{"id":18655,"date":"2019-05-09T13:50:32","date_gmt":"2019-05-09T11:50:32","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?page_id=18655"},"modified":"2019-06-05T13:14:33","modified_gmt":"2019-06-05T11:14:33","slug":"goal-gradient-effect","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/glossaire\/goal-gradient-effect\/","title":{"rendered":"Goal Gradient Effect"},"content":{"rendered":"Temps de lecture : <\/span> <\u00a01<\/span> minute<\/span><\/span>
\n

Qu’est-ce que le Goal Gradient Effect ?<\/h2>\n

Le Goal Gradient Effect est un ph\u00e9nom\u00e8ne psychologique qui se produit lorsqu’un individu remplit une t\u00e2che. Le niveau d’attention et d’efforts investis dans cette t\u00e2che augmente lorsqu’il s’approche de la fin. Cet effet est responsable de la fa\u00e7on dont les coureurs acc\u00e9l\u00e8rent lorsqu’ils sont \u00e0 proximit\u00e9 de la ligne d’arriv\u00e9e. La probabilit\u00e9 d’abandonner une activit\u00e9 diminue drastiquement lorsqu’on entre dans sa phase finale.<\/p>\n

\"goal<\/p>\n

Exemples<\/h2>\n

Le Goal Gradient Effect peut \u00eatre utilis\u00e9 pour encourager les visiteurs \u00e0 remplir un formulaire<\/a> ou \u00e0 finaliser d’un processus d’inscription. En affichant une barre de progression qui montre qu’on a d\u00e9j\u00e0 rempli les premi\u00e8res \u00e9tapes d’un processus, les professionnels du marketing<\/a> peuvent se servir de cet effet \u00ab\u00a0acc\u00e9l\u00e9rateur\u00a0\u00bb.<\/p>\n

Le m\u00eame principe peut \u00eatre utilis\u00e9 pour renforcer le pouvoir de persuasion de certaines formes de communication. Sugg\u00e9rer que le consommateur a d\u00e9j\u00e0 bien avanc\u00e9 dans une activit\u00e9 (un r\u00e9gime de fitness par exemple) le rendra plus enclin \u00e0 investir du temps sur la question.<\/p>\n

Goal Gradient Effect<\/h2>\n

Le Goal Gradient Effect conduit les gens \u00e0 fournir plus d’efforts lorsqu’une activit\u00e9 touche \u00e0 sa fin. C’est pourquoi les professionnels du marketing digital peuvent encadrer les actions et les processus afin d’augmenter l’attention qui leur est d\u00e9volue.<\/p>\n<\/div><\/section>\n

Share on Twitter<\/span><\/a>Share on Facebook<\/span><\/a>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"

Temps de lecture : <\/span> <\u00a01<\/span> minute<\/span><\/span> Share on TwitterShare on FacebookShare on Linkedin<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":18263,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-glossary.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-18655","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"\nGoal Gradient Effect - Convertize - Glossaire de Neuromarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/glossaire\/goal-gradient-effect\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goal Gradient Effect - 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