<\/div>\n<div class=\"overlay-description\">Les clients ont enregistr\u00e9 une augmentation des ajouts au panier de <strong>plus de 300%<\/strong> sur les pages de produits cl\u00e9s<\/div>\n<\/div>\n<div class=\"service-wrap\">\n<div class=\"service-container\">\n<div class=\"service-title leads conversions active-conversions\">Proposition de valeur<\/div>\n<div class=\"service-description\">Nous aidons les entreprises \u00e0 d\u00e9finir une proposition unique, sp\u00e9cifique et urgente<\/div>\n<\/div>\n<\/div>\n<div class=\"service-container\">\n<div class=\"service-wrap\">\n<div class=\"service-title leads conversions active-conversions\">Optimisation des prix<\/div>\n<div class=\"service-description\">Notre agence CRO optimise votre structure de prix pour maximiser les revenus et la r\u00e9tention<\/div>\n<\/div>\n<div class=\"overlay-description\">L&rsquo;optimisation des prix a aid\u00e9 nos clients \u00e0 augmenter leur rentabilit\u00e9 de <strong>plus de 20%<\/strong><\/div>\n<\/div>\n<div class=\"service-container\">\n<div class=\"service-wrap\">\n<div class=\"service-title leads conversions active-conversions\">Audit PPC<\/div>\n<div class=\"service-description\">Examen de haut en bas ou vos annonces Google et r\u00e9seaux sociaux payantes<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-sm-4\">\n<div class=\"service-container\">\n<div class=\"service-wrap\">\n<div class=\"service-title leads conversions active-conversions\">Optimisation de la page de destination<\/div>\n<div class=\"service-description\">Cr\u00e9ation de pages de destination \u00e0 haute conversion bas\u00e9es sur les r\u00e9f\u00e9rences de l&rsquo;industrie et la science du comportement<\/div>\n<\/div>\n<\/div>\n<div class=\"service-container\">\n<div class=\"service-wrap\">\n<div class=\"service-title conversions active-conversions\">Test A\/B<\/div>\n<div class=\"service-description\">Exp\u00e9riences mesurant le soul\u00e8vement produit par une modification de site Web<\/div>\n<\/div>\n<div class=\"overlay-description\">Nous proposons des tests A\/B g\u00e9r\u00e9s avec des solutions logicielles internes et tierces<\/div>\n<\/div>\n<div class=\"service-container\">\n<div class=\"service-wrap\">\n<div class=\"service-title conversions users active-conversions\">Enqu\u00eates sur place<\/div>\n<div class=\"service-description\">Application de widgets d&rsquo;enqu\u00eate pour recueillir des informations exploitables aupr\u00e8s de vos utilisateurs<\/div>\n<\/div>\n<\/div>\n<div class=\"service-container\">\n<div class=\"service-wrap\">\n<div class=\"service-title conversions users active-conversions\">Analyse du comportement des utilisateurs<\/div>\n<div class=\"service-description\">Application et interpr\u00e9tation des outils CRO tels que les cartes de chaleur et l&rsquo;enregistrement de session pour \u00e9tudier le comportement des utilisateurs<\/div>\n<\/div>\n<div class=\"overlay-description\"><strong><em>Smart Persuasion<\/em><\/strong>, de Philippe Aim\u00e9 et Jochen Gr\u00fcnbeck, est un best-seller d&rsquo;Amazon<\/div>\n<\/div>\n<\/div>\n<div class=\"col-sm-4\">\n<div class=\"service-container\">\n<div class=\"service-wrap\">\n<div class=\"service-title leads conversions active-conversions\">S\u00e9quences de messagerie<\/div>\n<div class=\"service-description\">Cr\u00e9er des s\u00e9quences optimis\u00e9es pour la conversion qui donnent \u00e0 vos clients une r\u00e9elle valeur ajout\u00e9e<\/div>\n<\/div>\n<div class=\"overlay-description\">Les <strong>sp\u00e9cialistes du marketing par e-mail<\/strong> de Convertize ont am\u00e9lior\u00e9 la d\u00e9livrabilit\u00e9, les taux d&rsquo;ouverture et l&rsquo;impact pour des centaines de clients<\/div>\n<\/div>\n<div class=\"service-container\">\n<div class=\"service-wrap\">\n<div class=\"service-title conversions active-conversions\">Analyse en entonnoir<\/div>\n<div class=\"service-description\">\u00c9tudier les entr\u00e9es, les flux et les abandons des clients pour r\u00e9duire le taux de d\u00e9sabonnement et l&rsquo;abandon<\/div>\n<\/div>\n<\/div>\n<div class=\"service-container\">\n<div