{"id":12930,"date":"2017-03-30T17:08:36","date_gmt":"2017-03-30T15:08:36","guid":{"rendered":"https:\/\/convertize.blog\/fr\/?p=12930"},"modified":"2021-08-02T18:33:09","modified_gmt":"2021-08-02T16:33:09","slug":"convertize-experience-client-persuasive","status":"publish","type":"post","link":"https:\/\/www.convertize.com\/fr\/convertize-experience-client-persuasive\/","title":{"rendered":"Glisshop s\u00e9lectionne Convertize pour offrir \u00e0 ses clients une meilleure exp\u00e9rience d\u2019achat en ligne"},"content":{"rendered":"Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span>

Glisshop confie \u00e0 Convertize la mission d\u2019am\u00e9liorer la satisfaction et l\u2019engagement client en cr\u00e9ant une exp\u00e9rience en ligne plus persuasive<\/h3>\n

Londres, le 30 mars 2017 : <\/b>Glisshop s\u00e9lectionne les services de Convertize, soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e en psychologie de persuasion, pour analyser le comportement de ses clients, puis utiliser ces informations pour transformer l\u2019exp\u00e9rience client sur le site de Glisshop et augmenter sa rentabilit\u00e9 globale. Glisshop utilisera la plateforme d\u2019optimisation de Convertize, en plus des services d\u2019optimisation des conversions d\u00e9livr\u00e9s par les consultants de Convertize.<\/a><\/p>\n

Glisshop est une marque renomm\u00e9e \u00e0 travers toute l\u2019Europe, offrant une large gamme d\u2019\u00e9quipements pour sports d\u2019hiver. L\u2019entreprise souhaite am\u00e9liorer l\u2019exp\u00e9rience client de son site web, aussi bien en version mobile, tablette et ordinateur.<\/p>\n

Philippe Aim\u00e9, CEO de Convertize, explique notamment : \u201cGlisshop est l\u2019un des plus grands noms du march\u00e9 des sports d\u2019hiver. Nous sommes enchant\u00e9s \u00e0 l\u2019id\u00e9e de nous associer avec eux afin de leur apporter notre expertise en optimisation des conversions. Nous esp\u00e9rons pouvoir les aider \u00e0 accro\u00eetre leurs taux de conversion et \u00e0 augmenter leurs ventes.\u201d<\/p>\n

La psychologie du consommateur est la clef pour am\u00e9liorer l\u2019exp\u00e9rience client<\/strong><\/p>\n

L\u2019enjeu principal de notre mission sera de rendre le site web de Glisshop plus persuasif – avec une attention particuli\u00e8re port\u00e9e \u00e0 la version mobile, due notamment au nombre toujours croissant d\u2019utilisateurs privil\u00e9giant les appareils mobiles.<\/p>\n

Les experts en optimisation des conversion (CRO) de Convertize vont conduire une analyse pouss\u00e9e du parcours utilisateur afin d\u2019identifier les axes d\u2019am\u00e9liorations prioritaires. Ils pourront ensuite effectuer des suggestions d\u2019am\u00e9liorations concr\u00e8tes bas\u00e9es sur des principes reconnus de psychologie du consommateur.<\/p>\n

Benjamin Ligier, chef de projet CRO ajoute : \u201cNous sommes convaincus que la psychologie du consommateur est le meilleur levier pour am\u00e9liorer l’exp\u00e9rience client. Une fois que nous aurons compris les caract\u00e9ristiques propres aux clients de Glisshop, nous mettrons en oeuvre des techniques prouv\u00e9es de psychologie du consommateur afin d\u2019augmenter l\u2019engagement des visiteurs et de les encourager \u00e0 passer commande, plus rapidement.\u201d<\/p>\n

A propos de Glisshop : <\/strong>Glisshop est une boutique en ligne sp\u00e9cialis\u00e9e en \u00e9quipement de sports d\u2019hiver. Fond\u00e9e en 1997, l\u2019entreprise s\u2019installe d\u2019abord dans une petite boutique marchande puis devient digitale seulement deux ans plus tard. Glisshop propose notamment de l\u2019une des plus larges s\u00e9lections de skis disponibles sur internet ainsi qu\u2019une large gamme de snowboards et tous les articles n\u00e9cessaires aux sports d\u2019hiver.<\/p>\n

Pour plus d\u2019informations, visitez le site de Glisshop<\/a><\/p>\n

A propos de Convertize : <\/strong>Convertize est une entreprise digitale qui propose une plateforme d\u2019optimisation bas\u00e9e sur le neuromarketing<\/a> ainsi que des services d\u2019optimisation des taux de conversion. Convertize aide les entreprises \u00e0 d\u00e9velopper des exp\u00e9riences clients persuasives et \u00e0 augmenter leurs revenus. Convertize est bas\u00e9e \u00e0 Londres et travaille avec des clients situ\u00e9s au Royaume-Uni, en France et plus largement dans le monde entier.<\/p>\n

Pour plus d\u2019informations, visitez le site de Convertize<\/a><\/p>\n

\n
\n Contacts Presse<\/span>\n
\n \n

Laura Turnidge<\/strong><\/p>\n

PR Specialist | Jargon PR<\/strong><\/p>\n <\/div>\n

\n
\n

convertizepr@jargonpr.com<\/a><\/p>\n

+44 0118 9739 370<\/a><\/p>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n

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Temps de lecture : <\/span> 2<\/span> minutes<\/span><\/span> Glisshop confie \u00e0 Convertize la mission d\u2019am\u00e9liorer la satisfaction et l\u2019engagement client en cr\u00e9ant une exp\u00e9rience en ligne plus persuasive Londres, le 30 mars 2017 : Glisshop s\u00e9lectionne les services de Convertize, soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e en psychologie de persuasion, pour analyser le comportement de ses clients, puis utiliser ces informations pour transformer l\u2019exp\u00e9rience client sur le […]<\/p>\n","protected":false},"author":14,"featured_media":12933,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-12930","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-convertize-press","8":"entry"},"yoast_head":"\nGlisshop s\u00e9lectionne Convertize pour offrir \u00e0 ses clients une meilleure exp\u00e9rience d\u2019achat en ligne<\/title>\n<meta name=\"description\" content=\"Glisshop s\u00e9lectionne les services de Convertize, soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e en psychologie de persuasion, pour optimiser son site Glisshop.com\" \/>\n<meta name=\"robots\" content=\"index, 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