{"id":18343,"date":"2019-04-29T16:38:45","date_gmt":"2019-04-29T14:38:45","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?page_id=18343"},"modified":"2019-08-01T15:28:31","modified_gmt":"2019-08-01T13:28:31","slug":"repere-visuel","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/glossaire\/repere-visuel\/","title":{"rendered":"Rep\u00e8re Visuel"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><section class=\"glossary-definition-text container\"><div class=\"col-xs-12\">\n<h2>Qu&rsquo;est-ce que le Rep\u00e8re Visuel ?<\/h2>\n<p>La plupart des images que l&rsquo;on \u00ab\u00a0voit\u00a0\u00bb sont en r\u00e9alit\u00e9 form\u00e9es et reconstruites par notre cerveau. Le principe du Rep\u00e8re Visuel explique qu\u2019on peut aider ce dernier \u00e0 se focaliser sur quelque chose \u00e0 l&rsquo;aide de rep\u00e8res visuels.<\/p>\n<p>Nous avons accoutum\u00e9 notre cerveau \u00e0 porter attention \u00e0 de nombreux rep\u00e8res visuels communs auxquels nous sommes particuli\u00e8rement sensibles. C\u2019est le cas des fl\u00e8ches, par exemple, que nous utilisons dans de nombreuses situations : indication d\u2019une sortie de secours, d\u2019un itin\u00e9raire \u00e0 suivre, de l\u2019ordre de lecture d\u2019un sch\u00e9ma, du sens dans lequel compl\u00e9ter un formulaire, etc. Les fl\u00e8ches sont pour nous synonymes de mouvement et de progression, et sont donc tr\u00e8s efficaces pour attirer notre attention sur certains \u00e9l\u00e9ments ou pour nous indiquer un chemin \u00e0 suivre.<\/p>\n<p><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC1950440\/#S9title\">Certaines \u00e9tudes<\/a> ont montr\u00e9 que les individus rep\u00e8rent plus rapidement une cible apparaissant al\u00e9atoirement lorsque sa localisation a \u00e9t\u00e9 au pr\u00e9alable d\u00e9sign\u00e9e par une fl\u00e8che.<\/p>\n<h4>D&rsquo;autres rep\u00e8res visuels :<\/h4>\n<ul>\n<li>Les lignes horizontales sur toute la largeur de la page qui indiquent la fin d&rsquo;une section<\/li>\n<li>Les lignes courtes ou les bo\u00eetes qui mettent en valeur un champ \u00e0 remplir<\/li>\n<li>Les bords ou les ombres qui soulignent une section donn\u00e9e<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/08\/Repe\u0300re-Visuel.png\" alt=\"rep\u00e8re visuel\" width=\"800\" height=\"480\" class=\"alignnone wp-image-20005\" \/><\/p>\n<h2>Exemples<\/h2>\n<p>L&rsquo;utilisation de Rep\u00e8res Visuels est tr\u00e8s importante en ligne : elle permet au cerveau du visiteur de trier facilement les nombreuses informations qui lui parviennent et de se focaliser uniquement sur l&rsquo;essentiel. Se servir de fl\u00e8ches pour d\u00e9signer un <a href=\"https:\/\/www.convertize.com\/fr\/boutons-call-to-action\/\">bouton Call-to-Action<\/a> est le meilleur moyen d&rsquo;attirer l&rsquo;attention vers ce dernier et de donner davantage envie aux visiteurs de cliquer. Il peut aussi \u00eatre utile pour les entreprises de SaaS d&rsquo;utiliser des images associ\u00e9es \u00e0 des Rep\u00e8res Visuels pour aider les utilisateurs \u00e0 comprendre un mode d&#8217;emploi par exemple.<\/p>\n<p>Toutefois, il faut veiller \u00e0 ne pas utiliser les Rep\u00e8res Visuels \u00e0 outrance sans quoi ils deviendraient inutiles voire g\u00eanants. Ils doivent seulement mettre en valeur les points les plus importants d&rsquo;une page.<\/p>\n<h2>Rep\u00e8re Visuel<\/h2>\n<p>Les Rep\u00e8res Visuels sont en effet n\u00e9cessaire \u00e0 la bonne construction d&rsquo;un site Internet puisqu&rsquo;il a deux avantages : ils permettent aux marketeurs d&rsquo;attirer l&rsquo;attention sur les \u00e9l\u00e9ments qu&rsquo;ils estiment les plus importants tout en am\u00e9liorant <a href=\"https:\/\/www.convertize.com\/fr\/experience-utilisateur\/\">l&rsquo;exp\u00e9rience utilisateur<\/a>.<\/p>\n<\/div><\/section>\n<div class=\"social-btn\"><a class=\"col-1 sbtn s-twitter\" onclick=\"popupwindow('https:\/\/twitter.com\/intent\/tweet?text=Rep\u00e8re%20Visuel&amp;url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fglossaire%2Frepere-visuel%2F&amp;via=convertize','Twitter Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Twitter<\/span><\/a><a class=\"col-1 sbtn s-facebook\" onclick=\"popupwindow('https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fglossaire%2Frepere-visuel%2F','Facebook Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Facebook<\/span><\/a><a class=\"col-1 sbtn s-linkedin\" onclick=\"popupwindow('https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fglossaire%2Frepere-visuel%2F&amp;title=Rep\u00e8re%20Visuel&amp;description=Le%20principe%20du%20Rep\u00e8re%20Visuel%20d\u00e9crit%20comment%20certains%20\u00e9l\u00e9ments%20graphiques%20familiers%20permettent%20d'attirer%20l'attention%20et%20de%20rendre%20une%20interface%20plus%20claire.','Linkedin Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Share on TwitterShare on FacebookShare on Linkedin<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":18263,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-glossary.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-18343","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - 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