class=\"service-wrap\">\n<div class=\"service-title users conversions active-conversions\">Acad\u00e9mie\/formation<\/div>\n<div class=\"service-description\">Forfaits de formation sur mesure en UX, CRO et psychologie du consommateur<\/div>\n<\/div>\n<\/div>\n<div class=\"service-container\">\n<div class=\"service-wrap leads\">\n<div class=\"service-title leads conversions active-conversions\">Bilan de sant\u00e9 SEO<\/div>\n<div class=\"service-description\">Un ensemble amusant d&rsquo;audit et de recherche de sites Web, offrant un plan de visibilit\u00e9 pour les moteurs de recherche<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"text-center col-xs-12\">\n<div class=\"button-container\"><a class=\"cta cta-primary track-btn\" type=\"button\" data-toggle=\"modal\" data-target=\"#contactModal\">D\u00e9marrez un projet CRO<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"quote-container author-quote col-xs-12\">\n<div class=\"container text-center\">\n<div class=\"illustration\">\n<div class=\"border\"><\/div>\n<div class=\"icon\">\n<div class=\"icon-inner\"><span class=\"helper\"><\/span><img decoding=\"async\" src=\"https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/quote.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<h3 class=\"section-title\">\u00ab\u00a0Convertize m&rsquo;a aid\u00e9 \u00e0 d\u00e9finir et \u00e0 exprimer une r\u00e9elle valeur pour les clients de mon activit\u00e9 de conseil\u2026 Gr\u00e2ce \u00e0 Jochen, j&rsquo;ai optimis\u00e9 ma page d&rsquo;accueil et mon emplacement d&rsquo;ascenseur. Je recommanderais de passer du temps avec Convertize si vous \u00eates un directeur des ventes ou du marketing ou un entrepreneur\u00a0\u00bb<\/h3>\n<div class=\"text-center\"><img decoding=\"async\" class=\"center-block\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/03\/matthieu-erly.jpeg\" alt=\"Matthieu Erly - ColisConsult\" \/><\/div>\n<p class=\"author-name\"><strong>Matthieu Erly<\/strong><\/p>\n<p class=\"author-title\"><a href=\"https:\/\/www.colisconsult.com\/4-solutions\" target=\"_blank\" rel=\"nofollow noopener\">ColisConsult<\/a><\/p>\n<\/div>\n<\/section>\n<section class=\"image-with-text-section col-xs-12 section-odd\">\n<div class=\"container\">\n<div class=\"title\">\n<h2 class=\"text-center\">Qu&rsquo;est-ce qui fait de Convertize <br class=\"visible-lg visible-md\" \/><span class=\"slim-text\">une Agence AB Testing unique?<\/span><\/h2>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-10 col-sm-11 col-md-9 col-lg-7 t-margin-auto\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<p class=\"text\">Avec des clients \u00e0 travers l&rsquo;Europe et les \u00c9tats-Unis, Convertize transforme les sites Web commerciaux et les strat\u00e9gies de marketing en combinant l&rsquo;analyse avec l&rsquo;analyse comportementale.<\/p>\n<ul>\n<li>Nous sommes une v\u00e9ritable <strong>agence CRO internationale<\/strong> qui propose des projets multilingues en <strong>fran\u00e7ais<\/strong>, <strong>n\u00e9erlandais<\/strong>, <strong>allemand<\/strong> et <strong>italien<\/strong>.<\/li>\n<li>Nos <strong>tests A\/B<\/strong> et nos <strong>outils CRO<\/strong> internes nous permettent d&rsquo;optimiser les sites Web et le marketing sans retard de d\u00e9veloppement.<\/li>\n<li>Nous sommes obs\u00e9d\u00e9s par le neuromarketing et le comportement client. Notre passion se refl\u00e8te dans des publications de premier plan telles que <em><strong>Smart Persuasion<\/strong><\/em>.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row convertize-team\">\n<div class=\"col-md-3 col-xs-12\">\n<p class=\"text-center\"><img decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/09\/marco-mannoni-ppc-optimization.png\" alt=\"Marco Mannoni\" \/><\/p>\n<p class=\"text\"><strong>Marco Mannoni<br \/>\nOptimisation PPC<\/strong><\/p>\n<p>Ma passion est de convertir les gens en clients. Je g\u00e8re des campagnes de publicit\u00e9 native et payante pour un certain nombre de clients prestigieux.