{"id":18680,"date":"2019-05-07T13:00:02","date_gmt":"2019-05-07T11:00:02","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?page_id=18680"},"modified":"2019-06-27T15:29:01","modified_gmt":"2019-06-27T13:29:01","slug":"smart-persuasion","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/smart-persuasion\/","title":{"rendered":"Smart Persuasion"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"col-sm-12 nopadding\">\n<section class=\"explanation-container section-odd\">\n<div class=\"explanation\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-6 col-sm-6\"><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/smart-persuasion-consumer-behaviour-books.png\" alt=\"consumer behaviour books\" style=\"max-height: 490px;\" title=\"consumer behavior books\" \/><\/div>\n<div class=\"col-xs-12 col-md-6 col-sm-6\">\n<h3>Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9<\/h3>\n<h2>Pourquoi Certains Sites Convertissent Mieux que d&rsquo;Autres<\/h2>\n<p class=\"text\">Depuis des ann\u00e9es, <strong>Philippe Aim\u00e9<\/strong> et\u00a0<strong>Jochen Gr\u00fcnbeck<\/strong><br class=\"visible-lg\" \/>se posent la m\u00eame question.<\/p>\n<p class=\"font-16\">Dans leur nouveau livre vous allez apprendre :<\/p>\n<ul class=\"font-16\">\n<li>Pourquoi la plupart des marketeurs font des erreurs fondamentales en voulant inciter les consommateurs \u00e0 acheter (et comment le faire correctement)<\/li>\n<li>Le nombre de choix que vous devriez proposer \u00e0 vos clients<\/li>\n<li>Comment un &lsquo;fr\u00e8re moins beau&rsquo; peut-il augmenter vos ventes de 42% ?<\/li>\n<\/ul>\n<p class=\"text-inline\">Obtenez votre copie maintenant sur<\/p>\n<p><img decoding=\"async\" class=\"amazon-logo\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/amazon-logo.png\" alt=\"\" width=\"64\" \/><\/p>\n<div class=\"btn-section\"><a class=\"btn btn-gold\" href=\"https:\/\/www.amazon.fr\/Smart-Persuasion-Marketers-Influence-Consumers\/dp\/1798004186\/\"><strong>Broch\u00e9<\/strong><\/a> <a class=\"btn btn-grey\" href=\"https:\/\/www.amazon.fr\/Smart-Persuasion-Marketers-Influence-Consumers-ebook\/dp\/B07RZ857FV\/\"><strong>Format Kindle<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"quote-container section-even text-center\">\n<div class=\"col-12 container\">\n<div class=\"quote-mark\"><\/div>\n<p><span class=\"quote\"> Le marketing \u00e9volue, nos cerveaux restent les m\u00eames.<br class=\"visible-lg visible-md\" \/>Parlons leur dans une langue qu&rsquo;ils comprennent. <\/span> <span class=\"page\">Smart Persuasion \u2013 Page 252<\/span><\/p>\n<\/div>\n<\/section>\n<section class=\"reasons-container section-odd\">\n<div class=\"container\">\n<h2 class=\"text-center\">3 Raisons De Lire Ce Livre<\/h2>\n<p class=\"text-center\">La plupart des gens se croient rationnels. Les faits prouvent qu&rsquo;ils ont tort. <em><strong>Smart Persuasion<\/strong><\/em>\u00a0vous montre <br class=\"visible-lg visible-md\" \/>comment influencer le comportement de vos clients et les persuader d&rsquo;agir comme vous le souhaitez.<\/p>\n<div class=\"reverse-mobile\">\n<div class=\"col-xs-12 col-md-6 col-sm-6 text second-column\">\n<ul>\n<li>Comprendre les consommateurs<\/li>\n<li>Transformer vos visiteurs en clients<\/li>\n<li>Augmenter vos revenus<\/li>\n<\/ul>\n<p><span>Et vous pouvez aider \u00e0 rendre le monde meilleur<\/span><\/p>\n<ul class=\"heart\">\n<li>Profits Revers\u00e9s \u00e0 une\u00a0ONG<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-xs-12 col-md-6 col-sm-6 first-column\">\n<div class=\"smartpersuasion-book\"><img decoding=\"async\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/book-image-2.png\" alt=\"consumer behaviour marketing book\" title=\"consumer behavior marketing\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"book-unique-container section-even\">\n<div class=\"container\">\n<h2 class=\"text-center\">Ce Qui Rend Ce Livre Unique<\/h2>\n<p class=\"font-20 text-center\"><strong><em>Smart Persuasion<\/em><\/strong> r\u00e9unit des d\u00e9couvertes<br class=\"visible-lg visible-md\" \/>en Psychologie, en Economie Comportementale et en Sciences Sociales.