{"id":18310,"date":"2019-04-29T16:15:03","date_gmt":"2019-04-29T14:15:03","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?page_id=18310"},"modified":"2019-07-26T18:51:24","modified_gmt":"2019-07-26T16:51:24","slug":"biais-information","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/glossaire\/biais-information\/","title":{"rendered":"Biais d’Information"},"content":{"rendered":"Temps de lecture : <\/span> 1<\/span> minute<\/span><\/span>
\n

Qu’est-ce que le Biais d’Information ?<\/h2>\n

Le Biais d\u2019Information\u00a0<\/span>(Information Bias) met en \u00e9vidence notre tendance \u00e0 croire que plus nous collectons d\u2019informations pour prendre une d\u00e9cision, meilleur sera notre choix. Cela fonctionne m\u00eame si les informations suppl\u00e9mentaires r\u00e9colt\u00e9es sont inutiles.<\/a><\/p>\n

Nous cherchons souvent \u00e0 obtenir plus d’informations m\u00eame si ces informations ne peuvent pas vraiment influencer nos d\u00e9cisions ou nos actes. Avoir plus d’informations nous rassure tout simplement.<\/p>\n

Exemples<\/h2>\n

Une dimension importante de votre communication client est la mise \u00e0 disposition d’informations. Des informations \u00e0 propos d’un produit, service ou de l’entreprise elle-m\u00eame doivent \u00eatre facilement accessibles et ce m\u00eame si elles ne sont pas directement pertinentes dans le processus d’achat.\u00a0 Si un client n’est pas capable d’obtenir toutes les informations – pertinentes ou non – qu’il d\u00e9sire, il peut d\u00e9cider d’acheter un service ou produit alternatif.<\/p>\n

\"biais<\/p>\n

Beaucoup de marques utilisent les biais d’information pour rendre leur produit plus digne de confiance que les autres. Par exemple, donner des informations sur un agriculteur (son nom, son \u00e2ge, ses centre d’int\u00e9r\u00eat) ne sugg\u00e8rent pas que la production a \u00e9t\u00e9 plus \u00e9thique. Toutefois, ces informations suppl\u00e9mentaires renforcent le sentiment de certitude<\/a> du consommateur.<\/p>\n

Biais d’Information<\/h2>\n

La croyance selon laquelle plus d’informations permettent de prendre de meilleures d\u00e9cisions joue un r\u00f4le important dans la psychologie du consommateur. Les professionnels du marketing digital doivent prendre en compte ce biais et faire en sorte de s’en servir sans mettre en p\u00e9ril l’aisance cognitive.<\/p>\n<\/div><\/section>\n

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Temps de lecture : <\/span> 1<\/span> minute<\/span><\/span> Share on TwitterShare on FacebookShare on Linkedin<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":18263,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-glossary.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-18310","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"\nBiais d'Information - Convertize - Glossaire de Neuromarketing<\/title>\n<meta name=\"description\" content=\"Le Biais d'Information d\u00e9signe la tendance \u00e0 croire qu'obtenir plus d'informations permet syst\u00e9matiquement de prendre de meilleures d\u00e9cisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/glossaire\/biais-information\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biais d'Information - 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