{"id":18766,"date":"2019-05-09T10:53:25","date_gmt":"2019-05-09T08:53:25","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?page_id=18766"},"modified":"2019-07-26T19:12:37","modified_gmt":"2019-07-26T17:12:37","slug":"cognition-sociale","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/","title":{"rendered":"Cognition Sociale"},"content":{"rendered":"Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span>
\n

Qu’est-ce que la Cognition Sociale ?<\/h2>\n

La th\u00e9orie de la Cognition Sociale affirme que les individus appr\u00e9cient ce qui leur ressemble. En d’autres termes, nous aimons les choses avec lesquelles nous avons des points communs, et ce sans m\u00eame savoir que c’est pour cela que nous les appr\u00e9cions. Ce principe est aussi appel\u00e9 Egotisme Implicite<\/a>.<\/p>\n

Une l\u00e9g\u00e8re similarit\u00e9 suffit \u00e0 produire un effet favorable : certaines \u00e9tudes montrent par exemple que nous avons tendance \u00e0 pr\u00e9f\u00e9rer ce qui nous rappelle notre propre nom<\/a> ou notre date de naissance, m\u00eame un simple prix<\/a>.<\/p>\n

\"cognition<\/p>\n

Exemples<\/h2>\n

Un bon moyen d’utiliser la cognition sociale en marketing digital est de montrer au visiteur des t\u00e9moignages positifs de gens avec lesquels il s’identifie. Cela permet de renforcer l’effet de preuve sociale, c’est-\u00e0-dire la tendance \u00e0 prendre exemple sur le comportement d’autrui lorsque l’on ne sait pas comment agir.<\/p>\n

Dans certains cas, la cognition sociale influence aussi la perception des recommandations de produits propos\u00e9es par les sites de e-commerce. Certaines d’entre elles indiquent en effet ce qu’ont \u00e9galement achet\u00e9 les personnes qui ont command\u00e9 un produit donn\u00e9. Si le produit en question est li\u00e9 \u00e0 un centre d’int\u00e9r\u00eat pr\u00e9cis (comme c’est le cas pour un livre ou un \u00e9quipement de sport par exemple), on peut supposer que les personnes qui l’ont achet\u00e9 ont les m\u00eames go\u00fbts que nous. Nous leur ferons donc davantage confiance pour choisir quel autre produit ajouter \u00e0 notre panier.<\/p>\n

Cognition Sociale<\/h2>\n

Le ph\u00e9nom\u00e8ne de Cognition Sociale explique pourquoi la segmentation est si importante en marketing en g\u00e9n\u00e9ral. En effet, adapter son site et sa strat\u00e9gie au public vis\u00e9 est un bon moyen de cr\u00e9er une impression de familiarit\u00e9<\/a> avec les produits ou services promus et donc de les rendre plus attractifs.<\/p>\n<\/div><\/section>\n

Share on Twitter<\/span><\/a>Share on Facebook<\/span><\/a>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"

Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span> Share on TwitterShare on FacebookShare on Linkedin<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":18263,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-glossary.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-18766","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"\nCognition Sociale - Convertize - Glossaire de Neuromarketing<\/title>\n<meta name=\"description\" content=\"La Cognition Sociale d\u00e9crit la tendance qu'ont les individus \u00e0 avoir une opinion favorable des choses avec lesquelles ils ont des points communs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cognition Sociale - Convertize - Glossaire de Neuromarketing\" \/>\n<meta property=\"og:description\" content=\"La Cognition Sociale d\u00e9crit la tendance qu'ont les individus \u00e0 avoir une opinion favorable des choses avec lesquelles ils ont des points communs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/\" \/>\n<meta property=\"og:site_name\" content=\"Convertize\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-26T17:12:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/07\/Cognition-Sociale.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/\",\"url\":\"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/\",\"name\":\"Cognition Sociale - Convertize - Glossaire de Neuromarketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/07\/Cognition-Sociale.png\",\"datePublished\":\"2019-05-09T08:53:25+00:00\",\"dateModified\":\"2019-07-26T17:12:37+00:00\",\"description\":\"La Cognition Sociale d\u00e9crit la tendance qu'ont les individus \u00e0 avoir une opinion favorable des choses avec lesquelles ils ont des points communs.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/#primaryimage\",\"url\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/07\/Cognition-Sociale.png\",\"contentUrl\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/07\/Cognition-Sociale.png\",\"width\":2000,\"height\":1200,\"caption\":\"cognition sociale\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Glossaire de Neuromarketing\",\"item\":\"https:\/\/www.convertize.com\/fr\/glossaire\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cognition Sociale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.convertize.com\/fr\/#website\",\"url\":\"https:\/\/www.convertize.com\/fr\/\",\"name\":\"Convertize\",\"description\":\"April 2026\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.convertize.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cognition Sociale - Convertize - Glossaire de Neuromarketing","description":"La Cognition Sociale d\u00e9crit la tendance qu'ont les individus \u00e0 avoir une opinion favorable des choses avec lesquelles ils ont des points communs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/","og_locale":"fr_FR","og_type":"article","og_title":"Cognition Sociale - Convertize - Glossaire de Neuromarketing","og_description":"La Cognition Sociale d\u00e9crit la tendance qu'ont les individus \u00e0 avoir une opinion favorable des choses avec lesquelles ils ont des points communs.","og_url":"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/","og_site_name":"Convertize","article_modified_time":"2019-07-26T17:12:37+00:00","og_image":[{"width":2000,"height":1200,"url":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/07\/Cognition-Sociale.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/","url":"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/","name":"Cognition Sociale - Convertize - Glossaire de Neuromarketing","isPartOf":{"@id":"https:\/\/www.convertize.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/#primaryimage"},"image":{"@id":"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/#primaryimage"},"thumbnailUrl":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/07\/Cognition-Sociale.png","datePublished":"2019-05-09T08:53:25+00:00","dateModified":"2019-07-26T17:12:37+00:00","description":"La Cognition Sociale d\u00e9crit la tendance qu'ont les individus \u00e0 avoir une opinion favorable des choses avec lesquelles ils ont des points communs.","breadcrumb":{"@id":"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/#primaryimage","url":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/07\/Cognition-Sociale.png","contentUrl":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/07\/Cognition-Sociale.png","width":2000,"height":1200,"caption":"cognition sociale"},{"@type":"BreadcrumbList","@id":"https:\/\/www.convertize.com\/fr\/glossaire\/cognition-sociale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Glossaire de Neuromarketing","item":"https:\/\/www.convertize.com\/fr\/glossaire\/"},{"@type":"ListItem","position":2,"name":"Cognition Sociale"}]},{"@type":"WebSite","@id":"https:\/\/www.convertize.com\/fr\/#website","url":"https:\/\/www.convertize.com\/fr\/","name":"Convertize","description":"April 2026","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.convertize.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/pages\/18766"}],"collection":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/comments?post=18766"}],"version-history":[{"count":0,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/pages\/18766\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/pages\/18263"}],"wp:attachment":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/media?parent=18766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/categories?post=18766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/tags?post=18766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}