{"id":10787,"date":"2016-07-18T10:39:10","date_gmt":"2016-07-18T08:39:10","guid":{"rendered":"http:\/\/www.convertize.com\/fr\/?p=10787"},"modified":"2021-08-02T17:39:20","modified_gmt":"2021-08-02T15:39:20","slug":"principes-de-neuromarketing-optimisation-british-airways","status":"publish","type":"post","link":"https:\/\/www.convertize.com\/fr\/principes-de-neuromarketing-optimisation-british-airways\/","title":{"rendered":"8 principes de Neuromarketing utilis\u00e9s par British Airways pour optimiser leurs taux de conversion"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p class=\"p1\"><span class=\"s1\">L&rsquo;\u00e9t\u00e9 a commenc\u00e9 et cela me donne envie de quitter Londres quelques jours pour rejoindre des amis \u00e0 Marseille ! Quoi de mieux que le Sud de la France pour profiter du soleil ? Je me tourne donc vers British Airways pour prendre mes billets.<\/span><\/p>\n<p class=\"p1\">En tant que Consultant en optimisation des conversions, j&rsquo;ai constat\u00e9 les points positifs et les points \u00e0 am\u00e9liorer sur le site. J&rsquo;ai d\u00e9cid\u00e9 de vous pr\u00e9senter mon parcours utilisateurs dans ce <strong>6e num\u00e9ro de notre s\u00e9rie \u00ab\u00a0Online Persuasion Insiders\u00a0\u00bb<\/strong>.<\/p>\n<p class=\"p1\">Voici mon analyse du processus de conversion de\u00a0British Airways\u00a0en images : vous d\u00e9couvrirez <strong>8 principes de neurosciences<\/strong> mis en oeuvre, <strong>10\u00a0erreurs<\/strong> \u00e0 corriger et <strong>4\u00a0propositions<\/strong> d&rsquo;optimisation\u00a0!<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.001.jpeg\" rel=\"attachment wp-att-11859\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11859\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.001-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-001\" width=\"1024\" height=\"768\" \/><\/a><\/p>\n<div id=\"emailModal\" class=\"emailBox\">\n<p><!-- Modal content --><\/p>\n<div class=\"modal-content\">\n<div id=\"slide1\">\n<div class=\"modal-header\">\n<p><span class=\"close\">\u00d7<\/span><\/p>\n<h2>8 principes de Neuromarketing utilis\u00e9s par British Airways pour optimiser leurs taux de conversion<\/h2>\n<\/div>\n<div class=\"modal-body\">\n<p>Nous allons vous envoyer un email pour que vous puissiez le t\u00e9l\u00e9charger plus tard !<\/p>\n<p><img decoding=\"async\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/pdf_icon.png\" alt=\"pdf_icon\" \/><\/p>\n<\/div>\n<div class=\"modal-footer\">\n<div id=\"post-pdf-form\" class=\"mc4wp-ajax\">\n<div class=\"input-group\">\n<div class=\"email-control\"><\/div>\n<p><input id=\"EMAIL\" class=\"form-control\" name=\"EMAIL\" type=\"email\" placeholder=\"Entrer votre email\" \/> <input name=\"subscribe\" type=\"hidden\" value=\"true\" \/><input name=\"action\" type=\"hidden\" value=\"mailchimpsubscribe\" \/> <input name=\"URL\" type=\"hidden\" \/><input name=\"TITLE\" type=\"hidden\" \/> <input name=\"ARTICLE\" type=\"hidden\" value=\"1\" \/> <input name=\"EBOOK\" type=\"hidden\" value=\"0\" \/> <span class=\"input-group-btn\"> <span class=\"btn btn-default submit-button\">Envoyez moi le PDF<\/span><\/span><\/p>\n<\/div>\n<div class=\"error-container\">\n<p class=\"error-message\">S\u2019il vous plait, veuillez entrer votre email.<\/p>\n<\/div>\n<\/div>\n<p class=\"text-center btn-subtitle\">\n<\/div>\n<\/div>\n<div id=\"slide2\" style=\"display: none;\">\n<div class=\"modal-header\">\n<p><span class=\"close\">\u00d7<\/span>Merci, consultez vos mails pour t\u00e9l\u00e9charger l\u2019article.<\/p>\n<h2>Voulez-vous des tactiques concr\u00e8tes pour votre site?<\/h2>\n<\/div>\n<div class=\"modal-body\">\n<h3>Essayez GRATUITEMENT Convertize<\/h3>\n<p>Convertize est la premi\u00e8re plateforme de Neuromarketing pour les marketers et les agences. Implantez facilement plus de 150 tactiques bas\u00e9es sur votre audience et leur contexte. Cette solution peut \u00eatre mise en place facilement sur un site web, sans avoir \u00e0 \u00e9crire une seule ligne de code.<\/p>\n<p><img decoding=\"async\" class=\"image-big img-responsive img-center\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/mac.jpg\" alt=\"mac\" \/><\/p>\n<\/div>\n<div class=\"modal-footer\"><button class=\"btn btn-default button2\" type=\"button\">Essayez GRATUITEMENT Convertize<\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pdfBox\">\n<p><a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.002.jpeg\" rel=\"attachment wp-att-11860\"><img decoding=\"async\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/pdf_icon.png\" alt=\"pdf_icon\" \/><\/a><\/p>\n<h2>8 principes de Neuromarketing utilis\u00e9s par British Airways pour optimiser leurs taux de conversion<\/h2>\n<p><a id=\"pfdLink\" href=\"#\">Cliquez ici pour t\u00e9l\u00e9charger une copie PDF de cet article<\/a><small> Enregistrez le pour lire plus tard ou partagez avec un coll\u00e8gue. <\/small><\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11860\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.002-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-002\" width=\"1024\" height=\"768\" \/> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.003.jpeg\" rel=\"attachment wp-att-11861\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11861\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.003-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-003\" width=\"1024\" height=\"768\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.004.jpeg\" rel=\"attachment wp-att-11862\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11862\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.004-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-004\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.005.jpeg\" rel=\"attachment wp-att-11863\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11863\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.005-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-005\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.006.jpeg\" rel=\"attachment wp-att-11864\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11864\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.006-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-006\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.007.jpeg\" rel=\"attachment wp-att-11865\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11865\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.007-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-007\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.008.jpeg\" rel=\"attachment wp-att-11866\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11866\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.008-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-008\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.009.jpeg\" rel=\"attachment wp-att-11867\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11867\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.009-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-009\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.010.jpeg\" rel=\"attachment wp-att-11868\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11868\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.010-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-010\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.011.jpeg\" rel=\"attachment wp-att-11869\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11869\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.011-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-011\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.012.jpeg\" rel=\"attachment wp-att-11870\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11870\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.012-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-012\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.013.jpeg\" rel=\"attachment