{"id":11904,"date":"2016-10-27T18:22:43","date_gmt":"2016-10-27T16:22:43","guid":{"rendered":"http:\/\/blog.convertize.com\/fr\/?p=11904"},"modified":"2019-05-24T11:17:47","modified_gmt":"2019-05-24T09:17:47","slug":"video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing","status":"publish","type":"post","link":"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/","title":{"rendered":"[Video] Comment G\u00eetes de France optimise ses conversions avec le neuromarketing"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">&lt;\u00a01<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p style=\"text-align: left;\"><strong>G\u00eetes de France<\/strong> et <strong>Convertize<\/strong> ont collabor\u00e9 dans le but d\u2019augmenter le taux de conversion du site internet national du label, r\u00e9f\u00e9rence dans le domaine du tourisme.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/OzzEuMn-4Ec?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Convertize a&nbsp;analys\u00e9 le <strong>funnel de r\u00e9servation, les pages produits et la home page<\/strong> du site, r\u00e9alis\u00e9 une s\u00e9rie de&nbsp;tests sur 6 mois, pour finalement \u00e9tablir des recommandations bas\u00e9es \u00e0 la fois sur les observations, les r\u00e9sultats des tests ainsi que sur des principes de <strong>neuromarketing<\/strong>.<\/p>\n<p>Nous avons recommand\u00e9, en particulier, <strong>l&rsquo;effet de raret\u00e9<\/strong> et <strong>l&rsquo;effet Von Restorff<\/strong>, \u00e0 mettre en place sur les pages cat\u00e9gories et produits. Cela se traduit &#8211; entre autres &#8211; par la cr\u00e9ation d\u2019un <strong>effet d\u2019urgence<\/strong> en donnant aux visiteurs le nombre de personnes ayant consult\u00e9s cette page r\u00e9cemment.<\/p>\n<p>Suite \u00e0 la mise en place de nos recommandations, nous avons constat\u00e9 une <strong>augmentation du taux de conversions de +5,2%<\/strong>.<\/p>\n<p>Si vous souhaitez en savoir plus, n\u2019h\u00e9sitez pas \u00e0 nous contacter ou inscrivez-vous sur <a href=\"https:\/\/www.convertize.com\/?\"><strong>Convertize<\/strong><\/a> :<\/p>\n<div class=\"social-btn\"><a class=\"col-1 sbtn s-twitter\" onclick=\"popupwindow('https:\/\/twitter.com\/intent\/tweet?text=[Video]%20Comment%20G\u00eetes%20de%20France%20optimise%20ses%20conversions%20avec%20le%20neuromarketing&amp;url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fvideo-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing%2F&amp;via=convertize','Twitter Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Twitter<\/span><\/a><a class=\"col-1 sbtn s-facebook\" onclick=\"popupwindow('https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fvideo-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing%2F','Facebook Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Facebook<\/span><\/a><a class=\"col-1 sbtn s-linkedin\" onclick=\"popupwindow('https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fvideo-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing%2F&amp;title=[Video]%20Comment%20G\u00eetes%20de%20France%20optimise%20ses%20conversions%20avec%20le%20neuromarketing&amp;description=','Linkedin Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">&lt;\u00a01<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span> G\u00eetes de France et Convertize ont collabor\u00e9 dans le but d\u2019augmenter le taux de conversion du site internet national du label, r\u00e9f\u00e9rence dans le domaine du tourisme. Convertize a&nbsp;analys\u00e9 le funnel de r\u00e9servation, les pages produits et la home page du site, r\u00e9alis\u00e9 une s\u00e9rie de&nbsp;tests sur 6 mois, pour finalement \u00e9tablir des recommandations bas\u00e9es [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[434],"tags":[416,386],"class_list":{"0":"post-11904","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-etudes-cas","8":"tag-e-commerce","9":"tag-tunnel-de-conversion","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Video] Comment G\u00eetes de France optimise ses conversions avec le neuromarketing<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Video] Comment G\u00eetes de France optimise ses conversions avec le neuromarketing\" \/>\n<meta property=\"og:description\" content=\"%\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Convertize\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-27T16:22:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-24T09:17:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/10\/Diapo-2_diaporama_image_rubrique.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Benjamin Ligier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin Ligier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/\",\"url\":\"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/\",\"name\":\"[Video] Comment G\u00eetes de France optimise ses conversions avec le neuromarketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/10\/Diapo-2_diaporama_image_rubrique.jpg\",\"datePublished\":\"2016-10-27T16:22:43+00:00\",\"dateModified\":\"2019-05-24T09:17:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/#\/schema\/person\/6a742bcbd802ecc289a1168d9b6350eb\"},\"description\":\"%\",\"breadcrumb\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/#primaryimage\",\"url\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/10\/Diapo-2_diaporama_image_rubrique.jpg\",\"contentUrl\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/10\/Diapo-2_diaporama_image_rubrique.jpg\",\"width\":1900,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00c9tudes de Cas\",\"item\":\"https:\/\/www.convertize.com\/fr\/category\/etudes-cas\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[Video] Comment G\u00eetes de France optimise ses conversions avec le neuromarketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.convertize.com\/fr\/#website\",\"url\":\"https:\/\/www.convertize.com\/fr\/\",\"name\":\"Convertize\",\"description\":\"May 2026\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.convertize.