<\/p>\n<\/div>\n<div class=\"col-md-3 col-xs-12\">\n<p class=\"text-center\"><img decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/09\/philippe-aime-performance-marketing.png\" alt=\"Philippe Aim\u00e9\" \/><\/p>\n<p class=\"text\"><strong>Philippe Aim\u00e9, CEO<br \/>\nMarketing de la performance<\/strong><\/p>\n<p>J&rsquo;ai commenc\u00e9 Convertize en 2008 en tant qu&rsquo;agence de marketing web. Au fil des ans, notre concentration sur l&rsquo;optimisation et la psychologie du consommateur a inspir\u00e9 les techniques qui forment la base de cette agence.<\/p>\n<\/div>\n<div class=\"col-md-3 col-xs-12\">\n<p class=\"text-center\"><img decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/09\/jochen-grunbeck-director-cro.png\" alt=\"Jochen Gr\u00fcnberg\" \/><\/p>\n<p class=\"text\"><strong>Jochen Gr\u00fcnberg, Partenaire<br \/>\nDirecteur de CRO<\/strong><\/p>\n<p>Apr\u00e8s une carri\u00e8re dans le conseil en gestion, je suis devenu obs\u00e9d\u00e9 par l&rsquo;\u00e9conomie comportementale et la psychologie. En aidant les entreprises \u00e0 ajuster leur \u00abarchitecture de conversion\u00bb, je colmate les fuites dans leur marketing web.<\/p>\n<\/div>\n<div class=\"col-md-3 col-xs-12\">\n<p class=\"text-center\"><img decoding=\"async\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2020\/09\/stephen-courtney-cro-project-manager.png\" alt=\"Stephen Courtney\" \/><\/p>\n<p class=\"text\"><strong>Dr Stephen Courtney<br \/>\nChef de projet CRO<\/strong><\/p>\n<p>Issu d&rsquo;un milieu de recherche, j&rsquo;ai d\u00e9velopp\u00e9 une passion pour la strat\u00e9gie marketing et les sciences cognitives. Je travaille avec Jochen pour aider les clients \u00e0 optimiser leur marketing Web.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"cta-section\" class=\"col-xs-12\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"text-container\">\n<h1 class=\"title\">Nous aidons les entreprises \u00e0 trouver et \u00e0 lib\u00e9rer leurs b\u00e9n\u00e9fices cach\u00e9s<\/h1>\n<h3 class=\"subtitle\">Parlez-nous de votre projet et un expert CRO vous contactera dans les 12 heures<\/h3>\n<\/div>\n<div class=\"button-container\"><a class=\"cta cta-primary track-btn\" type=\"button\" data-toggle=\"modal\" data-target=\"#contactModal\">D\u00e9marrez un projet CRO<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"explanation-container col-xs-12 section-odd\">\n<div class=\"explanation\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-6 col-md-push-6\"><img decoding=\"async\" class=\"explanation-image img-right\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/09\/cro-agency-case-study.png\" alt=\"CRO Agency Case Study\" \/><\/div>\n<div class=\"col-xs-12 col-md-6 col-md-pull-6\">\n<h2><span class=\"title\"><strong>\u00c9tude de cas de l&rsquo;agence CRO<\/strong> Glisshop: Hiver votre vie<\/span><\/h2>\n<p class=\"text\"><em><a href=\"https:\/\/www.glisshop.co.uk\/\" target=\"_blank\" rel=\"nofollow noopener\">Glisshop<\/a> est l&rsquo;un des principaux d\u00e9taillants de sports d&rsquo;hiver en Europe et au Royaume-Uni.<\/em><\/p>\n<p class=\"text\">Entre 2018 et 2020, notre agence CRO a pu augmenter les taux de conversion sur plusieurs pages cl\u00e9s de nos clients. Nous avons utilis\u00e9 des cartes thermiques, des enqu\u00eates aupr\u00e8s des utilisateurs et des tests A\/B pour analyser le comportement des utilisateurs et explorer les opportunit\u00e9s d&rsquo;optimisation.<\/p>\n<p class=\"text\">En 2018, les tests A\/B sur les pages produits consult\u00e9es \u00e0 partir d&rsquo;appareils de bureau ont enregistr\u00e9 une augmentation du taux de conversion de <strong>+ 6,29%<\/strong>. L&rsquo;ann\u00e9e suivante, les tests sur les pages de collection ont enregistr\u00e9 une hausse de <strong>+ 8,35%<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"quote-container author-quote col-xs-12\">\n<div class=\"container text-center\">\n<div class=\"illustration\">\n<div class=\"border\"><\/div>\n<div class=\"icon\">\n<div class=\"icon-inner\"><span class=\"helper\"><\/span><img decoding=\"async\" src=\"https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/quote.