<\/p>\n<div class=\"reverse-mobile\">\n<div class=\"col-xs-12 col-md-6 col-sm-6 text second-column\">\n<p class=\"font-16\">Les principes utilis\u00e9s dans ce livre sont le r\u00e9sultat de plus d&rsquo;un si\u00e8cle de recherche. Cela inclut les travaux de Prix Nobel comme\u00a0<strong>Richard Thaler<\/strong> et\u00a0<strong>Daniel Kahneman<\/strong>.<\/p>\n<p class=\"font-16 mb-20\">Gr\u00e2ce \u00e0 eux, nous savons :<\/p>\n<ul class=\"font-16\" style=\"margin-bottom: 10px;\">\n<li>Pourquoi certaines choses sont particuli\u00e8rement m\u00e9morables<\/li>\n<li>Pourquoi les commentaires clients sont si importants<\/li>\n<li>Comment le contexte influence nos d\u00e9cisions<\/li>\n<\/ul>\n<div class=\"btn-section\"><a class=\"btn btn-gold\" href=\"https:\/\/www.amazon.fr\/Smart-Persuasion-Marketers-Influence-Consumers\/dp\/1798004186\/\"><strong>Broch\u00e9<\/strong><\/a> <a class=\"btn btn-grey\" href=\"https:\/\/www.amazon.fr\/Smart-Persuasion-Marketers-Influence-Consumers-ebook\/dp\/B07RZ857FV\/\"><strong>Format Kindle<\/strong><\/a><\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-6 col-sm-6 first-column\">\n<div class=\"inspirational-books\"><img decoding=\"async\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/inspirational-books.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"authors-container section-odd\">\n<div class=\"container\">\n<h2 class=\"text-center\">A Propos des Auteurs<\/h2>\n<p class=\"text-center font-20\"><strong>Philippe Aim\u00e9<\/strong> et\u00a0<strong>Jochen Gr\u00fcnbeck<\/strong> sont des passionn\u00e9s d&rsquo;Optimisation des Taux de Conversion<br class=\"visible-lg visible-md\" \/>et de Psychologie du Consommateur avec plus de 30 ans d&rsquo;exp\u00e9rience en marketing digital et en conseil.<br class=\"visible-lg visible-md\" \/>Malgr\u00e9 cela, il leur aura fallu trois ans de recherche et d&rsquo;analyse suppl\u00e9mentaires pour isoler et organiser <br class=\"visible-lg visible-md\" \/>les id\u00e9es d\u00e9crites dans <em><strong>Smart Persuasion<\/strong><\/em>.<\/p>\n<div class=\"col-xs-10 col-sm-11 col-md-9 col-lg-7 t-margin-auto images-section\">\n<div class=\"col-xs-12 col-md-6 col-sm-6\">\n<p><img decoding=\"async\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/06\/philippe-headshot.jpg\" alt=\"author neuromarketing book\" title=\"neuromarketing expert\" \/><\/p>\n<p class=\"text-center font-16 author-name\">Philippe Aim\u00e9<\/p>\n<p class=\"text-center author-title\">PDG de Convertize<\/p>\n<\/div>\n<div class=\"col-xs-12 col-md-6 col-sm-6\">\n<p><img decoding=\"async\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/06\/jochen-square.jpg\" alt=\"author conversion rate book\" title=\"conversion rate optimization expert\" \/><\/p>\n<p class=\"text-center font-16 author-name\">Jochen Grunbeck<\/p>\n<p class=\"text-center author-title\">Partenaire chez Convertize<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"buy-section section-even\">\n<div class=\"container\">\n<div class=\"col-xs-12 col-md-7 col-sm-7\">\n<h2 class=\"text-center\">Commandez Smart Persuasion<\/h2>\n<div class=\"text-center\">\n<p class=\"text-center font-20\">D\u00e9couvrez la psychologie du consommateur et optimisez votre site comme un v\u00e9ritable expert. Appliquer les techniques et strat\u00e9gies d\u00e9crites dans ce livre vous permettra de lib\u00e9rer le potentiel de votre site.<\/p>\n<p class=\"text-inline\">Obtenez votre copie maintenant sur<\/p>\n<p><img decoding=\"async\" class=\"amazon-logo\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/amazon-logo.png\" alt=\"\" width=\"64\" \/><\/p>\n<div class=\"btn-section\"><a class=\"btn btn-gold\" href=\"https:\/\/www.amazon.fr\/Smart-Persuasion-Marketers-Influence-Consumers\/dp\/1798004186\/\"><strong>Broch\u00e9<\/strong><\/a> <a class=\"btn btn-grey\" href=\"https:\/\/www.amazon.fr\/Smart-Persuasion-Marketers-Influence-Consumers-ebook\/dp\/B07RZ857FV\/\"><strong>Format Kindle<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-5 col-sm-5\"><img decoding=\"async\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/book-image-3.png\" alt=\"eCommerce marketing\" style=\"max-height: 374px;\" title=\"eCommerce marketing book\" \/><\/div>\n<\/div>\n<\/section>\n<section class=\"testimonials-container section-odd\">\n<div class=\"container\">\n<h2 class=\"text-center\">Ce Que Les Marketeurs En Disent<\/h2>\n<div class=\"col-xs-12 col-md-6 col-sm-6\">\n<div class=\"row\">\n<div class=\"col-xs-4\"><img decoding=\"async\" class=\"testimonial-img\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/david-bately-testimonial.png\" alt=\"\" \/><\/div>\n<div class=\"col-xs-8\">\n<div class=\"quote-mark\"><\/div>\n<p class=\"text\">Un guide pratique et fascinant sur la psychologie et le comportement du consommateur. Ce livre fera r\u00e9fl\u00e9chir les professionnels du marketing digital.