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.convertize.com\/fr\/#\/schema\/person\/6a742bcbd802ecc289a1168d9b6350eb\",\"name\":\"Benjamin Ligier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.convertize.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/11\/benjamin-150x150.png\",\"contentUrl\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/11\/benjamin-150x150.png\",\"caption\":\"Benjamin Ligier\"},\"description\":\"Benjamin est CRO Project Manager chez Convertize. Il est passionn\u00e9 par le design et le marketing en ligne.\",\"url\":\"https:\/\/www.convertize.com\/fr\/author\/benjamin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Video] Comment G\u00eetes de France optimise ses conversions avec le neuromarketing","description":"%","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/","og_locale":"fr_FR","og_type":"article","og_title":"[Video] Comment G\u00eetes de France optimise ses conversions avec le neuromarketing","og_description":"%","og_url":"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/","og_site_name":"Convertize","article_published_time":"2016-10-27T16:22:43+00:00","article_modified_time":"2019-05-24T09:17:47+00:00","og_image":[{"width":1900,"height":500,"url":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/10\/Diapo-2_diaporama_image_rubrique.jpg","type":"image\/jpeg"}],"author":"Benjamin Ligier","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Benjamin Ligier","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/","url":"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/","name":"[Video] Comment G\u00eetes de France optimise ses conversions avec le neuromarketing","isPartOf":{"@id":"https:\/\/www.convertize.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/#primaryimage"},"image":{"@id":"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/10\/Diapo-2_diaporama_image_rubrique.jpg","datePublished":"2016-10-27T16:22:43+00:00","dateModified":"2019-05-24T09:17:47+00:00","author":{"@id":"https:\/\/www.convertize.com\/fr\/#\/schema\/person\/6a742bcbd802ecc289a1168d9b6350eb"},"description":"%","breadcrumb":{"@id":"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/#primaryimage","url":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/10\/Diapo-2_diaporama_image_rubrique.jpg","contentUrl":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/10\/Diapo-2_diaporama_image_rubrique.jpg","width":1900,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u00c9tudes de Cas","item":"https:\/\/www.convertize.com\/fr\/category\/etudes-cas\/"},{"@type":"ListItem","position":2,"name":"[Video] Comment G\u00eetes de France optimise ses conversions avec le neuromarketing"}]},{"@type":"WebSite","@id":"https:\/\/www.convertize.com\/fr\/#website","url":"https:\/\/www.convertize.com\/fr\/","name":"Convertize","description":"May 2026","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.convertize.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.convertize.com\/fr\/#\/schema\/person\/6a742bcbd802ecc289a1168d9b6350eb","name":"Benjamin Ligier","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.convertize.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/11\/benjamin-150x150.png","contentUrl":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/11\/benjamin-150x150.png","caption":"Benjamin Ligier"},"description":"Benjamin est CRO Project Manager chez Convertize. Il est passionn\u00e9 par le design et le marketing en ligne.","url":"https:\/\/www.convertize.com\/fr\/author\/benjamin\/"}]}},"post-meta-fields":{"_thumbnail_id":["11916"],"_wp_old_slug":["video-comment-gites-de-france-optimise-son-site-ses-conversion-avec-le-neuromarketing"],"shortUrl":["https:\/\/www.convertize.com\/fr\/video-comment-gites-de-france-optimise-ses-conversion-avec-le-neuromarketing\/"],"_edit_lock":["1560264657:42"],"_edit_last":["45"],"_genesis_scripts_body_position":["bottom"],"authors-tips-title":["bonus:"],"_yoast_wpseo_primary_category":["434"],"_yoast_wpseo_content_score":["60"],"post_views_count":["30"],"meta-checkbox":[""],"_kksr_ratings":["45"],"_kksr_casts":["10"],"_kksr_ips":["YTo3OntpOjA7czoxMzoiODkuMTk3LjE3OC4xMCI7aToxO3M6MTI6IjQ2LjI5LjE4MC45NiI7aToyO3M6MTM6IjY2LjI0OS42NC4xNzYiO2k6MztzOjEyOiI4My41MC4xMDAuMzEiO2k6NDtzOjEzOiI3Ny4xMzYuMTguMjU1IjtpOjU7czoxMjoiNjYuMjQ5LjY0Ljc4IjtpOjY7czoxMzoiMzEuMjA0LjkwLjE5MCI7fQ=="],"_kksr_avg":["4.10"],"_wp_page_template":["default"]},"_links":{"self":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/posts\/11904"}],"collection":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/comments?post=11904"}],"version-history":[{"count":0,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/posts\/11904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/media\/11916"}],"wp:attachment":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/media?parent=11904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/categories?post=11904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/tags?post=11904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}