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<h3 class=\"section-title\">\u00ab\u00a0Convertize ne vous dit pas seulement ce qu\u2019il s\u2019est pass\u00e9 sur votre site, nous vous disons aussi ce qu\u2019il manque. Nous y parvenons en associant donn\u00e9es Analytics et Psychologie du Consommateur, ce qui nous distingue des autres agences en optimisation des conversions\u00a0\u00bb<\/h3>\n<div class=\"text-center\"><img decoding=\"async\" class=\"center-block\" src=\"https:\/\/www.convertize.com\/assets\/images\/corporate\/people\/philippe.png\" alt=\"Philippe AIME - CRO Experts\" \/><\/div>\n<p class=\"author-name\"><strong>Philippe Aime<\/strong><\/p>\n<p class=\"author-title\">CEO de Convertize<\/p>\n<\/div>\n<\/section>\n<section class=\"explanation-container col-xs-12 section-odd\">\n<div class=\"explanation\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-6\"><img decoding=\"async\" class=\"explanation-image\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/03\/convertize-marketing-experts.jpg\" alt=\"CRO Agency with CRO Marketing Experts\" \/><\/div>\n<div class=\"col-xs-12 col-md-6\">\n<h2><span class=\"title\">Une agence A\/B Testing constitu\u00e9e d&rsquo;<strong>Experts en CRO Marketing<\/strong><\/span><\/h2>\n<p class=\"text\">Devenir un expert en <a href=\"https:\/\/www.convertize.com\/fr\/ab-testing\/\">A\/B Testing<\/a> et <a href=\"https:\/\/www.convertize.com\/fr\/optimisation-taux-conversion\/\">optimisation des taux de conversion<\/a> (CRO en anglais) prend des ann\u00e9es. L&rsquo;optimisation de sites web demande des connaissances en marketing \u00e0 la performance, en\u00a0<a href=\"https:\/\/www.convertize.com\/fr\/experience-utilisateur-ux\/\">exp\u00e9rience utilisateur<\/a> (UX et UI design) et en Web Analytics. Nos experts en optimisation du taux de conversion sont des sp\u00e9cialistes de l&rsquo;analyse des donn\u00e9es et du comportement des consommateurs.<\/p>\n<p class=\"text\">Plut\u00f4t que de gonfler vos taux de conversion \u00e0 court terme, Convertize se concentre sur la <strong>maximisation\u00a0des revenus<\/strong> \u00e0 long terme. Nous y parvenons en combinant\u00a0<strong>donn\u00e9es analytics<\/strong> et <a href=\"https:\/\/www.convertize.com\/fr\/psychologie-consommateur\/\"><strong>psychologie du consommateur<\/strong><\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"explanation-container col-xs-12 section-odd\">\n<div class=\"explanation\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-6 col-md-push-6\"><img decoding=\"async\" class=\"explanation-image img-right\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/09\/cro-agency-conversion-optimization.png\" alt=\"CRO Agency based on Consumer Behaviour\" \/><\/div>\n<div class=\"col-xs-12 col-md-6 col-md-pull-6\">\n<h2><span class=\"title\">Une agence A\/B Testing qui comprend <strong>les utilisateurs<\/strong><\/span><\/h2>\n<p class=\"text\">Notre approche du AB Testing commence avec les donn\u00e9es. Nous travaillons avec nos clients pour construire une photo de leurs propres clients et comprendre comment ceux-ci \u00e9voluent sur leur site web. Notre \u00e9quipe utilise \u2013 en plus du A\/B Testing \u2013 des outils de heatmaps, session recording, analyse de l&rsquo;entonnoir de conversion, etc.<\/p>\n<p class=\"text\">Mais <strong>les chiffres ne sont pas suffisants pour d\u00e9cider<\/strong>&#8230;<\/p>\n<p>C&rsquo;est pourquoi nous utilisons aussi la psychologie du consommateur. Des analyses heuristiques permettent \u00e0 nos experts en AB Testing d&rsquo;identifier les <a href=\"https:\/\/www.convertize.com\/fr\/71-biais-cognitifs-optimisation-conversions\/\">biais cognitifs<\/a> qui influencent positivement les visiteurs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"try-for-free-section col-xs-12 section-even\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-12 title-container\">\n<h2 class=\"text-center\">Nous aidons les entreprises \u00e0 trouver et \u00e0 lib\u00e9rer leurs profits cach\u00e9s<\/h2>\n<p class=\"text-center\" style=\"font-size: 24px; color: #003284;\">Parlez-nous