<\/p>\n<p><i class=\"fa fa-star\"><\/i> <i class=\"fa fa-star\"><\/i> <i class=\"fa fa-star\"><\/i> <i class=\"fa fa-star\"><\/i> <i class=\"fa fa-star\"><\/i><\/p>\n<p class=\"testimonial-name\">David Batey<\/p>\n<p class=\"testimonial-company\">PDG de <a href=\"https:\/\/www.nickelled.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Nickelled<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-6 col-sm-6\">\n<div class=\"row\">\n<div class=\"col-xs-4\"><img decoding=\"async\" class=\"testimonial-img\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/asiance-ceo-olivier-mouroux.png\" alt=\"\" \/><\/div>\n<div class=\"col-xs-8\">\n<div class=\"quote-mark\"><\/div>\n<p class=\"text\">Ce livre pr\u00e9sente habilement les principes qui guident nos d\u00e9cisions, avec des techniques que vous pouvez utiliser lorsque vous optimisez un site Internet.<\/p>\n<p><i class=\"fa fa-star\"><\/i> <i class=\"fa fa-star\"><\/i> <i class=\"fa fa-star\"><\/i> <i class=\"fa fa-star\"><\/i> <i class=\"fa fa-star\"><\/i><\/p>\n<p class=\"testimonial-name\">Olivier Mouroux<\/p>\n<p class=\"testimonial-company\">PDG de <a href=\"https:\/\/www.asiance.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Asiance<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"charity-container section-even\">\n<div class=\"container\">\n<h2 class=\"text-center\">Commandez Le Livre, Aidez Des Enfants En Afrique<\/h2>\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-7 col-sm-7\"><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/charity-img-1.png\" alt=\"reading books\" title=\"books charity\" \/><\/div>\n<div class=\"col-xs-12 col-md-5 col-sm-5\">\n<div class=\"vertical-centering-outer\">\n<div class=\"vertical-centering-middle\">\n<div class=\"vertical-centering-left\">\n<p class=\"font-20\">L&rsquo;objectif de ce livre est de partager des id\u00e9es et de diffuser du savoir. Il s&rsquo;agit d&rsquo;initier une conversion et non de percevoir des droits d&rsquo;auteur.\u00a0C&rsquo;est pourquoi tous les profits de <em><strong>Smart Persuasion<\/strong><\/em>\u00a0seront directement revers\u00e9s \u00e0 <a href=\"https:\/\/books2africa.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Books2Africa<\/a>, afin qu&rsquo;ils servent une bonne cause.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row reverse-mobile\">\n<div class=\"col-xs-12 col-md-5 col-sm-5 second-column\">\n<div class=\"vertical-centering-outer\">\n<div class=\"vertical-centering-middle\">\n<div class=\"vertical-centering-right\">\n<p class=\"font-20\">Books2Africa est une ONG qui \u0153uvre pour que les enfants \u00e0 travers le monde aient acc\u00e8s \u00e0 des ressources \u00e9ducatives. L&rsquo;organisation collecte des livres d&rsquo;occasion en tr\u00e8s bon \u00e9tat au Royaume-Uni et les envoie dans des \u00e9coles et des biblioth\u00e8ques comme la Tukongote Community Library en Zambie.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-7 col-sm-7 first-column\"><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/charity-img-2.png\" alt=\"community library\" title=\"free books\" \/><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"cta-section section-odd subscription\">\n<div class=\"container\">\n<h2 class=\"text-center\">Renforcer Votre Pouvoir de Persuasion<\/h2>\n<p class=\"text-center\">Que vous ayez un site Internet ou que vous soyez simplement int\u00e9ress\u00e9 par la psychologie du consommateur,<br class=\"visible-lg visible-md\" \/><em><strong>Smart Persuasion<\/strong><\/em> fera de vous un meilleur marketeur. Ce livre vous permettra de comprendre<br class=\"visible-lg visible-md\" \/>COMMENT optimiser vos pages et POURQUOI les gens cliquent. En optant pour une communication plus efficace,<br class=\"visible-lg visible-md\" \/>vous pouvez influencer le comportement de vos clients et augmenter votre pouvoir de persuasion.