{"id":14149,"date":"2021-01-06T09:32:58","date_gmt":"2021-01-06T08:32:58","guid":{"rendered":"https:\/\/convertize.blog\/fr\/?p=14149"},"modified":"2021-08-02T17:51:35","modified_gmt":"2021-08-02T15:51:35","slug":"outils-ab-testing","status":"publish","type":"post","link":"https:\/\/www.convertize.com\/fr\/outils-ab-testing\/","title":{"rendered":"24 Outils AB Testing pour Optimiser vos Conversions en 2021"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"snippet-container\" > \n<h2>Outils AB Testing<\/h2>\n<p>Les outils AB Testing vous permettent de cr\u00e9er des tests AB sur votre site web et sur vos applications mobiles natives iPhone ou Android. Selon les outils de AB Testing, il est possible de cr\u00e9er des tests A\/B, split test URL et multivariate testing \u00e0 partir d&rsquo;une interface utilisateur (WYSIWYG).<\/p>\n <\/div>\n<p>Ce comparatif vous aidera a choisir votre outil parmi <strong>les 24 meilleurs Outils de <a href=\"https:\/\/www.convertize.com\/fr\/ab-testing\/\">AB Testing<\/a> et de Split Testing<\/strong> pr\u00e9sents sur le march\u00e9 en 2021. Ceci incluant les outils disponibles en Fran\u00e7ais tels que AB Tasty, Kameleoon et Convertize, ainsi que les solutions leaders telles que Optimizely et <a href=\"https:\/\/www.convertize.com\/fr\/google-optimize\/\">Google Optimize<\/a>.<\/p>\n<p>Vous avez d\u00e9cid\u00e9 d&rsquo;utiliser le <a href=\" https:\/\/www.convertize.com\/fr\/meilleur-outil-ab-testing\/\"><strong>meilleur outil de AB Testing<\/strong><\/a> pour optimiser les\u00a0<a href=\" https:\/\/www.convertize.com\/fr\/taux-de-conversion\/\">taux de conversion<\/a>\u00a0de votre site Internet, mais vous ne savez pas lequel choisir. Vous pouvez vous demander :<\/p>\n<ul>\n<li>Comment choisir le meilleur outil de AB Testing pour votre site Internet ?<\/li>\n<li>Le succ\u00e8s de mon <strong>programme d&rsquo;<a href=\"https:\/\/www.convertize.com\/fr\/optimisation-taux-conversion\/\">optimisation des conversions<\/a><\/strong> sera-t-il affect\u00e9 par le choix d&rsquo;un <a href=\"https:\/\/www.convertize.com\/fr\/solution-ab-testing\/\">logiciel de AB Testin<\/a>g ?<\/li>\n<\/ul>\n<p>Nous pouvons d\u00e9sormais lister\u00a0<strong>24 solutions de AB Testing<\/strong>\u00a0sur le march\u00e9, sans compter celles qui proposent \u00e9galement une option de AB Testing au sein m\u00eame de leur solution (telles que MailChimp en emailing par exemple).<\/p>\n<div class=\"table-content\" > \n<h2>Les 24 Meilleurs Outils AB Testing en 2021<\/h2>\n<ul>\n<li class=\"p1\"><strong><a href=\"#options-outils-ab-testing\">Les options importantes pour comparer les outils de AB Testing et Split Testing<\/a><\/strong><\/li>\n<li class=\"p1\"><strong><a href=\"#comparaison-outils-ab-testing\">Les 24 Meilleurs Outils de AB Testing et de Split Testing<\/a><\/strong>\n<ol>\n<li class=\"p1\"><strong><a href=\"#convertize-ab-testing\">Convertize<\/a><\/strong><\/li>\n<li class=\"p1\"><strong><a href=\"#optimizely-ab-testing\" target=\"_blank\" rel=\"noopener noreferrer\">Optimizely<\/a><\/strong><\/li>\n<li class=\"p1\"><strong><a href=\"#vwo-ab-testing\">VWO<\/a><\/strong><\/li>\n<li class=\"p1\"><strong><a href=\"#ab-tasty\">AB Tasty<\/a><\/strong><\/li>\n<li class=\"p1\"><strong><a href=\"#google-optimize\">Google Optimize<\/a><\/strong><\/li>\n<li class=\"p1\"><strong><a href=\"#kameleoon-ab-testing\">Kameleoon<\/a><\/strong><\/li>\n<li class=\"p1\"><strong><a href=\"#convert-ab-testing\">Convert<\/a><\/strong><\/li>\n<li class=\"p1\"><strong><a href=\"#omniconvert\">Omniconvert<\/a><\/strong><\/li>\n<li class=\"p1\"><strong><a href=\"#adobe-target\">Adobe Target<\/a><\/strong><\/li>\n<li class=\"p1\"><strong><a href=\"#freshmarketer-ab-testing\">Freshmarketer<\/a><\/strong><\/li>\n<li><strong><a href=\"#accenture\">Accenture Testing Platform<\/a><\/strong><\/li>\n<li><strong><a href=\"#optimost\">OpenText Optimost<\/a><\/strong><\/li>\n<li><strong><a href=\"#clickthroo\">ClickThroo<\/a><\/strong><\/li>\n<li><strong><a href=\"#conductrics\">Conductrics<\/a><\/strong><\/li>\n<li><strong><a href=\"#bound\">Bound<\/a><\/strong><\/li>\n<li><strong><a href=\"#hiconversion\">HiConversion<\/a><\/strong><\/li>\n<li><strong><a href=\"#oraclemaxymiser\">Oracle Maxymiser<\/a><\/strong><\/li>\n<li><strong><a href=\"#monetate\">Monetate<\/a><\/strong><\/li>\n<li><strong><a href=\"#sitegainer\">SiteGainer<\/a><\/strong><\/li>\n<li><strong><a href=\"#sitespect\">SiteSpect<\/a><\/strong><\/li>\n<li><strong><a href=\"#sitetuners\">SiteTuners<\/a><\/strong><\/li>\n<li><strong><a href=\"#unbounce\">Unbounce<\/a><\/strong><\/li>\n<li><strong><a href=\"#webtrends\">Webtrends<\/a><\/strong><\/li>\n<li><strong><a href=\"#zohopagesense\">Zoho Pagesense<\/a><\/strong><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#comparatif-ab-testing\"><strong>Tableau comparatif des Outils de AB Testing et de Split Testing<\/strong><\/a><\/li>\n<\/ul>\n <\/div>\nIl y a 6 ans, le march\u00e9 \u00e9tait partag\u00e9 entre 2 leaders : <strong>Optimizely et VWO. Puis AB Tasty<\/strong> est arriv\u00e9. En 2017, Google a aussi relanc\u00e9 son AB Testing tool avec <strong>Google Optimize<\/strong>. En 2021, nous pouvons lister pas moins de 24 solutions dans <strong>ce comparatif des Outils de AB Testing et Split Testing.<\/strong><\/p>\n<p>Pour \u00e9largir leurs parts de march\u00e9, certains \u00e9diteurs &#8211; tels que AB Tasty ou VWO &#8211; veulent se positionner en tant que <strong>plateforme d&rsquo;AB Testing &#8211;\u00a0<\/strong>c&rsquo;est \u00e0 dire au del\u00e0 du AB Testing tool &#8211; en proposant des outils d&rsquo;Analytics (heatmaps, mini-questionnaires, sessions recording). D&rsquo;autres &#8211; tels que <strong>Convertize<\/strong> &#8211; souhaitent simplifier le AB Testing en se focalisant sur les fonctionnalit\u00e9s qui apportent des r\u00e9sultats tangibles aux Marketers.<\/p>\n<p>Ce comparatif porte uniquement sur les <strong>Outils de A\/B Testing et de Split Testing.<\/strong> Les autres fonctionnalit\u00e9s (heatmap par exemple) feront l&rsquo;objet d&rsquo;un autre comparatif.<\/p>\n<p>Note : Les fonctionnalit\u00e9s de <a href=\" https:\/\/www.convertize.com\/fr\/multivariate-testing\/\">Test Multivari\u00e9s<\/a> sont \u00e9galement prises en compte.