de votre projet et un expert CRO vous contactera dans les 12 heures<\/p>\n<\/div>\n<\/div>\n<div class=\"text-center col-xs-12\">\n<div class=\"button-container\"><a class=\"cta cta-primary track-btn\" type=\"button\" data-toggle=\"modal\" data-target=\"#contactModal\">D\u00e9marrez un projet CRO<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"explanation-container col-xs-12 section-odd\">\n<div class=\"explanation\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-6 col-md-push-6\"><img decoding=\"async\" class=\"explanation-image img-right\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/09\/cro-agency-clients.png\" alt=\"CRO Agency clients\" \/><\/div>\n<div class=\"col-xs-12 col-md-6 col-md-pull-6\">\n<h2><span class=\"title\"><strong>Lorsque le AB Testing<\/strong> n\u2019est pas adapt\u00e9<\/span><\/h2>\n<p class=\"text\">Pour les clients avec des volumes de trafic moyens et \u00e9lev\u00e9s, nous cr\u00e9ons des hypoth\u00e8ses et lan\u00e7ons des tests A\/B sur leurs pages web. Pour les <a href=\"https:\/\/www.convertize.com\/fr\/optimiser-site-faible-trafic\/\">clients avec un faible trafic<\/a>, les tests AB ne sont souvent pas adapt\u00e9s. Dans ce cas nous am\u00e9liorons le contenu et mesurons l\u2019impact des changements en suivant les principaux KPIs (indicateurs de performance).<\/p>\n<p class=\"text\">Nos m\u00e9thodes de AB Testing ont apport\u00e9 des r\u00e9sultats dans de nombreux secteurs, par exemple :<\/p>\n<ul>\n<li>Test AB et am\u00e9lioration de la\u00a0<a href=\"https:\/\/www.convertize.com\/high-converting-landing-page\/\" target=\"_blank\" rel=\"noopener\">proposition de valeur<\/a> de solution SaaS<\/li>\n<li>Test AB et r\u00e9duction du\u00a0<a href=\"https:\/\/www.convertize.com\/fr\/abandon-panier\/\" target=\"_blank\" rel=\"noopener\">taux d&rsquo;abandon de panier<\/a>\u00a0e-commerce<\/li>\n<li>Test AB et simplification de\u00a0<a href=\"https:\/\/www.convertize.com\/fr\/optimiser-formulaires\/\" target=\"_blank\" rel=\"noopener\">formulaires d&rsquo;inscription<\/a> et de processus de paiement.<\/li>\n<\/ul>\n<p>Notre m\u00e9thodologie A\/B Testing permet d\u2019assurer des revenus \u00e0 long terme.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"explanation-container col-xs-12 section-odd\" style=\"padding-top: 32px; padding-bottom: 50px;\">\n<div class=\"explanation\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-6\"><a href=\"https:\/\/www.convertize.com\/smart-persuasion\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"explanation-image\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/smart-persuasion-consumer-behaviour-books.png\" alt=\"Smart Persuasion - CRO and Neuromarketing Book\" \/><\/a><\/div>\n<div class=\"col-xs-12 col-md-6\">\n<h2><span class=\"title\">Une approche A\/B Testing bas\u00e9e sur la <strong>Smart Persuasion<\/strong><\/span><\/h2>\n<p class=\"text\">Notre approche du AB Testing repose sur l&rsquo;\u00e9conomie comportementale et la psychologie du consommateur. Nous utilisons les recherches sur l&rsquo;<strong>attention<\/strong>, l&rsquo;<strong>association<\/strong> et la <strong>m\u00e9moire<\/strong>, aidant ainsi nos clients \u00e0 cr\u00e9er des contenus persuasifs :<\/p>\n<ul>\n<li>Restructuration des pages web pour faciliter l&rsquo;<a href=\"https:\/\/www.convertize.com\/fr\/glossaire\/aisance-cognitive\/\">aisance cognitive<\/a><\/li>\n<li>Travail sur l&rsquo;exp\u00e9rience utilisateur pour tirer profit de l&rsquo;<a href=\"https:\/\/www.convertize.com\/fr\/motivation-par-incertitude-pour-optimiser-conversions-et-booster-ventes\/\">incertitude<\/a><\/li>\n<li>Application concr\u00e8te des <a href=\"https:\/\/www.convertize.com\/fr\/6-astuces-neuromarketing-conversions\/\">principes de neuromarketing<\/a><\/li>\n<\/ul>\n<p class=\"text\">Les donn\u00e9es analytics nous permettent d&rsquo;identifier quand et o\u00f9 une d\u00e9cision a lieu. En utilisant ces informations nous pouvons cr\u00e9er des hypoth\u00e8ses de tests AB, optimiser les contenus et ainsi <a href=\"https:\/\/www.convertize.com\/fr\/taux-de-conversion\/\">augmenter