{"id":18319,"date":"2019-04-29T16:31:13","date_gmt":"2019-04-29T14:31:13","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?page_id=18319"},"modified":"2019-08-01T15:40:12","modified_gmt":"2019-08-01T13:40:12","slug":"peur-de-manquer-fomo","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/glossaire\/peur-de-manquer-fomo\/","title":{"rendered":"Peur de Rater Quelque Chose (FOMO)"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><section class=\"glossary-definition-text container\"><div class=\"col-xs-12\">\n<h2>Qu&rsquo;est-ce que la Peur de Rater Quelque Chose (FOMO) ?<\/h2>\n<p>La Peur de Rater Quelque Chose (Fear of Missing Out ou FOMO) est l&rsquo;angoisse que nous ressentons \u00e0 l&rsquo;id\u00e9e de rater une opportunit\u00e9 que d&rsquo;autres n&rsquo;ont pas manqu\u00e9e. Les gens ont souvent du mal \u00e0 faire des choix et \u00e0 s&rsquo;y tenir car ils ont peur de passer \u00e0 c\u00f4t\u00e9 de quelque chose de mieux.<\/p>\n<p>Le FOMO a plusieurs cons\u00e9quences sur le comportement des\u00a0individus. L&rsquo;anxi\u00e9t\u00e9 peut inciter certaines personnes \u00e0 tout accepter \u00e0 cause du risque de rater quelque chose. A l&rsquo;inverse, d&rsquo;autres personnes peuvent \u00e9viter de prendre des d\u00e9cisions ou de planifier quoi que ce soit par\u00a0peur de passer \u00e0 c\u00f4t\u00e9 d\u2019une meilleure offre dans le futur. Dans\u00a0tous les cas, le FOMO est corr\u00e9l\u00e9e avec des <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0747563213000800\">\u00e9motions n\u00e9gatives<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/08\/FOMO.png\" alt=\"fomo\" width=\"800\" height=\"480\" class=\"alignnone wp-image-20013\" \/><\/p>\n<h2>Exemples<\/h2>\n<p>Le FOMO joue un r\u00f4le important dans de nombreuses campagnes marketing tr\u00e8s persuasives. En cr\u00e9ant une impression d&rsquo;engouement g\u00e9n\u00e9ral, vous pouvez faire en sorte que votre produit devienne un ph\u00e9nom\u00e8ne social auquel les consommateurs veulent participer. On peut communiquer cette id\u00e9e aux clients potentiels de diff\u00e9rentes fa\u00e7ons.<\/p>\n<p>Les <a href=\"https:\/\/www.convertize.com\/fr\/expert-marketing-digital\/\">professionnels du marketing digital<\/a> se servent de le FOMO de multiples fa\u00e7ons pour am\u00e9liorer leurs <a href=\"https:\/\/www.convertize.com\/fr\/taux-conversion-e-commerce\/\">taux de conversion<\/a>. Parmi ces m\u00e9thodes, on trouve les techniques suivantes :<\/p>\n<ul>\n<li>Afficher les offres dont les stocks sont \u00e9puis\u00e9s, bien apr\u00e8s qu&rsquo;ils ne sont plus disponibles \u00e0 l&rsquo;achat<\/li>\n<li>Indiquer le niveau des stocks en temps r\u00e9el<\/li>\n<li>Mettre en place un d\u00e9compte pour les offres limit\u00e9es dans le temps<\/li>\n<li>Faire en sorte que vos clients aient l&rsquo;impression d&rsquo;appartenir \u00e0 un m\u00eame groupe valoris\u00e9<\/li>\n<\/ul>\n<h2>FOMO<\/h2>\n<p>La Peur de Manquer Quelque Chose a acquis une grande importance sociale \u00e0 l&rsquo;\u00e8re o\u00f9 les nouvelles technologies et les habitudes qui leur sont li\u00e9es tournent autour du partage d&rsquo;images et de nouvelles personnelles. Toutefois, l&rsquo;influence de ce ph\u00e9nom\u00e8ne psychologique d\u00e9passe de loin les r\u00e9seaux sociaux. Les campagnes visant \u00e0 valoriser une marque et les communications marketing ont \u00e9galement commenc\u00e9 \u00e0 utiliser le FOMO de mani\u00e8re plus sophistiqu\u00e9e et de plus en plus persuasive.<\/p>\n<\/div><\/section>\n<div class=\"social-btn\"><a class=\"col-1 sbtn s-twitter\" onclick=\"popupwindow('https:\/\/twitter.com\/intent\/tweet?text=Peur%20de%20Rater%20Quelque%20Chose%20(FOMO)&amp;url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fglossaire%2Fpeur-de-manquer-fomo%2F&amp;via=convertize','Twitter Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Twitter<\/span><\/a><a class=\"col-1 sbtn s-facebook\" onclick=\"popupwindow('https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fglossaire%2Fpeur-de-manquer-fomo%2F','Facebook Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Facebook<\/span><\/a><a class=\"col-1 sbtn s-linkedin\" onclick=\"popupwindow('https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fglossaire%2Fpeur-de-manquer-fomo%2F&amp;title=Peur%20de%20Rater%20Quelque%20Chose%20(FOMO)&amp;description=La%20Peur%20de%20Rater%20Quelque%20Chose%20ou%20FOMO%20(Fear%20of%20Missing%20Out)%20correspond%20\u00e0%20la%20peur%20de%20rater%20une%20occasion%20\u00e0%20laquelle%20d'autres%20prennent%20part.','Linkedin Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Share on TwitterShare on FacebookShare on Linkedin<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":18263,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-glossary.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-18319","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - 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