<\/p>\n<h2>[sta_anchor id=\u00a0\u00bboptions-outils-ab-testing\u00a0\u00bb]Les options importantes pour les outils de AB Testing[\/sta_anchor]<\/h2>\n<p>Les premiers \u00e9l\u00e9ments de comparaison portent sur <strong>le\u00a0prix<\/strong> (frais de setup et abonnement mensuel) et <strong>la technologie<\/strong> (script c\u00f4t\u00e9 client ou script c\u00f4t\u00e9 serveur)<\/p>\n<p>Le tableau compare ensuite\u00a0<strong>6 options AB Testing regroup\u00e9es en 2 cat\u00e9gories :\u00a0<\/strong><\/p>\n<h3><strong>Les options\u00a0AB Testing \u00ab\u00a0Must-have\u00a0\u00bb<\/strong><\/h3>\n<p><strong>\u00a0<\/strong>Ce sont les fonctionnalit\u00e9s indispensables pour r\u00e9aliser des AB tests sur un site Internet :<\/p>\n<ul>\n<li><a href=\" https:\/\/www.convertize.com\/fr\/meilleur-outil-ab-testing\/\"><strong>A\/B\/n Testing<\/strong><\/a><\/li>\n<li><strong>Split Testing<\/strong><\/li>\n<li><strong>Editeur de page<\/strong><\/li>\n<\/ul>\n<h3><strong>Les options AB Testing \u00ab\u00a0Luxe\u00a0\u00bb ou \u00ab\u00a0Enterprise\u00a0\u00bb<\/strong><\/h3>\n<p>Ce sont les options qui apportent du confort dans la gestion des AB tests (Luxe) ou uniquement \u00e0 destination des sites Internet \u00e0 fort trafic (Entreprise) :<\/p>\n<ul>\n<li><strong>Mode automatis\u00e9 \/ <a href=\"https:\/\/www.convertize.com\/fr\/solution-ab-testing\/multi-armed-bandit\/\">Multi-Armed Bandit<\/a><\/strong> &#8211; Luxe<\/li>\n<li><strong>Librairie de tactiques<\/strong>\u00a0&#8211; Luxe<\/li>\n<li><a href=\" https:\/\/www.convertize.com\/fr\/multivariate-testing\/\"><strong>Multivariate Testing<\/strong><\/a> (MVT) &#8211; Entreprise<\/li>\n<\/ul>\n<p>En plus de cela, les crit\u00e8res d\u00e9pendant de votre entreprise doivent \u00eatre pris en compte tels que votre niveau de maturit\u00e9, vos pr\u00e9c\u00e9dents exp\u00e9riences avec d&rsquo;autres logiciels, votre expertise et vos ressources techniques, votre budget, votre team, etc.<\/p>\n<h3>[sta_anchor id=\u00a0\u00bbcomparaison-outils-ab-testing\u00a0\u00bb]Les 24 Meilleurs Outils de AB Testing et de Split Testing[\/sta_anchor]<\/h3>\n<p>Voici des informations compl\u00e9mentaires concernant les meilleurs outils de AB Testing et de Split Testing\u00a0\u00e0 destination des <a href=\"https:\/\/www.convertize.com\/fr\/agences-ab-testing\/\">Agences AB Testing<\/a> et Agences d&rsquo;optimisation des taux de conversion, sites de e-commerce, ainsi que Saas et sites de Lead generation :<\/p>\n<h2>[sta_anchor id=\u00a0\u00bbconvertize-ab-testing\u00a0\u00bb]1. Convertize[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/convertize-ab-testing-outil.jpg\" alt=\"outil ab testing convertize \" width=\"1594\" height=\"758\" class=\"alignnone size-full wp-image-20337\" \/><\/p>\n<p><a href=\"https:\/\/www.convertize.com\/fr\/\"><strong>Convertize<\/strong><\/a> (Royaume-Uni) est la solution de AB Testing et de Split Testing \u00e0 destination des <strong>agences d&rsquo;optimisation des conversions<\/strong>\u00a0et des <strong>moyennes entreprises<\/strong>. La solution est <strong>disponible en Fran\u00e7ais<\/strong> et permet \u00e0 tout Marketer de tester ses id\u00e9es sans avoir besoin de webmaster. Les actions complexes sont automatis\u00e9es (r\u00e9partition du trafic, dur\u00e9e du test). Le support \u00ab\u00a0expert\u00a0\u00bb est disponible par Chat, directement dans l&rsquo;application.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l&rsquo;outil A\/B Testing de Convertize :<br \/>\n<\/strong>\n<table id=\"tablepress-14\" class=\"tablepress tablepress-id-14 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Convertize\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/convertize_logo_color.svg?2\" alt=\"Convertize\" style=\"height: 18px;\"><a href=\"https:\/\/www.convertize.com\/\" target=\"_blank\">Convertize<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">A partir de $49\/mois<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client, avec Lightning mode<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Oui : <a href=\"https:\/\/www.convertize.com\/fr\/solution-ab-testing\/multi-armed-bandit\/\">Mode Autopilot<\/a><\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">SmartEditor<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Oui : Tactiques de Neuromarketing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-14 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bboptimizely-ab-testing\u00a0\u00bb]2. Optimizely[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/optimizely-ab-testing.jpg\" alt=\"outil ab testing optimisely\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20338\" \/><\/p>\n<p><a href=\"https:\/\/www.optimizely.com\"><strong>Optimizely<\/strong><\/a> (Etats-Unis) est une solution <strong>Entreprise<\/strong> qui propose de l&rsquo;AB Testing, du Split Testing, des MVT (Multivariate testing) et des options de personnalisation. C&rsquo;est la plateforme la plus ancienne et la plus connue. C&rsquo;est \u00e9galement l&rsquo;une des plus ch\u00e8re \u00e0 plus de 1400$ par mois. Optimizely a enti\u00e8rement chang\u00e9 sa politique de pricing entre 2015 et 2017 pour finalement cibler uniquement les clients Entreprise.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l&rsquo;outil A\/B Testing de Optimizely :<\/strong><br \/>\n\n<table id=\"tablepress-15\" class=\"tablepress tablepress-id-15 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Optimizely\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/optimizely.png\" alt=\"Optimizely\" style=\"height: 18px;\"><a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\">Optimizely<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">Suprieur \u00e0 1000\u20ac par mois<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages\t<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client ou c\u00f4t\u00e9 Serveur<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Algorithme classique de Multi-armed bandit<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Editeur WYSIWYG<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Oui : Optiverse<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-15 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbvwo-ab-testing\u00a0\u00bb]3. VWO[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/vwo-ab-testing-outil.jpg\" alt=\"outil ab testing vwo\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20339\" \/><\/p>\n<p><a href=\"https:\/\/vwo.com\/\"><strong>VWO<\/strong><\/a> ou <strong>Visual Website Optimizer<\/strong> (Inde) est une autre solution de AB Testing et de Split Testing tr\u00e8s populaire. Le plan Enterprise co\u00fbte 999$\/mois (pay\u00e9 annuellement), les petits plans d\u00e9marrent \u00e0 49$ par mois (pay\u00e9 annuellement) pour 10 000 visiteurs. VWO propose une option de Multivariate testing ainsi que des outils d&rsquo;analytics tels que des heatmaps par exemple.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l&rsquo;outil A\/B Testing de VWO :<\/strong><br \/>\n\n<table id=\"tablepress-16\" class=\"tablepress tablepress-id-16 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"VWO\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/visual-website-optimizer.png\" alt=\"VWO\" style=\"height: 18px;\"><a href=\"https:\/\/vwo.com\/\" target=\"_blank\">VWO<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">$199\/mois<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages\t<\/td><td class=\"column-2\">Script c\u00f4t\u00e9\u008e Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Editeur WYSIWYG<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Oui : IdeaFactory<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-16 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbab-tasty\u00a0\u00bb]4. AB Tasty[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/ab-tasty-outil.jpg\" alt=\"\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20340\" \/><\/p>\n<p><a href=\"https:\/\/www.abtasty.com\/\"><strong>AB Tasty<\/strong><\/a> (France) est une solution de AB Testing et de Split Testing tr\u00e8s connue en France. C&rsquo;est un outil qui permet de tester le r\u00e9-engagement des visiteurs et qui est fait pour les marketers. Les prix ne sont plus affich\u00e9s sur le site, ce qui indique un changement de politique vers les clients <strong>Entreprise<\/strong>.