wp-att-11871\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11871\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.013-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-013\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.014.jpeg\" rel=\"attachment wp-att-11872\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11872\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.014-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-014\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.015.jpeg\" rel=\"attachment wp-att-11873\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11873\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.015-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-015\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.016.jpeg\" rel=\"attachment wp-att-11874\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11874\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.016-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-016\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.017.jpeg\" rel=\"attachment wp-att-11875\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11875\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.017-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-017\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.018.jpeg\" rel=\"attachment wp-att-11876\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11876\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.018-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-018\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.019.jpeg\" rel=\"attachment wp-att-11877\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11877\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.019-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-019\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.020.jpeg\" rel=\"attachment wp-att-11878\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11878\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.020-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-020\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.021.jpeg\" rel=\"attachment wp-att-11879\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11879\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.021-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-021\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.022.jpeg\" rel=\"attachment wp-att-11880\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11880\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.022-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-022\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.023.jpeg\" rel=\"attachment wp-att-11881\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11881\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.023-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-023\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.024.jpeg\" rel=\"attachment wp-att-11883\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11883\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.024-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-024\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.025.jpeg\" rel=\"attachment wp-att-11884\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11884\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.025-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-025\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.026.jpeg\" rel=\"attachment wp-att-11885\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11885\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.026-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-026\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.027.jpeg\" rel=\"attachment wp-att-11886\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11886\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.027-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-027\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.028.jpeg\" rel=\"attachment wp-att-11887\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11887\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.028-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-028\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.029.jpeg\" rel=\"attachment wp-att-11888\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11888\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.029-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-029\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.030.jpeg\" rel=\"attachment wp-att-11889\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11889\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.030-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-030\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.031.jpeg\" rel=\"attachment wp-att-11890\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11890\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.031-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-031\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.032.jpeg\" rel=\"attachment wp-att-11891\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11891\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.032-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-032\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.033.jpeg\" rel=\"attachment wp-att-11892\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11892\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.033-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-033\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.034.jpeg\" rel=\"attachment wp-att-11893\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11893\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.034-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-034\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.035.jpeg\" rel=\"attachment wp-att-11894\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11894\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.035-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-035\" width=\"1024\" height=\"768\" \/><\/a> <a href=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.036.jpeg\" rel=\"attachment wp-att-11895\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11895\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/07\/Comment_British_Airways_optimise_ses_conversions.036-1024x768.jpeg\" alt=\"comment_british_airways_optimise_ses_conversions-036\" width=\"1024\" height=\"768\" \/><\/a><\/p>\n<div class=\"slide-cta\">\n<h2 class=\"text-center\"><\/h2>\n<div class=\"col-xs-4 text-center right-point\"><\/div>\n<\/div>\n<div class=\"social-btn\"><a class=\"col-1 sbtn s-twitter\" 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onclick=\"popupwindow('https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fprincipes-de-neuromarketing-optimisation-british-airways%2F&amp;title=8%20principes%20de%20Neuromarketing%20utilis\u00e9s%20par%20British%20Airways%20pour%20optimiser%20leurs%20taux%20de%20conversion&amp;description=','Linkedin Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> L&rsquo;\u00e9t\u00e9 a commenc\u00e9 et cela me donne envie de quitter Londres quelques jours pour rejoindre des amis \u00e0 Marseille ! Quoi de mieux que le Sud de la France pour profiter du soleil ? Je me tourne donc vers British Airways pour prendre mes billets. En tant que Consultant en optimisation des conversions, j&rsquo;ai constat\u00e9 [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":21004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[434],"tags":[420,290],"class_list":{"0":"post-10787","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-etudes-cas","8":"tag-etudes-de-cas","9":"tag-neuromarketing","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 principes de Neuromarketing utilis\u00e9s par British Airways pour optimiser leurs taux de conversion<\/title>\n<meta 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