{"id":12362,"date":"2016-11-28T18:46:29","date_gmt":"2016-11-28T17:46:29","guid":{"rendered":"http:\/\/blog.getscenario.com\/fr\/?p=12362"},"modified":"2019-07-05T18:06:04","modified_gmt":"2019-07-05T16:06:04","slug":"qu-est-ce-qu-un-biais-cognitif","status":"publish","type":"post","link":"https:\/\/www.convertize.com\/fr\/qu-est-ce-qu-un-biais-cognitif\/","title":{"rendered":"Qu&rsquo;est-ce qu&rsquo;un Biais Cognitif ?"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">&lt;\u00a01<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Votre cerveau contient environ 100 milliards de neurones et a une vitesse de traitement de 120 m\u00e8tres \/ secondes. <b>C&rsquo;est dingue, non ? <\/b>Malgr\u00e9 cela, les humains ne sont pas\u00a0infaillibles &#8211; nous sommes, tous les jours, influenc\u00e9s dans notre comportement par des biais cognitifs (nous ne les remarquons m\u00eame pas alors que\u00a0nous sommes sous leur influence). Voyons quelle est la d\u00e9finition d&rsquo;un biais cognitif.<\/p>\n<p>Qu&rsquo;est-ce que c&rsquo;est exactement ? Pour faire simple, les biais cognitifs expliquent notre tendance \u00e0 penser de fa\u00e7on irrationnelle et par cons\u00e9quent, \u00e0 nous faire prendre de mauvaises d\u00e9cisions ou \u00e0 faire des erreurs.<\/p>\n<p><b>Plus concr\u00e8tement<\/b>, lorsque vous \u00eates all\u00e9 dans votre magasin de v\u00eatements favori, la semaine derni\u00e8re, avez-vous \u00e9t\u00e9 plus attir\u00e9 par le pull en r\u00e9duction (\u00e0 20 \u20ac au lieu de 50 \u20ac) ou par celui \u00e0 20\u20ac sans r\u00e9duction ? La majorit\u00e9 des individus r\u00e9pondront qu&rsquo;ils se sont sentis plus attir\u00e9 par le pull en r\u00e9duction &#8211; <b>Pourquoi ?<\/b> La raison est simple &#8230; on l&rsquo;appelle l&rsquo;effet d\u2019ancrage. Ce biais cognitif explique que les individus ont tendance \u00e0 utiliser la premi\u00e8re information re\u00e7ue comme r\u00e9f\u00e9rence pour juger des autres informations qu\u2019ils re\u00e7oivent par la suite. Ainsi, dans cette situation, votre prix d&rsquo;ancrage pour le pull est de 50\u20ac, le pull en r\u00e9duction vous para\u00eet \u00eatre une super affaire !<\/p>\n<p>Il existe de nombreux biais cognitifs qui influencent votre comportement tous les jours &#8211; les chercheurs en r\u00e9pertorient plus de 250 !<\/p>\n<p>Si vous souhaitez appliquer ces biais cognitifs \u00e0 votre entreprise, <a href=\"https:\/\/www.convertize.com\/?\"><b><i>Convertize<\/i><\/b><\/a>\u00a0est une plateforme de neuromarketing qui s\u00e9lectionne des biais cognitifs \u00e0 appliquer sur votre site afin de les exploiter, en fonction de votre audience et de votre contexte, pour booster vos taux de conversion. <a href=\"https:\/\/www.convertize.com\/?\">Convertize<\/a>\u00a0vous offre actuellement <strong>30<\/strong><b>\u00a0jours d\u2019essai gr<\/b><strong>atuit,\u00a0profitez-en !<\/strong><\/p>\n<div class=\"social-btn\"><a class=\"col-1 sbtn s-twitter\" onclick=\"popupwindow('https:\/\/twitter.com\/intent\/tweet?text=Qu&rsquo;est-ce%20qu&rsquo;un%20Biais%20Cognitif%20?&amp;url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fqu-est-ce-qu-un-biais-cognitif%2F&amp;via=convertize','Twitter Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Twitter<\/span><\/a><a class=\"col-1 sbtn s-facebook\" onclick=\"popupwindow('https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fqu-est-ce-qu-un-biais-cognitif%2F','Facebook Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Facebook<\/span><\/a><a class=\"col-1 sbtn s-linkedin\" onclick=\"popupwindow('https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fqu-est-ce-qu-un-biais-cognitif%2F&amp;title=Qu&rsquo;est-ce%20qu&rsquo;un%20Biais%20Cognitif%20?&amp;description=Il%20existe%20plus%20de%20250%20biais%20cognitifs.%20Ils%20influencent%20notre%20comportement%20tous%20les%20jours.%20D\u00e9couvrez%20la%20d\u00e9finition%20d'un%20biais%20cognitif.','Linkedin Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">&lt;\u00a01<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span> Votre cerveau contient environ 100 milliards de neurones et a une vitesse de traitement de 120 m\u00e8tres \/ secondes. C&rsquo;est dingue, non ? Malgr\u00e9 cela, les humains ne sont pas\u00a0infaillibles &#8211; nous sommes, tous les jours, influenc\u00e9s dans notre comportement par des biais cognitifs (nous ne les remarquons m\u00eame pas alors que\u00a0nous sommes sous leur [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":19684,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[374],"tags":[401],"class_list":{"0":"post-12362","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-psychologie-consommateur","8":"tag-definitions-neuromarketing","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu&#039;est-ce qu&#039;un Biais Cognitif ?<\/title>\n<meta name=\"description\" content=\"Il existe plus de 250 biais cognitifs. Ils influencent notre comportement tous les jours. D\u00e9couvrez la d\u00e9finition d&#039;un biais cognitif.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/qu-est-ce-qu-un-biais-cognitif\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu&#039;est-ce qu&#039;un Biais Cognitif ?\" \/>\n<meta property=\"og:description\" content=\"Il existe plus de 250 biais cognitifs. Ils influencent notre comportement tous les jours. 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