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l&rsquo;outil A\/B Testing de AB Tasty :<\/strong><br \/>\n\n<table id=\"tablepress-17\" class=\"tablepress tablepress-id-17 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"AB Tasty\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/ab-tasty.png\" alt=\"AB Tasty\" style=\"height: 14px;\"><a href=\"https:\/\/www.abtasty.com\/\" target=\"_blank\">AB Tasty<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">min. 1000\u20ac de Setup + min. 200\u20ac par mois<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages\t<\/td><td class=\"column-2\">Serveur c\u00f4t\u00e9\u008e Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Algorithme classique de Multi-armed bandit<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Editeur WYSIWYG<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-17 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbgoogle-optimize\u00a0\u00bb]5. Google Optimize[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/optimise-360-outil.jpg\" alt=\"outil ab testing google\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20341\" \/><\/p>\n<p><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\"><strong>Google Optimize<\/strong><\/a> (Etats-Unis) est la solution de AB\u00a0testing de Google. L&rsquo;outil se connecte \u00e0 Google Analytics (qui est obligatoire pour utiliser Google Optimize). <strong>Google Optimize est gratuit<\/strong> alors que <strong>Google Optimise 360<\/strong> est la version payante \u00e0 destination des grands comptes. L&rsquo;outil permet de tester jusqu&rsquo;\u00e0 10 variations d&rsquo;une page. Lorsqu&rsquo;un AB test est lanc\u00e9, il n&rsquo;est pas possible de le modifier. L&rsquo;ergonomie et les limitations rendent l&rsquo;utilisation compliqu\u00e9 mais cela reste une option tr\u00e8s robuste et surtout gratuite.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l&rsquo;outil A\/B Testing de Google Optimize :<\/strong><br \/>\n\n<table id=\"tablepress-18\" class=\"tablepress tablepress-id-18 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Google Optimize 360\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/google-analytics.png\" alt=\"Google Optimize 360\" style=\"height: 16px;\"><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" target=\"_blank\">Google Optimize<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">Cach\u00e9<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages\t<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing (MVT)<\/td><td class=\"column-2\">Oui, en beta<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Editeur WYSIWYG<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-18 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbkameleoon-ab-testing\u00a0\u00bb]6. Kameleoon[\/sta_anchor]<\/h2>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/kameleeon-outil-ab-testing.jpg\" alt=\"outil ab testing kameleeon\" width=\"1280\" height=\"685\" class=\"alignnone size-full wp-image-20320\" \/><\/h3>\n<p><a href=\"https:\/\/kameleoon.com\/en\"><strong>Kameleoon<\/strong><\/a> (France) est un autre outil de AB Testing et de Split Testing bas\u00e9e en France.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l&rsquo;outil A\/B Testing de Kameleoon :<\/strong><br \/>\n\n<table id=\"tablepress-20\" class=\"tablepress tablepress-id-20 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Kameleoon\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/kameleoon.png\" alt=\"Kameleoon\" style=\"height: 27px;\"><a href=\"https:\/\/www.kameleoon.com\/en\/\" target=\"_blank\">Kameleoon<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">Cach\u00e9<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages\t<\/td><td class=\"column-2\">Script c\u00f4t\u00e9\u008e Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Algorithme classique de Multi-armed bandit<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Editeur WYSIWYG<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-20 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbconvert-ab-testing\u00a0\u00bb]7. Convert[\/sta_anchor]<\/h2>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/convert-outil.jpg\" alt=\"outil ab testing convert\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20343\" \/><\/h3>\n<p><a href=\"https:\/\/www.convert.com\/\"><strong>Convert<\/strong><\/a> (Etats-Unis) est l&rsquo;une des solutions de AB Testing recommand\u00e9es par Peep Laja de <a href=\"https:\/\/cxl.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ConversionXL<\/a>. Convert veut se positionner comme l&rsquo;<strong>alternative \u00e0 Optimizely. <\/strong>La politique de prix est maintenant orient\u00e9e Entreprise : le premier plan co\u00fbte 449$ par mois (pay\u00e9 annuellement) pour 800 000 visiteurs test\u00e9s.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l&rsquo;outil A\/B Testing de Convert :<\/strong><br \/>\n\n<table id=\"tablepress-21\" class=\"tablepress tablepress-id-21 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Convert\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/convert.png\" alt=\"Convert\" style=\"height: 17px;\"><a href=\"https:\/\/www.convert.com\/\" target=\"_blank\">Convert<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">$599\/mois<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages\t<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Editeur WYSIWYG<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-21 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbomniconvert\u00a0\u00bb]8. Omniconvert[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/omniconvert-ab-testing.jpg\" alt=\"outil ab testing omniconvert\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20344\" \/><\/p>\n<p><a href=\"https:\/\/www.omniconvert.com\/\"><strong>Omniconvert<\/strong><\/a> (Roumanie) cible les petites et moyennes entreprises. Cet outil de AB Testing et de Split Testin propose \u00e9galement des options de personnalisation.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l&rsquo;outil A\/B Testing de Omniconvert :<\/strong><br \/>\n\n<table id=\"tablepress-22\" class=\"tablepress tablepress-id-22 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Omniconvert\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2018\/08\/omniconvert_logo.png\" alt=\"Omniconvert\" style=\"height: 18px;\"><a href=\"https:\/\/www.omniconvert.com\/\" target=\"_blank\">Omniconvert<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">$324\/mois<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages\t<\/td><td class=\"column-2\">Script c\u00f4t\u00e9\u008e Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Editeur WYSIWYG<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-22 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbadobe-target\u00a0\u00bb]9. Adobe Target[\/sta_anchor]<\/h2>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/adobe-target-outil.jpg\" alt=\"outil ab testing adobe\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20345\" \/><\/h3>\n<p><a href=\"https:\/\/business.adobe.com\/products\/target\/adobe-target.html\"><strong>Adobe Target<\/strong><\/a> (Etats-Unis) est la solution de AB Testing et de Split Testing de <strong>Adobe<\/strong>. C&rsquo;est une solution Entreprise utilis\u00e9e par exemple par <strong>HSBC<\/strong>. Le co\u00fbt d&rsquo;utilisation d\u00e9passe ais\u00e9ment les 10 000\u20ac\/mois.