{"id":18285,"date":"2019-04-29T12:36:28","date_gmt":"2019-04-29T10:36:28","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?page_id=18285"},"modified":"2019-08-09T18:54:31","modified_gmt":"2019-08-09T16:54:31","slug":"ratio-attention","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/glossaire\/ratio-attention\/","title":{"rendered":"Ratio d’Attention"},"content":{"rendered":"Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span>
\n

Qu’est-ce que le Ratio d’Attention ?<\/h2>\n

Une personne poss\u00e8de un nombre limit\u00e9 de ressources cognitives qu’elle peut utiliser \u00e0 un moment donn\u00e9. Par ailleurs, le cerveau humain fait en sorte d’affecter le moins de ressources cognitives possible \u00e0 chaque situation. Le Ratio d’Attention d\u00e9crit comment ces ressources sont divis\u00e9es en fonction du nombre de distractions auxquelles une personne est confront\u00e9e.<\/p>\n

Dans son article\u00a0Attention and Effort<\/em><\/a> (1973), Daniel Kahneman indique que l’attention cognitive est une ressource en quantit\u00e9 limit\u00e9e. M\u00eame si ce mod\u00e8le a \u00e9t\u00e9 remis en cause (en montrant que la capacit\u00e9 \u00e0 mener \u00e0 bien plusieurs t\u00e2ches en m\u00eame temps d\u00e9pend des circonstances), le principe g\u00e9n\u00e9ral sur lequel il repose reste vrai dans un certain nombre de cas marketing.<\/p>\n

\"ratio<\/p>\n

Exemples<\/h2>\n

Les gens auront tendance \u00e0 mener une action jusqu’\u00e0 son terme s’ils sont concentr\u00e9s et si leur attention n’est pas divis\u00e9e entre plusieurs \u00e9l\u00e9ments. Trop de choix, d’informations ou de stimuli visuels produisent de l’inconfort et peuvent conduire \u00eatre ind\u00e9cis et distrait.<\/p>\n

C’est particuli\u00e8rement vrai sur Internet o\u00f9 nous sommes constamment bombard\u00e9s d’informations, de liens et d’images. L’abondance de stimuli g\u00eanants peut \u00eatre \u00e0 l’origine d’un d\u00e9faut d’attention et rendre difficile la poursuite d’actions jusqu’\u00e0 leur terme.<\/p>\n

Ratio d’Attention<\/h2>\n

Pour \u00e9viter de distraire votre visiteur et ainsi le d\u00e9tourner de votre principal objectif, il est bon de r\u00e9duire le nombre d’actions qu’il peut ex\u00e9cuter sur votre site. Supprimer le contenu inutile et utiliser des marqueurs visuels permet de r\u00e9duire la charge cognitive<\/a> requise pour comprendre une page.<\/p>\n<\/div><\/section>\n

Share on Twitter<\/span><\/a>Share on Facebook<\/span><\/a>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"

Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span> Share on TwitterShare on FacebookShare on Linkedin<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":18263,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-glossary.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-18285","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"\nQu'est-ce que le Ratio d'Attention - Convertize - Glossaire<\/title>\n<meta name=\"description\" content=\"En psychologie, le Ratio d'Attention explique comment les capacit\u00e9s d'attention des individus se divisent en fonction des sources de distraction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/glossaire\/ratio-attention\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu'est-ce que le Ratio d'Attention - 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