{"id":18308,"date":"2019-04-29T16:23:26","date_gmt":"2019-04-29T14:23:26","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?page_id=18308"},"modified":"2019-07-29T11:14:32","modified_gmt":"2019-07-29T09:14:32","slug":"effet-superiorite-image","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/glossaire\/effet-superiorite-image\/","title":{"rendered":"Effet de Sup\u00e9riorit\u00e9 de l’Image"},"content":{"rendered":"Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span>
\n

Qu’est-ce que l’Effet de Sup\u00e9riorit\u00e9 de l’Image ?<\/h2>\n

L\u2019Effet de Sup\u00e9riorit\u00e9 de l\u2019Image (ou Picture Superiority Effect) se r\u00e9f\u00e8re au fait que notre cerveau apprend et retient plus facilement les notions apprises \u00e0 travers les images compar\u00e9es \u00e0 celles apprises par des mots. Les stimuli visuels ont un impact \u00e9motionnel bien plus important et restent bien plus longtemps \u00e0 l’esprit que les textes.<\/span><\/p>\n

La th\u00e9orie du \u00ab\u00a0double codage\u00a0\u00bb, propos\u00e9e par les psychologues Allan Paivio et Kalman Csapo \u00e0 la suite d’exp\u00e9riences sur la m\u00e9moire<\/a>, est un moyen d’expliquer la sup\u00e9riorit\u00e9 des supports visuels en la mati\u00e8re.\u00a0 De fait, cette th\u00e9orie sugg\u00e8re que lorsque notre m\u00e9moire souhaite r\u00e9cup\u00e9rer l\u2019information cod\u00e9e pour se souvenir de quelque-chose, elle a plus de facilit\u00e9s \u00e0 \u00ab\u00a0retrouver\u00a0\u00bb les images. En effet, celles-ci sont doublement cod\u00e9es car on leur assigne des associations verbales ainsi que des significations visuelles et s\u00e9mantiques. Ceci explique pourquoi nous avons plus de facilit\u00e9s pour m\u00e9moriser et nous souvenir des images que des mots.<\/p>\n

\"effet<\/p>\n

Exemples<\/h2>\n

Cet effet d\u00e9montre qu’il est important de d\u00e9velopper une marque coh\u00e9rente en toutes circonstances et de proposer des visuels de haute qualit\u00e9 sur l’ensemble de votre site. Cela n’am\u00e9liore pas seulement la perception de votre service mais renforce \u00e9galement l’impact de votre contenu et les chances que le visiteur s’en souvienne par la suite.<\/p>\n

Toutefois, la capacit\u00e9 des individus de se souvenir des images varie selon le type d’images pr\u00e9sent\u00e9es. Il faut donc s’assurer d’avoir un contexte s\u00e9mantique coh\u00e9rent. Par exemple, il est plus facile de se souvenir des images en couleur que des images en noir et blanc mais seulement si ces images sont color\u00e9es de mani\u00e8re \u00ab\u00a0naturelle\u00a0\u00bb (d’une fa\u00e7on qui a du sens). Par ailleurs, on se souvient plus facilement de certains types d’images (les photos de personnes, les objets concrets, les illustrations pertinentes) compar\u00e9s \u00e0 d’autres.<\/p>\n

Effet de Sup\u00e9riorit\u00e9 de l’Image<\/h2>\n

Les images ont un r\u00f4le central dans la fa\u00e7on dont les visiteurs vont percevoir et se souvenir du contenu de votre site. Int\u00e9grer plusieurs types de supports \u00e0 un site coh\u00e9rent et persuasif donnera plus d’impact \u00e0 votre proposition de valeur<\/a>.<\/p>\n<\/div><\/section>\n

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Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span> Share on TwitterShare on FacebookShare on Linkedin<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":18263,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-glossary.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-18308","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"\nEffet de Sup\u00e9riorit\u00e9 de l'Image - Convertize - Glossaire de Neuromarketing<\/title>\n<meta name=\"description\" content=\"L'Effet de Sup\u00e9riorit\u00e9 de l'Image d\u00e9crit la tendance \u00e0 mieux se souvenir des informations qui sont pr\u00e9sent\u00e9es de mani\u00e8re visuelle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/glossaire\/effet-superiorite-image\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effet de Sup\u00e9riorit\u00e9 de l'Image - 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