{"id":21687,"date":"2021-09-01T19:29:06","date_gmt":"2021-09-01T17:29:06","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?page_id=21687"},"modified":"2022-02-18T16:43:02","modified_gmt":"2022-02-18T15:43:02","slug":"a-propos","status":"publish","type":"page","link":"https:\/\/www.convertize.com\/fr\/a-propos\/","title":{"rendered":"A propos"},"content":{"rendered":"Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span>
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Notre mission est de transformer la psychologie du consommateur en
\nsolutions qui aident les Marketeurs \u00e0 augmenter les ventes en ligne.<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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A propos<\/strong><\/h1>\n

Convertize, une soci\u00e9t\u00e9 autofinanc\u00e9e, a \u00e9t\u00e9 fond\u00e9e en 2011 par Philippe Aim\u00e9 qui a d\u00e9velopp\u00e9 des sites internet depuis 1996 et qui a une passion pour la psychologie du consommateur. Plus tard, Jochen Gr\u00fcnbeck a contribu\u00e9 son expertise en cherchant des moyens \u00e0 rendre l’exp\u00e9rience en ligne plus humaine. Comme ils disent dans leur ouvrage r\u00e9cent, Smart Persuasion<\/a><\/span>:<\/p>\n

\u00ab Les tendances en marketing changent, mais le cerveau ne change pas. \u00bb<\/span><\/p>\n

Au d\u00e9but, Convertize s\u2019est focalis\u00e9 sur la mise en \u0153uvre de campagnes d\u2019acquisition pour les sites B2C et B2B. Cependant, ces campagnes ont rencontr\u00e9 un obstacle :<\/p>\n

\u00ab Nous avons constat\u00e9 que la seule fa\u00e7on d\u2019optimiser les campagnes et le contenu sur les sites \u00e9tait d\u2019associer notre d\u00e9marche avec le A\/B Testing. Le probl\u00e8me \u00e9tait que la plupart des solutions A\/B Testing \u00e9tait trop compliqu\u00e9 pour les \u00e9quipes de marketing. \u00bb<\/span> – Philippe<\/strong><\/span><\/p>\n

Pour r\u00e9soudre au probl\u00e8me, Convertize a d\u00e9cid\u00e9 de cr\u00e9er sa propre solution. En 2015, son logiciel A\/B Testing \u00e9tait disponible pour toute agence ou \u00e9quipe Marketing.
\nDepuis son lancement, Convertize a explor\u00e9 de nombreuses solutions pour am\u00e9liorer l\u2019exp\u00e9rience client gr\u00e2ce aux technologies. En 2017, Nudgify<\/a> est n\u00e9.<\/p>\n

\u00ab Nudgify est une application qui aide les sites Internet au augmenter l’engagement utilisateur et les ventes. Des notifications subtiles (nudges) g\u00e9n\u00e8rent une r\u00e9ponse \u00e9motionnelles et encourage les visiteurs \u00e0 passer \u00e0 l’action. Nudgify transforme l’exp\u00e9rience en ligne en exp\u00e9rience \u2013 r\u00e9elle \u2013 et engageante. \u00bb<\/span> – Jochen<\/strong><\/span><\/p>\n

Nudgify, con\u00e7u au d\u00e9but pour Shopify, a depuis \u00e9volu\u00e9 pour devenir une solution ind\u00e9pendante adapt\u00e9e \u00e0 tout site web.<\/p>\n

En 2018, Convertize a d\u00e9m\u00e9nag\u00e9 \u00e0 Hammersmith, Londres. Ce nouveau si\u00e8ge social offre les conditions de travail id\u00e9ales pour une compagnie diversifi\u00e9e en nationalit\u00e9s et parcours professionnels.<\/p>\n

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Nos Clients<\/h1>\n

Nous travaillons avec les marques parmi les plus connus<\/h3>\n<\/div>\n<\/div>\n
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Rating: 5\/5 ( 28<\/span> reviews )<\/span><\/p>\n<\/div>\n

\"Amazon<\/div>\n
\"Convertize<\/a><\/div>\n
\"Stripe<\/div>\n
\"SSL<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n
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Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span> Notre mission est de transformer la psychologie du consommateur en solutions qui aident les Marketeurs \u00e0 augmenter les ventes en ligne. A propos Convertize, une soci\u00e9t\u00e9 autofinanc\u00e9e, a \u00e9t\u00e9 fond\u00e9e en 2011 par Philippe Aim\u00e9 qui a d\u00e9velopp\u00e9 des sites internet depuis 1996 et qui a une passion pour la psychologie du consommateur. Plus tard, […]<\/p>\n","protected":false},"author":39,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-plain.php","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-21687","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"\nA propos - Convertize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/a-propos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A propos - Convertize\" \/>\n<meta property=\"og:description\" content=\"Temps de lecture : 2 minutes Notre mission est de transformer la psychologie du consommateur en solutions qui aident les Marketeurs \u00e0 augmenter les ventes en ligne. 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