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l&rsquo;outil A\/B Testing de Adobe Target :<\/strong><br \/>\n\n<table id=\"tablepress-23\" class=\"tablepress tablepress-id-23 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Adobe Target\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/adobe-logo.png\" alt=\"Adobe Target\" style=\"height: 20px;\"><a href=\"https:\/\/www.adobe.com\/uk\/marketing-cloud\/target.html\" target=\"_blank\">Adobe Target<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">Setup + min $1000 par mois<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages\t<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Serveur<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Algorithme classique de Multi-armed bandit<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Editeur WYSIWYG<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-23 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbfreshmarketer-ab-testing\u00a0\u00bb]10. FreshMarketer[\/sta_anchor]<\/h2>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/freshworks-outil-ab-testing.jpg\" alt=\"outil ab testing freshmarketer\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20346\" \/><\/h3>\n<p><a href=\"https:\/\/www.freshworks.com\/marketing-automation\/\"><strong>FreshMarketer<\/strong><\/a> (Zarget)\u00a0(Inde &amp; Etats-Unis) <a href=\"https:\/\/www.freshworks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Freshworks<\/a> a rachet\u00e9 l&rsquo;outil de AB Testing\u00a0<strong>Zarget<\/strong> en 2017 pour le rebaptiser Freshmarketer. L&rsquo;outil fonctionne \u00e0 partir d&rsquo;une extension Chrome et d\u00e9marre \u00e0 99$\/mois pour 50 000 visiteurs.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l&rsquo;outil A\/B Testing de FreshMarketer :<br \/>\n<\/strong>\n<table id=\"tablepress-24\" class=\"tablepress tablepress-id-24 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"FreshMarketer (Zarget)\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2018\/08\/freshmarketer-logo.png\" alt=\"FreshMarketer (Zarget)\" style=\"height: 18px;\"><a href=\"https:\/\/www.freshworks.com\/marketing-automation\/conversion-rate-optimization\/\" target=\"_blank\">FreshMarketer (Zarget)<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">$49\/mois<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages\t<\/td><td class=\"column-2\">Script c\u00f4t\u00e9\u008e Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-24 from cache -->\n<p>Les outils de AB Testing suivants sont class\u00e9s par ordre alphab\u00e9tique. Certains sont de type Entreprise, d&rsquo;autres sont des outils de Landing Page ou des Analytics.<\/p>\n<h2>[sta_anchor id=\u00a0\u00bbaccenture\u00a0\u00bb]11. Accenture Testing Platform[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/accenture-ab-testing-outil.jpg\" alt=\"outil ab testing accenture\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20347\" \/><\/p>\n<p class=\"p1\">L\u2019outil A\/B test d\u2019Accenture, lanc\u00e9 en 2016, fait partie d\u2019une suite marketing compl\u00e8te. Pour cette raison, c\u2019est l\u2019option la plus ch\u00e8re de notre liste. L\u2019installation et la configuration \u00e0 elles seules co\u00fbtent plus de 25 000 $. Cependant, le service fourniest complet et va bien au-del\u00e0 du test de page. Pour ceux qui souhaitent d\u00e9penser de l\u2019argent, Accenture fournit des tests d\u2019intelligence artificielle, de s\u00e9curit\u00e9 et de performances.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l\u2019outil A\/B Testing de Accenture :<br \/>\n<\/strong><span><\/span><\/p>\n\n<table id=\"tablepress-31\" class=\"tablepress tablepress-id-31 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Accenture Testing Platform\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/accenture.png\" alt=\"Accenture Testing Platform\" style=\"height: 27px;\"><a href=\"https:\/\/www.accenture.com\/gb-en\/service-application-testing-overview\" target=\"_blank\">Accenture Testing Platform<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">Plus de $25,000<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-31 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bboptimost\u00a0\u00bb]12. OpenText Optimost[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/opentext-optimost-outil.jpg\" alt=\"outil ab testing optimost\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20362\" \/><\/p>\n<p class=\"p1\">OpenText OptiMost est une plate-forme polyvalente qui inclut la gestion de l\u2019exp\u00e9rience client et le marketing. Cependant, elle est certainement plus appropri\u00e9e pour les grandes entreprises que les petites ou moyennes entreprises, avec un co\u00fbt mensuel g\u00e9n\u00e9ralement sup\u00e9rieur \u00e0 quatre chiffres.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l\u2019outil A\/B Testing d&rsquo;Opentext :<\/strong><\/p>\n\n<table id=\"tablepress-32\" class=\"tablepress tablepress-id-32 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"OpenText Optimost\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/OpenText-logo.png\" alt=\"OpenText Optimost\" style=\"height: 10px;\"><a href=\"https:\/\/www.opentext.com\/\" target=\"_blank\">OpenText Optimost<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">Cach\u00e9<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-32 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbclickthroo\u00a0\u00bb]13. ClickThroo[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/clickthroo-outil-ab-testing.jpg\" alt=\"outil ab testing clickthroo\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20349\" \/><\/p>\n<p class=\"p1\">ClickThroo est une solution de \u201clanding page\u201d. Cela signifie qu\u2019elle comprend un outil pour cr\u00e9er et tester des landing pages, des mod\u00e8les de page pr\u00e9d\u00e9finis et un certain nombre d\u2019analyses avanc\u00e9es sur la page. Le logiciel est livr\u00e9 avec des services d\u2019experts-conseils, c\u2019est donc un package pour les entreprises.