les taux de conversion<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"cta-section\" class=\"col-xs-12\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"text-container\">\n<h1 class=\"title\">Nous aidons nos clients \u00e0 augmenter leurs revenus \u00e0 long terme<\/h1>\n<h3 class=\"subtitle\">Nous allons au-del\u00e0 des donn\u00e9es, combinant analytique et psychologie pour fournir de vrais r\u00e9sultats<\/h3>\n<\/div>\n<div class=\"button-container\"><a class=\"cta cta-primary track-btn\" type=\"button\" data-toggle=\"modal\" data-target=\"#contactModal\">Parlons de vos revenus<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- Modal --><\/p>\n<div class=\"modal fade\" id=\"contactModal\" role=\"dialog\" aria-labelledby=\"contactModalLabel\" aria-hidden=\"true\" tabindex=\"-1\">\n<div class=\"modal-dialog\" role=\"document\">\n<div class=\"modal-content\">\n<div class=\"modal-header\"><button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\"><span aria-hidden=\"true\">\u00d7<\/span><\/button><\/div>\n<div class=\"modal-body\"><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-20421\"><form id=\"wpforms-form-20421\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"20421\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/fr\/wp-json\/wp\/v2\/pages\/17342\" data-token=\"61e64b39ba5a96f9a2dfab082eb4e96d\" data-token-time=\"1778575714\"><noscript class=\"wpforms-error-noscript\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-20421-field_0-container\" class=\"wpforms-field wpforms-field-name step1\" data-field-id=\"0\"><label class=\"wpforms-field-label\" for=\"wpforms-20421-field_0\">Votre nom <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-20421-field_0\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][0]\" required><\/div><div id=\"wpforms-20421-field_1-container\" class=\"wpforms-field wpforms-field-email step1\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-20421-field_1\">Votre e-mail <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-20421-field_1\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" required><\/div><div id=\"wpforms-20421-field_4-container\" class=\"wpforms-field wpforms-field-radio step2 wpforms-list-inline\" data-field-id=\"4\"><label class=\"wpforms-field-label\">En gros, combien de visiteurs recevez-vous par mois?<\/label><ul id=\"wpforms-20421-field_4\"><li class=\"choice-1 depth-1\"><input type=\"radio\" id=\"wpforms-20421-field_4_1\" name=\"wpforms[fields][4]\" value=\"Moins de 10 000\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-20421-field_4_1\">Moins de 10 000<\/label><\/li><li class=\"choice-2 depth-1 wpforms-selected\"><input type=\"radio\" id=\"wpforms-20421-field_4_2\" name=\"wpforms[fields][4]\" value=\"Environ 50 000\"   checked='checked'><label class=\"wpforms-field-label-inline\" for=\"wpforms-20421-field_4_2\">Environ 50 000<\/label><\/li><li class=\"choice-3 depth-1\"><input type=\"radio\" id=\"wpforms-20421-field_4_3\" name=\"wpforms[fields][4]\" value=\"Environ 100 000\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-20421-field_4_3\">Environ 100 000<\/label><\/li><li class=\"choice-5 depth-1\"><input type=\"radio\" id=\"wpforms-20421-field_4_5\" name=\"wpforms[fields][4]\" value=\"Plus de 150 000\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-20421-field_4_5\">Plus de 150 000<\/label><\/li><\/ul><\/div><div id=\"wpforms-20421-field_2-container\" class=\"wpforms-field wpforms-field-textarea step2\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-20421-field_2\">Quels sont vos objectifs pour ce projet?<\/label><textarea id=\"wpforms-20421-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" ><\/textarea><div class=\"wpforms-field-description\">ex. Quel type de site Web exploitez-vous? Quels sont vos principaux d\u00e9fis?