{"id":18291,"date":"2019-04-29T12:45:58","date_gmt":"2019-04-29T10:45:58","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?page_id=18291"},"modified":"2019-07-26T18:39:15","modified_gmt":"2019-07-26T16:39:15","slug":"biais-attention","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/glossaire\/biais-attention\/","title":{"rendered":"Biais d’Attention"},"content":{"rendered":"Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span>
\n

Qu’est-ce que le Biais d’Attention ?<\/h2>\n

Le Biais d’Attention d\u00e9crit la fa\u00e7on dont l’\u00e9tat d’esprit d’un individu influence la fa\u00e7on dont il re\u00e7oit l’information. Plut\u00f4t que de prendre en consid\u00e9ration toutes les informations disponibles, notre cerveau filtre ce qu’il consid\u00e8re comme non pertinent. Ce qui est filtr\u00e9 diff\u00e8re donc en fonction de la fa\u00e7on de penser et des habitudes d’un individu. Ainsi, les personnes ayant des modes de vie diff\u00e9rents ne vivent pas une m\u00eame situation de la m\u00eame mani\u00e8re.<\/p>\n

Nous avons tendance \u00e0 laisser nos priorit\u00e9s d\u00e9cider de ce qui retient notre attention. Cela nous rend plus enclins \u00e0 croire des id\u00e9es qui peuvent ne pas \u00eatre prouv\u00e9es. Par exemple, les angoisses li\u00e9es \u00e0 la sant\u00e9 conduisent souvent les gens \u00e0\u00a0surestimer la probabilit\u00e9 que leurs sympt\u00f4mes soient le r\u00e9sultat d’une maladie en particulier. En effet, en se focalisant trop sur les probl\u00e8mes m\u00e9dicaux, ils sont moins susceptibles de prendre en compte des explications alternatives. Une \u00e9tude de 2016<\/a>\u00a0a aussi trouv\u00e9 une corr\u00e9lation entre le fait d’\u00eatre optimisme et la pr\u00e9sence d’un biais d’attention \u00e0 l’\u00e9gard des mots positifs. L’effet inverse (attention biais\u00e9e en faveur des mots n\u00e9gatifs) est encore plus prononc\u00e9 chez les personnes pessimistes.<\/p>\n

\"biais<\/p>\n

Exemples<\/h2>\n

Le Biais d’Attention augmente l’impact de la communication sur les personnes qui sont d\u00e9j\u00e0 int\u00e9ress\u00e9es par un produit, une id\u00e9e ou une perspective en particulier. C’est pourquoi les professionnels du marketing digital<\/a> sont de plus en plus conscients de l’importance de cibler correctement leurs campagnes. Viser des situations ou des populations pr\u00e9dispos\u00e9es \u00e0 remarquer les publicit\u00e9s donn\u00e9es est un moyen s\u00fbr d’augmenter leur impact.<\/p>\n

Biais d’Attention<\/h2>\n

Les Biais d’Attention conduisent les personnes \u00e0 recevoir les informations de diff\u00e9rentes fa\u00e7ons, en fonction de leurs int\u00e9r\u00eats et pr\u00e9occupations. Cela a une grande influence sur la fa\u00e7on dont les professionnels du marketing digital organisent et font \u00e9voluer leurs campagnes marketing.<\/p>\n

<\/div><\/section><\/section>\n
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Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span> Share on TwitterShare on FacebookShare on Linkedin<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":18263,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-glossary.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-18291","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"\nBiais d'Attention - Convertize - Glossaire de Neuromarketing<\/title>\n<meta name=\"description\" content=\"Le Biais d'Attention d\u00e9signe la tendance des individus \u00e0 fonder leurs d\u00e9cisions sur un nombre limit\u00e9 de facteurs qui les touchent particuli\u00e8rement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/glossaire\/biais-attention\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biais d'Attention - 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