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l\u2019outil A\/B testing Clickthroo :<\/strong><\/p>\n\n<table id=\"tablepress-33\" class=\"tablepress tablepress-id-33 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"ClickThroo\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/clickthroo.png\" alt=\"ClickThroo\" style=\"height: 18px;\"><a href=\"http:\/\/www.clickthroo.com\/\" target=\"_blank\">ClickThroo<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">$93\/mois<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-33 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbconductrics\u00a0\u00bb]14. Conductrics[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/conductrics-ab-testing.jpg\" alt=\"outil ab testing conductrics\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20350\" \/><\/p>\n<p class=\"p1\">Conductrics est construit autour du concept de \u00ab versions \u00bb. La plate-forme offre \u00e0 lafois la personnalisation et les tests A\/B, vous donnant un contr\u00f4le total sur qui voit quoi sur votre site Web. Il existe un g\u00e9n\u00e9rateur de pages convivial pour les sp\u00e9cialistes du marketing qui n\u2019ont pas d\u2019exp\u00e9rience en codage (\u00ab Conductrics Express \u00bb) et il existe \u00e9galement une solution API pour les d\u00e9veloppeurs.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l\u2019outil A\/B Testing Conductrics :<\/strong><\/p>\n\n<table id=\"tablepress-34\" class=\"tablepress tablepress-id-34 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Conductrics\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/conductrics.png\" alt=\"Conductrics\" style=\"height: 16px;\"><a href=\"https:\/\/conductrics.com\/\" target=\"_blank\">Conductrics<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">cach\u00e9<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-34 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbbound\u00a0\u00bb]15. Bound[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/bound-ab-testing.jpg\" alt=\"outil ab testing bound\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20351\" \/><\/p>\n<p class=\"p1\">Bound 360 est une plate-forme conviviale de milieu de gamme. Pour le prix, il est d\u00e9cevant que la plateforme ne propose pas de tests multivari\u00e9s.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l\u2019outil A\/B Testing Bound :<\/strong><\/p>\n\n<table id=\"tablepress-35\" class=\"tablepress tablepress-id-35 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Bound\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2018\/12\/bound-logo.svg\" alt=\"Bound\" style=\"height: 22px;\"><a href=\"https:\/\/www.bound360.com\/\" target=\"_blank\">Bound<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">cach\u00e9<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-35 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbhiconversion\u00a0\u00bb]16. HiConversion[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/hiconversion-outil.jpg\" alt=\"outil ab testing hiconversion\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20352\" \/><\/p>\n<p class=\"p1\">HiConversion est bas\u00e9e sur une \u00ab communaut\u00e9 d\u2019optimisation mobile \u00bb. Le principe est que chaque membre de la communaut\u00e9 partage les informations de ses tests pour aider \u00e0 cr\u00e9er des mod\u00e8les d\u2019optimisation partag\u00e9s. Ceci est compl\u00e9t\u00e9 par des capacit\u00e9s MVT compl\u00e8tes et une optimisation des donn\u00e9es en direct. Les prix ne sont disponibles que sur demande, mais cela est connu pour \u00eatre une option co\u00fbteuse.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l\u2019outil A\/B Testing HiConversion :<\/strong><\/p>\n\n<table id=\"tablepress-36\" class=\"tablepress tablepress-id-36 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"HiConversion\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/hiconversion.png\" alt=\"HiConversion\" style=\"height: 18px;\"><a href=\"https:\/\/www.hiconversion.com\/\" target=\"_blank\">HiConversion<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">cach\u00e9<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Oui \"Ensemble Testing\"<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-36 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bboraclemaxymiser\u00a0\u00bb]17. Oracle Maxymiser[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/oracle-ab-testing-outil.jpg\" alt=\"outil ab testing oracle\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20353\" \/><\/p>\n<p class=\"p1\">Maxymiser est une autre option d\u2019entreprise dot\u00e9e de puissantes capacit\u00e9s de test. Lorsque d\u2019autres outils cr\u00e9ent un package comprenant des services de conseil, Oracle Maxymiser est un outil en libre-service. Pour utiliser pleinement les API et les fonctionnalit\u00e9s de suivi, vous aurez besoin d\u2019une expertise technique. Il s\u2019agit d\u2019une solution con\u00e7ue pour les d\u00e9partements marketing ax\u00e9s sur les donn\u00e9es avec un support informatique interne.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l\u2019outil A\/B Testing Oracle :<\/strong><\/p>\n\n<table id=\"tablepress-37\" class=\"tablepress tablepress-id-37 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Oracle Maxymiser\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/maxymiser.png\" alt=\"Oracle Maxymiser\" style=\"height: 14px;\"><a href=\"https:\/\/www.oracle.com\/marketingcloud\/products\/testing-and-optimization\/index.html\" target=\"_blank\">Oracle Maxymiser<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">cach\u00e9<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-37 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbmonetate\u00a0\u00bb]18. Monetate[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/monetate-outil-ab-testing.jpg\" alt=\"outil ab testing monetate\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20354\" \/><\/p>\n<p class=\"p1\">Monetate s\u2019associe au groupe de logiciels de personnalisation Kibo pour fournir un nouveau service hybride. La plateforme est bas\u00e9e sur le principe d\u2019optimisation de l\u2019exp\u00e9rience client et implique des tests, une personnalisation et une segmentation.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l\u2019outil A\/B Testing Monetate :<\/strong><\/p>\n\n<table id=\"tablepress-38\" class=\"tablepress tablepress-id-38 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Monetate\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/monetate.png\" alt=\"Monetate\" style=\"height: 14px;\"><a href=\"https:\/\/www.monetate.com\/\" target=\"_blank\">Monetate<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">cach\u00e9<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-38 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbsitegainer\u00a0\u00bb]19. SiteGainer[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/sitegainer-outil-ab-testing.jpg\" alt=\"outil ab testing sitegainer\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20355\" \/><\/p>\n<p class=\"p1\">SiteGainer est une plate-forme de test A\/B traditionnelle qui comprend des outils telsque des cartes thermiques, des fen\u00eatres contextuelles, des enqu\u00eates et des analyses sur la page. Une grande \u00e9quipe d\u2019experts CRO exp\u00e9riment\u00e9s est mobilis\u00e9e pour vous permettre de ma\u00eetriser cette gamme impressionnante de fonctionnalit\u00e9s<\/p>\n<p><strong>Fonctionnalit\u00e9s de l\u2019outil A\/B Testing SiteGainer :<\/strong><\/p>\n\n<table id=\"tablepress-39\" class=\"tablepress tablepress-id-39 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"SiteGainer\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2018\/08\/sitegainer-logo.svg\" alt=\"SiteGainer\" style=\"height: 