{"id":19327,"date":"2019-06-28T18:33:24","date_gmt":"2019-06-28T16:33:24","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?page_id=19327"},"modified":"2019-07-29T11:06:40","modified_gmt":"2019-07-29T09:06:40","slug":"effet-de-recence","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/glossaire\/effet-de-recence\/","title":{"rendered":"Effet de R\u00e9cence"},"content":{"rendered":"Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span>
\n

Qu’est-ce que l’Effet de R\u00e9cence ?<\/h2>\n

L’Effet de R\u00e9cence est un biais cognitif qui se produit lorsque les individus sont confront\u00e9s \u00e0 une s\u00e9rie d’informations. Ils ont alors plus de facilit\u00e9 \u00e0 se rem\u00e9morer la derni\u00e8re information re\u00e7ue. Plusieurs exp\u00e9riences<\/a>\u00a0demandant \u00e0 des sujets de m\u00e9moriser puis restituer des listes de mots ont identifi\u00e9 ce ph\u00e9nom\u00e8ne. Ces exp\u00e9riences ont aussi montr\u00e9 l’existence d’un autre biais affectant la m\u00e9moire : l’effet de primaut\u00e9. Il s’agit dans ce cas de la tendance \u00e0 se souvenir plus facilement de la premi\u00e8re information que l’on rencontre.<\/p>\n

L’Effet de R\u00e9cence n’a pas seulement des cons\u00e9quences sur la fa\u00e7on dont nous m\u00e9morisons les informations. Il influence \u00e9galement les d\u00e9cisions prises par la suite. Ainsi, des \u00e9tudes<\/a> ont montr\u00e9 que l’ordre de pr\u00e9sentation des preuves et t\u00e9moignages lors de proc\u00e8s influen\u00e7ait les verdicts.<\/p>\n

\"\"<\/p>\n

Exemples<\/h2>\n

Des\u00a0\u00e9tudes<\/a>\u00a0ont montr\u00e9 que les premier et dernier commentaires lus influencent la perception g\u00e9n\u00e9rale du produit ou service \u00e9valu\u00e9, dans le cas o\u00f9 ces commentaires sont tous deux positifs ou n\u00e9gatifs.<\/p>\n

Il est \u00e9galement utile de prendre en compte l’Effet de R\u00e9cence lorsqu’on r\u00e9dige une page produit ou pr\u00e9pare une publicit\u00e9. La derni\u00e8re information fournie aura en effet un impact sur les perceptions des utilisateurs et la fa\u00e7on dont ils se souviendront du produit propos\u00e9.<\/p>\n

Effet de R\u00e9cence<\/h2>\n

L’Effet de R\u00e9cence joue donc un r\u00f4le dans la fa\u00e7on dont nous nous souvenons de plusieurs informations. Ce ph\u00e9nom\u00e8ne influence notre jugement et nos d\u00e9cisions. Les professionnels du marketing digital<\/a> doivent donc y faire attention lorsqu’ils structurent l’information sur leur site de e-commerce.<\/p>\n<\/div><\/section>\n

Share on Twitter<\/span><\/a>Share on Facebook<\/span><\/a>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"

Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span> Share on TwitterShare on FacebookShare on Linkedin<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":18263,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-glossary.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-19327","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"\nEffet de R\u00e9cence - Convertize - Glossaire de Neuromarketing<\/title>\n<meta name=\"description\" content=\"L'Effet de R\u00e9cence se produit lorsque des informations sont pr\u00e9sent\u00e9es en s\u00e9rie : on se souviendra plus facilement des derni\u00e8res informations rencontr\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/glossaire\/effet-de-recence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effet de R\u00e9cence - 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