<\/p>\n<div class=\"text-center\">\n<p class=\"text-inline\">Obtenez votre copie maintenant sur<\/p>\n<p><img decoding=\"async\" class=\"amazon-logo\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/amazon-logo.png\" alt=\"\" \/><\/div>\n<div class=\"row\">\n<div class=\"col-xs-10 col-sm-11 col-md-9 col-lg-7 t-margin-auto\">\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-6 col-sm-6\"><img decoding=\"async\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/paperback.png\" alt=\"\" style=\"margin-bottom: 8px;\"><\/p>\n<div class=\"btn-section text-center\"><a class=\"btn btn-gold\" href=\"https:\/\/www.amazon.fr\/Smart-Persuasion-Marketers-Influence-Consumers\/dp\/1798004186\/\"><strong>Broch\u00e9<\/strong><\/a><\/div>\n<\/div>\n<div class=\"separator hidden-xs\">\n<table>\n<tbody>\n<tr>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\" class=\"font-20 text-center\">ou<\/td>\n<\/tr>\n<tr>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"separator-mobile visible-xs\"><span class=\"font-20 text-center\">ou<\/span><\/div>\n<div class=\"col-xs-12 col-md-6 col-sm-6\"><img decoding=\"async\" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/ebook.png\" alt=\"\" \/><\/p>\n<div class=\"btn-section text-center\"><a class=\"btn btn-grey\" href=\"https:\/\/www.amazon.fr\/Smart-Persuasion-Marketers-Influence-Consumers-ebook\/dp\/B07RZ857FV\/\"><strong>Format Kindle<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"social-btn\"><a class=\"col-1 sbtn s-twitter\" onclick=\"popupwindow('https:\/\/twitter.com\/intent\/tweet?text=Smart%20Persuasion&amp;url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fsmart-persuasion%2F&amp;via=convertize','Twitter Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Twitter<\/span><\/a><a class=\"col-1 sbtn s-facebook\" onclick=\"popupwindow('https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fsmart-persuasion%2F','Facebook Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Facebook<\/span><\/a><a class=\"col-1 sbtn s-linkedin\" onclick=\"popupwindow('https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fsmart-persuasion%2F&amp;title=Smart%20Persuasion&amp;description=','Linkedin Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 Pourquoi Certains Sites Convertissent Mieux que d&rsquo;Autres Depuis des ann\u00e9es, Philippe Aim\u00e9 et\u00a0Jochen Gr\u00fcnbeckse posent la m\u00eame question. Dans leur nouveau livre vous allez apprendre : Pourquoi la plupart des marketeurs font des erreurs fondamentales en voulant inciter les consommateurs \u00e0 acheter (et comment le faire correctement) Le nombre de choix [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-new-landing.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-18680","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smart Persuasion - Convertize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/smart-persuasion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Persuasion - Convertize\" \/>\n<meta property=\"og:description\" content=\"Temps de lecture : 4 minutes Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 Pourquoi Certains Sites Convertissent Mieux que d&rsquo;Autres Depuis des ann\u00e9es, Philippe Aim\u00e9 et\u00a0Jochen Gr\u00fcnbeckse posent la m\u00eame question. Dans leur nouveau livre vous allez apprendre : Pourquoi la plupart des marketeurs font des erreurs fondamentales en voulant inciter les consommateurs \u00e0 acheter (et comment le faire correctement) Le nombre de choix [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.convertize.com\/fr\/smart-persuasion\/\" \/>\n<meta property=\"og:site_name\" content=\"Convertize\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-27T13:29:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/05\/smart-persuasion-social-tb-fr-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/05\/smart-persuasion-social-tb-fr-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.convertize.com\/fr\/smart-persuasion\/\",\"url\":\"https:\/\/www.convertize.com\/fr\/smart-persuasion\/\",\"name\":\"Smart