16px;\"><a href=\"https:\/\/sitegainer.com\/\" target=\"_blank\">SiteGainer<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">cach\u00e9<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Oui (nouveau)<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-39 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbsitespect\u00a0\u00bb]20. SiteSpect[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/sitespect-ab-testing.jpg\" alt=\"outil ab testing sitespect\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20356\" \/><\/p>\n<p class=\"p1\">SiteSpect est une solution riche en fonctionnalit\u00e9s con\u00e7ue pour les sites Web volumineux. Chacun des packages comprend une analyse du retour sur investissement par un expert SiteSpect et une formation pour votre \u00e9quipe marketing. SiteSpect se d\u00e9crit comme la \u00ab plate-forme d\u2019optimisation la plus rapide \u00bb, ce qui est important pour les sites Web qui se concentrent sur les graphiques et les exp\u00e9riences utilisateur \u00e0 fort impact.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l\u2019outil A\/B Testing SiteSpect :<\/strong><\/p>\n\n<table id=\"tablepress-40\" class=\"tablepress tablepress-id-40 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"SiteSpect\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/sitespect.png\" alt=\"SiteSpect\" style=\"height: 14px;\"><a href=\"https:\/\/www.sitespect.com\/\" target=\"_blank\">SiteSpect<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">cach\u00e9<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client ou Serveur<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Oui (nouveau)<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-40 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbsitetuners\u00a0\u00bb]21. SiteTuners[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/sitetuners-ab-testing.jpg\" alt=\"outil ab testing sitetuners\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20357\" \/><\/p>\n<p class=\"p1\">SiteTuners est une agence CRO ax\u00e9e sur les partenariats et le conseil. L\u2019outil qu\u2019ils proposent est factur\u00e9 en fonction du nombre de tests que vous ex\u00e9cutez. Bien que lesoutien fourni soit g\u00e9n\u00e9reux, ce n\u2019est pas une option particuli\u00e8rement flexible. Il conviendrait \u00e0 une entreprise de taille moyenne qui n\u2019a pas son propre d\u00e9partement CRO.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l\u2019outil A\/B Testing SiteTuners :<\/strong><\/p>\n\n<table id=\"tablepress-41\" class=\"tablepress tablepress-id-41 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"SiteTuners\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/sitetuners.png\" alt=\"SiteTuners\" style=\"height: 14px;\"><a href=\"https:\/\/sitetuners.com\/\" target=\"_blank\">SiteTuners<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">Par Test<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 Client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-41 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbunbounce\u00a0\u00bb]22. Unbounce[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/unbounce-outil-ab-testing.jpg\" alt=\"outil ab testing unbounce\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20358\" \/><\/p>\n<p class=\"p1\">Comme Clickthroo, Unbounce est une solution de page de destination\u201clanding page\u201d. C\u2019est l\u2019un des outils les plus connus pour cr\u00e9er et optimiser des pages de vente, et comprend une gamme de plugins pour les popups. Contrairement \u00e0 de nombreux autres outils de notre liste, Unbounce offre une solution abordable pour les petites entreprises et les multinationales.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l\u2019outil A\/B Testing Unbounce :<\/strong><\/p>\n\n<table id=\"tablepress-42\" class=\"tablepress tablepress-id-42 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Unbounce\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/unbounce.png\" alt=\"Unbounce\" style=\"height: 18px;\"><a href=\"https:\/\/unbounce.com\/\" target=\"_blank\">Unbounce<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">$79\/mois<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 serveur<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Page Builder<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-42 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbwebtrends\u00a0\u00bb]23. Webtrends[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/optimize-outil-ab-testing.jpg\" alt=\"outil ab testing webtrends\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20359\" \/><\/p>\n<p class=\"p1\">Webtrends Optimize prend en charge les tests A\/B\/n et multivari\u00e9s sur chacun de vos canaux marketing. La plate-forme peut \u00eatre utilis\u00e9e dans le cadre d\u2019un progiciel libre-service ou \u00ab g\u00e9r\u00e9 \u00bb, ou en tant qu\u2019hybride des deux, afin que vous puissiez choisir exactement le soutien dont votre \u00e9quipe a besoin. La plate-forme comprend une gamme de fonctionnalit\u00e9s suppl\u00e9mentaires qui sont utiles pour une strat\u00e9gie multicanal, telles que les popups de capture d\u2019e-mails, l\u2019automatisation de re-marketing, les fonctionnalit\u00e9s Social Proof et l\u2019optimisation de formulaire.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l\u2019outil A\/B Testing Webtrends :<\/strong><\/p>\n\n<table id=\"tablepress-43\" class=\"tablepress tablepress-id-43 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Webtrends\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/webtrends-optimize.png\" alt=\"Webtrends\" style=\"height: 18px;\"><a href=\"https:\/\/www.webtrends.com\/\" target=\"_blank\">Webtrends<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">cach\u00e9<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 client ou serveur<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Page Builder<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-43 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbzohopagesense\u00a0\u00bb]24. Zoho Pagesense[\/sta_anchor]<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/01\/pagesense-outil-ab-testing.jpg\" alt=\"outil ab testing zoho\" width=\"1594\" height=\"756\" class=\"alignnone size-full wp-image-20360\" \/>L\u2019outil Zoho est un moyen abordable et convivial d\u2019effectuer des analyses de site Web. Il prend en charge toutes les principales int\u00e9grations et offre un large \u00e9ventail de fonctionnalit\u00e9s. Bien que la plate-forme ne prenne pas en charge les tests multivari\u00e9s, c\u2019est une option fantastique pour les petites et moyennes entreprises qui n\u2019ont pas le trafic requis pour ce type de tests.