{"id":18354,"date":"2019-04-29T16:44:19","date_gmt":"2019-04-29T14:44:19","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?page_id=18354"},"modified":"2019-07-29T11:29:43","modified_gmt":"2019-07-29T09:29:43","slug":"effet-zeigarnik","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/glossaire\/effet-zeigarnik\/","title":{"rendered":"Effet Zeigarnik"},"content":{"rendered":"Temps de lecture : <\/span> <\u00a01<\/span> minute<\/span><\/span>
\n

Qu’est-ce que l’Effet Zeigarnik ?<\/h2>\n

L\u2019Effet Zeigarnik\u00a0<\/span>(ou\u00a0Zeigarnik Effect), \u00e9tudi\u00e9 par la psychologue Bluma Zeigarnik<\/a>, est le principe psychologique qui explique comment les\u00a0t\u00e2ches que nous n\u2019avons pas encore finies restent davantage ancr\u00e9es dans notre m\u00e9moire que celles que nous avons termin\u00e9es.<\/p>\n

L\u2019effet Zeigarnik est bas\u00e9 sur l\u2019id\u00e9e qu\u2019il est dans la nature humaine de vouloir finir les choses commenc\u00e9es, et que nous ressentons un sentiment inconfortable de dissonance lorsque ce n\u2019est pas le cas. Ne pas finir quelque chose nous met dans un \u00e9tat de tension qui nous pousse \u00e0 porter plus attention \u00e0 la chose que l\u2019on souhaite terminer.<\/p>\n

\"effet<\/p>\n

Exemples<\/h2>\n

Les professionnels du marketing digital et les d\u00e9veloppeurs utilisent souvent des barres de progression pour les formulaires<\/a> ou les processus de paiement<\/a>. La barre rappelle aux utilisateurs o\u00f9 ils en sont dans le processus et les motive \u00e0 finir l’action. L’effet est souvent renforc\u00e9 lorsque la barre est d\u00e9j\u00e0 \u00e0 l’\u00e9tape du milieu lorsqu’elle s’affiche pour la premi\u00e8re fois ce qui permet \u00e0 l’utilisateur de se sentir plus investi.<\/p>\n

Effet Zeigarnik<\/h2>\n

L’Effet Zeigarnik est tr\u00e8s utile en marketing puisqu’il pousse les utilisateurs \u00e0 ne pas s’arr\u00eater au milieu d’une action. Bien utilis\u00e9, il permet d’\u00e9viter l’abandon de panier et d’augmenter les taux de conversion.<\/p>\n<\/div><\/section>\n

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Temps de lecture : <\/span> <\u00a01<\/span> minute<\/span><\/span> Share on TwitterShare on FacebookShare on Linkedin<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":18263,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-glossary.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-18354","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"\nEffet Zeigarnik - Convertize - Glossaire de Neuromarketing<\/title>\n<meta name=\"description\" content=\"L'Effet Zeigarnik est un biais cognitif qui d\u00e9crit comment les individus se souviennent mieux des t\u00e2ches inachev\u00e9es que de celles qui ont \u00e9t\u00e9 men\u00e9es \u00e0 bien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/glossaire\/effet-zeigarnik\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effet Zeigarnik - 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