Persuasion - Convertize\",\"isPartOf\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/smart-persuasion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/smart-persuasion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/smart-persuasion-consumer-behaviour-books.png\",\"datePublished\":\"2019-05-07T11:00:02+00:00\",\"dateModified\":\"2019-06-27T13:29:01+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.convertize.com\/fr\/smart-persuasion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.convertize.com\/fr\/smart-persuasion\/#primaryimage\",\"url\":\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/smart-persuasion-consumer-behaviour-books.png\",\"contentUrl\":\"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/smart-persuasion-consumer-behaviour-books.png\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.convertize.com\/fr\/#website\",\"url\":\"https:\/\/www.convertize.com\/fr\/\",\"name\":\"Convertize\",\"description\":\"May 2026\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.convertize.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Smart Persuasion - Convertize","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.convertize.com\/fr\/smart-persuasion\/","og_locale":"fr_FR","og_type":"article","og_title":"Smart Persuasion - Convertize","og_description":"Temps de lecture : 4 minutes Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 Pourquoi Certains Sites Convertissent Mieux que d&rsquo;Autres Depuis des ann\u00e9es, Philippe Aim\u00e9 et\u00a0Jochen Gr\u00fcnbeckse posent la m\u00eame question. Dans leur nouveau livre vous allez apprendre : Pourquoi la plupart des marketeurs font des erreurs fondamentales en voulant inciter les consommateurs \u00e0 acheter (et comment le faire correctement) Le nombre de choix [&hellip;]","og_url":"https:\/\/www.convertize.com\/fr\/smart-persuasion\/","og_site_name":"Convertize","article_modified_time":"2019-06-27T13:29:01+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/05\/smart-persuasion-social-tb-fr-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/05\/smart-persuasion-social-tb-fr-1.png","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.convertize.com\/fr\/smart-persuasion\/","url":"https:\/\/www.convertize.com\/fr\/smart-persuasion\/","name":"Smart Persuasion - Convertize","isPartOf":{"@id":"https:\/\/www.convertize.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.convertize.com\/fr\/smart-persuasion\/#primaryimage"},"image":{"@id":"https:\/\/www.convertize.com\/fr\/smart-persuasion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/smart-persuasion-consumer-behaviour-books.png","datePublished":"2019-05-07T11:00:02+00:00","dateModified":"2019-06-27T13:29:01+00:00","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.convertize.com\/fr\/smart-persuasion\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.convertize.com\/fr\/smart-persuasion\/#primaryimage","url":"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/smart-persuasion-consumer-behaviour-books.png","contentUrl":"https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/05\/smart-persuasion-consumer-behaviour-books.png"},{"@type":"WebSite","@id":"https:\/\/www.convertize.com\/fr\/#website","url":"https:\/\/www.convertize.com\/fr\/","name":"Convertize","description":"May 2026","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.convertize.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/pages\/18680"}],"collection":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/comments?post=18680"}],"version-history":[{"count":1,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/pages\/18680\/revisions"}],"predecessor-version":[{"id":20949,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/pages\/18680\/revisions\/20949"}],"wp:attachment":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/media?parent=18680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/categories?post=18680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/tags?post=18680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}