<\/div><\/div><div id=\"wpforms-20421-field_6-container\" class=\"wpforms-field wpforms-field-checkbox step2\" data-field-id=\"6\"><label class=\"wpforms-field-label wpforms-label-hide\">Cases \u00e0 cocher<\/label><ul id=\"wpforms-20421-field_6\"><li class=\"choice-1 depth-1\"><input type=\"checkbox\" id=\"wpforms-20421-field_6_1\" name=\"wpforms[fields][6][]\" value=\"Je suis heureux que Convertize m&#039;envoie un e-mail\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-20421-field_6_1\">Je suis heureux que Convertize m'envoie un e-mail<\/label><\/li><\/ul><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-field wpforms-field-hp\"><label for=\"wpforms-20421-field-hp\" class=\"wpforms-field-label\">Website<\/label><input type=\"text\" name=\"wpforms[hp]\" id=\"wpforms-20421-field-hp\" class=\"wpforms-field-medium\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"20421\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/pages\/17342\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-20421\" class=\"wpforms-submit step2\" data-alt-text=\"Envoi...\" data-submit-text=\"D\u00e9marrer mon projet CRO\" aria-live=\"assertive\" value=\"wpforms-submit\">D\u00e9marrer mon projet CRO<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Chargement en cours\"><\/div><\/form><\/div>  <!-- .wpforms-container --><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"social-btn\"><a class=\"col-1 sbtn s-twitter\" onclick=\"popupwindow('https:\/\/twitter.com\/intent\/tweet?text=L&rsquo;agence%20AB%20Testing%20qui%20croise%20Analytics%20+%20Psychologie&amp;url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fagence-ab-testing%2F&amp;via=convertize','Twitter Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Twitter<\/span><\/a><a class=\"col-1 sbtn s-facebook\" onclick=\"popupwindow('https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fagence-ab-testing%2F','Facebook Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Facebook<\/span><\/a><a class=\"col-1 sbtn s-linkedin\" onclick=\"popupwindow('https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fagence-ab-testing%2F&amp;title=L&rsquo;agence%20AB%20Testing%20qui%20croise%20Analytics%20+%20Psychologie&amp;description=Convertize%20propose%20des%20services%20d'Agence%20AB%20Testing%20et%20un%20outil%20AB%20Testing%20innovant.%20Nous%20associons%20donn\u00e9es%20Analytics%20et%20Psychologie%20du%20Consommateur.','Linkedin Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> 1 Vous d\u00e9marrez un projet CRO Vous nous parlez de votre site Web et de votre projet &#8211; donnez le plus de d\u00e9tails possible. 2 Notre \u00e9quipe recueille certaines donn\u00e9es Nous effectuons des recherches et vous contactons pour organiser un appel. 3 Nous planifions ensemble Nous planifions votre audit de site Web ou votre projet [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":20917,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-website.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"clients-logos-new","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-17342","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agence AB Testing - Convertize<\/title>\n<meta name=\"description\" content=\"Convertize propose des services d&#039;Agence AB Testing et un outil AB Testing innovant. Nous associons donn\u00e9es Analytics et Psychologie du Consommateur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agence AB Testing - Convertize\" \/>\n<meta property=\"og:description\" content=\"Convertize propose des services d&#039;Agence AB Testing et un outil AB Testing innovant. Nous associons donn\u00e9es Analytics et Psychologie du Consommateur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"Convertize\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T16:33:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/02\/convertize.com-fr-cro-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Agence AB Testing - Convertize\" \/>\n<meta name=\"twitter:description\" content=\"Convertize propose des services d&#039;Agence AB Testing et un outil AB Testing innovant. Nous associons donn\u00e9es Analytics et Psychologie du Consommateur.