<\/p>\n<p><strong>Fonctionnalit\u00e9s de l\u2019outil A\/B Testing Zoho :<\/strong><\/p>\n\n<table id=\"tablepress-44\" class=\"tablepress tablepress-id-44 table-text-left first-row-header normal-table-mobile two-col\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" title=\"Zoho Pagesense\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2018\/08\/pagesense-logo.png\" alt=\"Zoho Pagesense\" style=\"height:28px;\"><a href=\"https:\/\/www.zoho.com\/pagesense\/\" target=\"_blank\">Zoho Pagesense<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Setup &amp; Abonnement<\/td><td class=\"column-2\">$18-435\/mois<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Mode de chargement des pages<\/td><td class=\"column-2\">Script c\u00f4t\u00e9 client<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">A\/B\/n Testing &amp; Split Testing<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Multivariate Testing  (MVT)<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Mode automatis\u00e9 ou Multi-armed bandit<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Editeur de pages<\/td><td class=\"column-2\">Oui<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Librairie de Tactiques et Id\u00e9es de AB Tests<\/td><td class=\"column-2\">Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-44 from cache -->\n<h2>[sta_anchor id=\u00a0\u00bbcomparatif-ab-testing\u00a0\u00bb]Tableau comparatif des Outils de AB Testing et de Split Testing[\/sta_anchor]<\/h2>\n\n<table id=\"tablepress-1\" class=\"tablepress tablepress-id-1\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">PLATEFORME<\/th><th class=\"column-2\">ABONNEMENT<\/th><th class=\"column-3\">CHARGEMENT DES PAGES<\/th><th class=\"column-4\">A\/B\/n TESTING &amp; SPLIT TESTING<\/th><th class=\"column-5\">MULTI-VARIATE TESTING (MVT)<\/th><th class=\"column-6\">MODE AUTOMATISE<\/th><th class=\"column-7\">EDITEUR DE PAGE<\/th><th class=\"column-8\">LIBRAIRIE DE TACTIQUES<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Convertize\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/convertize_logo_color.svg?2\" alt=\"Convertize\" style=\"height: 18px;\"><a href=\"https:\/\/www.convertize.io\/\" target=\"_blank\">Convertize<\/a><\/td><td class=\"column-2\">$49\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client, avec Lightning mode<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-check\">&nbsp;<\/i><br \/>\nAutopilot avec Algorithme Hybride<\/td><td class=\"column-7\">SmartEditor<\/td><td class=\"column-8\"><i class=\"fa fa-check\">&nbsp;<\/i><br \/>\nTactiques de Neuromarketing<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"AB Tasty\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/ab-tasty.png\" alt=\"AB Tasty\" style=\"height: 14px;\"><a href=\"https:\/\/www.abtasty.com\/\" target=\"_blank\">AB Tasty<\/a><\/td><td class=\"column-2\">>$1000\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-check\">&nbsp;<\/i><br \/>\nAlgorithme classique de Multi-armed bandit<\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Accenture Testing Platform\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/accenture.png\" alt=\"Accenture Testing Platform\" style=\"height: 27px;\"><a href=\"https:\/\/www.accenture.com\/gb-en\/service-application-testing-overview\" target=\"_blank\">Accenture Testing Platform<\/a><\/td><td class=\"column-2\">>$10,000\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Adobe Target\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/adobe-logo.png\" alt=\"Adobe Target\" style=\"height: 20px;\"><a href=\"https:\/\/www.adobe.com\/uk\/marketing-cloud\/target.html\" target=\"_blank\">Adobe Target<\/a><\/td><td class=\"column-2\">>$1000\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Serveur<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-check\">&nbsp;<\/i><br \/>\nAlgorithme classique de Multi-armed bandit<\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"OpenText Optimost\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/OpenText-logo.png\" alt=\"OpenText Optimost\" style=\"height: 10px;\"><a href=\"https:\/\/www.opentext.com\/\" target=\"_blank\">OpenText Optimost<\/a><\/td><td class=\"column-2\">>$1000\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"ClickThroo\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/clickthroo.png\" alt=\"ClickThroo\" style=\"height: 18px;\"><a href=\"http:\/\/www.clickthroo.com\/\" target=\"_blank\">ClickThroo<\/a><\/td><td class=\"column-2\">$95\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Serveur<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Conductrics\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/conductrics.png\" alt=\"Conductrics\" style=\"height: 16px;\"><a href=\"https:\/\/conductrics.com\/\" target=\"_blank\">Conductrics<\/a><\/td><td class=\"column-2\">Cach\u00e9<\/td><td class=\"column-3\">C\u00f4t\u00e9 Serveur<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Convert\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/convert.png\" alt=\"Convert\" style=\"height: 17px;\"><a href=\"https:\/\/www.convert.com\/\" target=\"_blank\">Convert<\/a><\/td><td class=\"column-2\">$599\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"FreshMarketer (Zarget)\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2018\/08\/freshmarketer-logo.png\" alt=\"FreshMarketer (Zarget)\" style=\"height: 18px;\"><a href=\"https:\/\/www.freshworks.com\/marketing-automation\/conversion-rate-optimization\/\" target=\"_blank\">FreshMarketer (Zarget)<\/a><\/td><td class=\"column-2\">$49\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Bound\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2018\/12\/bound-logo.svg\" alt=\"Bound\" style=\"height: 22px;\"><a href=\"https:\/\/www.bound360.com\/\" target=\"_blank\">Bound<\/a><\/td><td class=\"column-2\">>$1000\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Google Optimize 360\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/google-analytics.png\" alt=\"Google Optimize 360\" style=\"height: 16px;\"><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" target=\"_blank\">Google Optimize 360<\/a><\/td><td class=\"column-2\">>$1000\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"HiConversion\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/hiconversion.png\" alt=\"HiConversion\" style=\"height: 18px;\"><a href=\"https:\/\/www.hiconversion.com\/\" target=\"_blank\">HiConversion<\/a><\/td><td class=\"column-2\">>$1000\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Kameleoon\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/kameleoon.png\" alt=\"Kameleoon\" style=\"height: 27px;\"><a href=\"https:\/\/www.kameleoon.com\/en\/\" target=\"_blank\">Kameleoon<\/a><\/td><td class=\"column-2\">>$1000\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-check\">&nbsp;<\/i><br \/>\nAlgorithme classique de Multi-armed bandit<\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Omniconvert\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2018\/08\/omniconvert_logo.png\" alt=\"Omniconvert\" style=\"height: 18px;\"><a href=\"https:\/\/www.omniconvert.com\/\" target=\"_blank\">Omniconvert<\/a><\/td><td class=\"column-2\">$324\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\">\u00a0<i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Oracle Maxymiser\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/maxymiser.png\" alt=\"Oracle Maxymiser\" style=\"height: 14px;\"><a href=\"https:\/\/www.oracle.com\/marketingcloud\/products\/testing-and-optimization\/index.html\" target=\"_blank\">Oracle