{"id":18315,"date":"2019-04-29T16:26:33","date_gmt":"2019-04-29T14:26:33","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?page_id=18315"},"modified":"2019-06-05T13:25:00","modified_gmt":"2019-06-05T11:25:00","slug":"motivation-intrinseque-extrinseque","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/glossaire\/motivation-intrinseque-extrinseque\/","title":{"rendered":"Motivation Intrins\u00e8que \/ Extrins\u00e8que"},"content":{"rendered":"Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span>
\n

Qu’est-ce que la Motivation ?<\/h2>\n

Le\u00a0principe de Motivation Intrins\u00e8que et Extrins\u00e8que\u00a0d\u00e9montre que la motivation peut se quantifier selon son \u00e9chelle\u00a0d\u2019intensit\u00e9 (\u00eatre peu ou tr\u00e8s motiv\u00e9, par exemple), mais aussi se d\u00e9composer selon\u00a0les facteurs qui la provoquent.<\/p>\n

Motivation Extrins\u00e8que<\/h3>\n

Lorsque la motivation est induite par un facteur\u00a0externe (r\u00e9compense, pression sociale, obtention de l\u2019approbation d\u2019un tiers, etc.),\u00a0on consid\u00e8re qu’il s’agit d’une Motivation Extrins\u00e8que. Les r\u00e9compenses mat\u00e9rielles, l’approbation sociale ou les plaisirs physiques sont des exemples de sources de Motivation Extrins\u00e8que.<\/p>\n

Motivation Intrins\u00e8que<\/h3>\n

A l\u2019inverse, la Motivation Intrins\u00e8que provient des d\u00e9sirs ou besoins internes. Ce sont des sources de motivations hautement individuelles, li\u00e9es \u00e0 la vision qu’un individu a de lui-m\u00eame. Acqu\u00e9rir une nouvelle comp\u00e9tence pour le plaisir, remplir un engagement moral, nouer des liens avec d’autres personnes ou accomplir une t\u00e2che difficile sont des exemples de sources de Motivation Intrins\u00e8que.<\/p>\n

\"sources<\/p>\n

Exemples<\/h2>\n

En fonction du contexte et de l\u2019action, l\u2019une ou l\u2019autre des motivations peut \u00eatre plus efficace. En effet, la motivation extrins\u00e8que peut \u00eatre\u00a0un facteur tr\u00e8s puissant de motivation pour engager l\u2019individu \u00e0 r\u00e9aliser une t\u00e2che\u00a0simple. Par contre, cette forme de motivation peut entraver la cr\u00e9ativit\u00e9 de l\u2019individu,\u00a0ou \u00eatre moins efficace que la motivation intrins\u00e8que vis-\u00ad\u00e0-vis d\u2019une t\u00e2che complexe.<\/p>\n

Motivation Intrins\u00e8que\/Extrins\u00e8que<\/h2>\n

Comprendre ce qui peut motiver les visiteurs de votre site \u00e0 accomplir une t\u00e2che pr\u00e9cise ou \u00e0 acheter un produit est primordial pour les marketeurs. En apportant quelques petits changements \u00e0 votre strat\u00e9gie de marketing digital, vous pouvez augmenter vos taux de conversion<\/a>.<\/p>\n<\/div><\/section>\n

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Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span> Share on TwitterShare on FacebookShare on Linkedin<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":18263,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-glossary.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-18315","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"\nMotivation Intrins\u00e8que \/ Extrins\u00e8que - Convertize - Glossaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/glossaire\/motivation-intrinseque-extrinseque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motivation Intrins\u00e8que \/ Extrins\u00e8que - 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