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/02\/convertize.com-fr-cro-tw.png\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/\",\"url\":\"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/\",\"name\":\"Agence AB Testing - Convertize\",\"isPartOf\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/09\/best-cro-agency.png\",\"datePublished\":\"2019-02-25T12:16:00+00:00\",\"dateModified\":\"2021-08-06T16:33:33+00:00\",\"description\":\"Convertize propose des services d'Agence AB Testing et un outil AB Testing innovant. Nous associons donn\u00e9es Analytics et Psychologie du Consommateur.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/#primaryimage\",\"url\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/09\/best-cro-agency.png\",\"contentUrl\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/09\/best-cro-agency.png\",\"width\":1962,\"height\":1304},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.convertize.com\/fr\/#website\",\"url\":\"https:\/\/www.convertize.com\/fr\/\",\"name\":\"Convertize\",\"description\":\"May 2026\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.convertize.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agence AB Testing - Convertize","description":"Convertize propose des services d'Agence AB Testing et un outil AB Testing innovant. Nous associons donn\u00e9es Analytics et Psychologie du Consommateur.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/","og_locale":"fr_FR","og_type":"article","og_title":"Agence AB Testing - Convertize","og_description":"Convertize propose des services d'Agence AB Testing et un outil AB Testing innovant. Nous associons donn\u00e9es Analytics et Psychologie du Consommateur.","og_url":"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/","og_site_name":"Convertize","article_modified_time":"2021-08-06T16:33:33+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/02\/convertize.com-fr-cro-fb.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Agence AB Testing - Convertize","twitter_description":"Convertize propose des services d'Agence AB Testing et un outil AB Testing innovant. Nous associons donn\u00e9es Analytics et Psychologie du Consommateur.","twitter_image":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/02\/convertize.com-fr-cro-tw.png","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/","url":"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/","name":"Agence AB Testing - Convertize","isPartOf":{"@id":"https:\/\/www.convertize.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/#primaryimage"},"image":{"@id":"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/09\/best-cro-agency.png","datePublished":"2019-02-25T12:16:00+00:00","dateModified":"2021-08-06T16:33:33+00:00","description":"Convertize propose des services d'Agence AB Testing et un outil AB Testing innovant. Nous associons donn\u00e9es Analytics et Psychologie du Consommateur.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.convertize.com\/fr\/agence-ab-testing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.convertize.com\/fr\/agence-ab-testing\/#primaryimage","url":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/09\/best-cro-agency.png","contentUrl":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/09\/best-cro-agency.png","width":1962,"height":1304},{"@type":"WebSite","@id":"https:\/\/www.convertize.com\/fr\/#website","url":"https:\/\/www.convertize.com\/fr\/","name":"Convertize","description":"May 2026","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.convertize.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/pages\/17342"}],"collection":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/comments?post=17342"}],"version-history":[{"count":7,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/pages\/17342\/revisions"}],"predecessor-version":[{"id":21592,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/pages\/17342\/revisions\/21592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/media\/20917"}],"wp:attachment":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/media?parent=17342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/categories?post=17342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/tags?post=17342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}