Maxymiser<\/a><\/td><td class=\"column-2\">>$1000\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-17 odd\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Monetate\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/monetate.png\" alt=\"Monetate\" style=\"height: 14px;\"><a href=\"https:\/\/www.monetate.com\/\" target=\"_blank\">Monetate<\/a><\/td><td class=\"column-2\">Setup + Montant mensuel fixe calcul\u00e9 sur la base du trafic des 12 derniers mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-18 even\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Optimizely\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/optimizely.png\" alt=\"Optimizely\" style=\"height: 18px;\"><a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\">Optimizely<\/a><\/td><td class=\"column-2\">>$1000\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><br \/>\nen beta<\/td><td class=\"column-6\"><i class=\"fa fa-check\">&nbsp;<\/i><br \/>\nAlgorithme classique de Multi-armed bandit<\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-check\">&nbsp;<\/i><br \/>\nOptiverse<\/td>\n<\/tr>\n<tr class=\"row-19 odd\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"SiteGainer\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2018\/08\/sitegainer-logo.svg\" alt=\"SiteGainer\" style=\"height: 16px;\"><a href=\"https:\/\/sitegainer.com\/\" target=\"_blank\">SiteGainer<\/a><\/td><td class=\"column-2\">Cach\u00e9<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><br \/>\nsur le plan Enterprise<\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-20 even\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"SiteSpect\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/sitespect.png\" alt=\"SiteSpect\" style=\"height: 14px;\"><a href=\"https:\/\/www.sitespect.com\/\" target=\"_blank\">SiteSpect<\/a><\/td><td class=\"column-2\">Cach\u00e9<\/td><td class=\"column-3\">Par \u00ab\u00a0serveur Proxy\u00a0\u00bb<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-21 odd\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"SiteTuners\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/sitetuners.png\" alt=\"SiteTuners\" style=\"height: 14px;\"><a href=\"https:\/\/sitetuners.com\/\" target=\"_blank\">SiteTuners<\/a><\/td><td class=\"column-2\">$1000-2500 par test<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-22 even\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Unbounce\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/unbounce.png\" alt=\"Unbounce\" style=\"height: 18px;\"><a href=\"https:\/\/unbounce.com\/\" target=\"_blank\">Unbounce<\/a><\/td><td class=\"column-2\">$79\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Serveur<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-23 odd\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"VWO\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/visual-website-optimizer.png\" alt=\"VWO\" style=\"height: 18px;\"><a href=\"https:\/\/vwo.com\/\" target=\"_blank\">VWO<\/a><\/td><td class=\"column-2\">$199\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-check\">&nbsp;<\/i><br \/>\nIdeaFactory<\/td>\n<\/tr>\n<tr class=\"row-24 even\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Webtrends\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/logos\/webtrends-optimize.png\" alt=\"Webtrends\" style=\"height: 18px;\"><a href=\"https:\/\/www.webtrends.com\/\" target=\"_blank\">Webtrends<\/a><\/td><td class=\"column-2\">>$1000\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<tr class=\"row-25 odd\">\n\t<td class=\"column-1\"><img decoding=\"async\" title=\"Zoho Pagesense\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2018\/08\/pagesense-logo.png\" alt=\"Zoho Pagesense\" style=\"height:28px;\"><a href=\"https:\/\/www.zoho.com\/pagesense\/\" target=\"_blank\">Zoho Pagesense<\/a><\/td><td class=\"column-2\">$18\/mois<\/td><td class=\"column-3\">C\u00f4t\u00e9 Client<\/td><td class=\"column-4\"><i class=\"fa fa-check\">&nbsp;<\/i><\/td><td class=\"column-5\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-6\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td><td class=\"column-7\">Editeur WYSIWYG<\/td><td class=\"column-8\"><i class=\"fa fa-times\">&nbsp;<\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-1 from cache -->\n<h2>Vous voulez en savoir plus sur le AB Testing, le Split Testing et l&rsquo;optimisation des conversions ?<\/h2>\n<p>Vous pouvez lire\u00a0<a href=\"https:\/\/www.convertize.com\/fr\/ab-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">nos articles sur l&rsquo;AB Testing<\/a>, trouver de nombreuses id\u00e9es de test gr\u00e2ce \u00e0\u00a0nos <a href=\"https:\/\/tactics.convertize.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">tactiques de neuromarketing<\/a> et d&rsquo;<a href=\" https:\/\/www.convertize.com\/fr\/optimisation-taux-conversion\/\">optimisation des taux de conversion<\/a>\u00a0ou enfin tester vos pages gr\u00e2ce \u00e0 <a href=\"https:\/\/www.convertize.com\/fr\/solution-ab-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">notre plateforme d&rsquo;A\/B testing<\/a>.<\/p>\n<div class=\"social-btn\"><a class=\"col-1 sbtn s-twitter\" onclick=\"popupwindow('https:\/\/twitter.com\/intent\/tweet?text=24%20Outils%20AB%20Testing%20pour%20Optimiser%20vos%20Conversions%20en%202021&amp;url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Foutils-ab-testing%2F&amp;via=convertize','Twitter Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Twitter<\/span><\/a><a class=\"col-1 sbtn s-facebook\" onclick=\"popupwindow('https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.convertize.com%2Ffr%2Foutils-ab-testing%2F','Facebook Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Facebook<\/span><\/a><a class=\"col-1 sbtn s-linkedin\" onclick=\"popupwindow('https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Foutils-ab-testing%2F&amp;title=24%20Outils%20AB%20Testing%20pour%20Optimiser%20vos%20Conversions%20en%202021&amp;description=Comparatif%202021%20de%2024%20outils%20AB%20testing%20et%20split%20testing%20en%20France%20et%20\u00e0%20l'\u00e9tranger%20|%20AB%20Tasty%20vs%20Kameleoon%20vs%20Google%20Optimize%20vs%20Optimizely','Linkedin Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Ce comparatif vous aidera a choisir votre outil parmi les 24 meilleurs Outils de AB Testing et de Split Testing pr\u00e9sents sur le march\u00e9 en 2021. Ceci incluant les outils disponibles en Fran\u00e7ais tels que AB Tasty, Kameleoon et Convertize, ainsi que les solutions leaders telles que Optimizely et Google Optimize. Vous avez d\u00e9cid\u00e9 d&rsquo;utiliser [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":20540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[373],"tags":[382,383,384],"class_list":{"0":"post-14149","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conseils-ab-testing","8":"tag-ab-tasty","9":"tag-kameleoon","10":"tag-optimizely","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>24 Outils AB Testing pour Optimiser vos Conversions en 2021<\/title>\n<meta name=\"description\" content=\"Comparatif 2021 de 24 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