{"id":20597,"date":"2021-01-01T12:08:11","date_gmt":"2021-01-01T11:08:11","guid":{"rendered":"https:\/\/www.convertize.com\/fr\/?p=20597"},"modified":"2021-01-06T11:21:26","modified_gmt":"2021-01-06T10:21:26","slug":"ab-test-significance","status":"publish","type":"post","link":"https:\/\/www.convertize.com\/fr\/ab-test-significance\/","title":{"rendered":"AB Test Significance : <br> le Guide Complet"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><section class=\"section-odd\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"row\">\n<div class=\"title\" style=\"visibility: hidden; height: 70px;\">\n<h2 class=\"text-center\">[sta_anchor id=\u00a0\u00bbab-test-significance-calculator\u00a0\u00bb unsan=\u00a0\u00bbab-test-significance-calculator\u00a0\u00bb]AB test significance calculator[\/sta_anchor]<\/h2>\n<\/div>\n<div class=\"col-xs-10 col-sm-11 col-md-9 col-lg-8 t-margin-auto\">\n<p class=\"text\">Entrez les donn\u00e9es de vos pages \u00abA\u00bb et \u00abB\u00bb dans le calculateur de test AB pour voir si vos r\u00e9sultats ont atteint une signification statistique. La plupart des experts en <a href=\"https:\/\/www.convertize.com\/fr\/test-ab\/\">tests AB<\/a> utilisent un niveau de signification de 95%, ce qui signifie que 19 fois sur 20, vos r\u00e9sultats ne seront pas dus au hasard.<\/p>\n<\/div>\n<div class=\"col-xs-12\">\n\n    \t<div class=\"calculator\">\n    \t\t<div class=\"fixed-content\" id=\"calculator-expert\">\n                <div class=\"row testing\">\n                    <div class=\"col-md-12\">\n                        <div class=\"row\">\n                            <div class=\"col-sm-12\">\n                                <h1 class=\"section-title\">A\/B Testing Significance Calculator<\/h1>\n                                <h2 class=\"intro section-subtitle\"><\/h2>\n                            <\/div>\n                        <\/div>\n                        <div class=\"row\">\n                            <div class=\"col-sm-8 col-sm-offset-2\">\n                                <div id=\"test-message\" class=\"alert\">\n                                    <p>&nbsp;<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                        <div class=\"row table-row\">\n                            <div class=\"col-xs-10 col-xs-offset-1 col-lg-8 col-lg-offset-2\">\n                                <div class=\"row\">\n                                    <div class=\"col-sm-6\">\n                                        <div class=\"row test-header\">\n                                            <div class=\"col-xs-12\">Variation A<\/div>\n                                        <\/div>\n                                        <div class=\"row left\">\n                                            <div class=\"col-xs-5\">\n                                                <p class=\"test-label\">Trafic<\/p>\n                                            <\/div>\n                                            <div class=\"col-xs-6\"><input id=\"trafic-a\" class=\"form-control normal\" name=\"trafic-a\" required=\"\" type=\"number\" placeholder=\"ex: 1000\" \/><\/div>\n                                        <\/div>\n                                        <div class=\"row left\">\n                                            <div class=\"col-xs-5\">\n                                                <p class=\"test-label\">Conversions<\/p>\n                                            <\/div>\n                                            <div class=\"col-xs-6\"><input id=\"conversion-a\" class=\"form-control normal\" name=\"conversion-a\" required=\"\" type=\"number\" placeholder=\"ex: 10\" \/><\/div>\n                                        <\/div>\n                                    <\/div>\n                                    <div class=\"col-sm-6\">\n                                        <div class=\"row test-header\">\n                                            <div class=\"col-xs-12\">Variation B<\/div>\n                                        <\/div>\n                                        <div class=\"row right\">\n                                            <div class=\"col-xs-5\">\n                                                <p class=\"test-label\">Trafic<\/p>\n                                            <\/div>\n                                            <div class=\"col-xs-6\"><input id=\"trafic-b\" class=\"form-control normal\" name=\"trafic-b\" required=\"\" type=\"number\" placeholder=\"ex: 1000\" \/><\/div>\n                                        <\/div>\n                                        <div class=\"row right\">\n                                            <div class=\"col-xs-5\">\n                                                <p class=\"test-label\">Conversions<\/p>\n                                            <\/div>\n                                            <div class=\"col-xs-6\"><input id=\"conversion-b\" class=\"form-control normal\" name=\"conversion-b\" required=\"\" type=\"number\" placeholder=\"ex: 10\" \/><\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"row\">\n                                    <div class=\"col-xs-12\">\n                                        <div class=\"row test-header\">\n                                            <div class=\"col-xs-12\">Niveau de Repr\u00e9sentativit\u00e9 Statistique<\/div>\n                                        <\/div>\n                                        <div class=\"row alpha\">\n                                            <div class=\"col-sm-4 col-sm-offset-4\">\n                                                <select id=\"sect\" class=\"form-control\" name=\"alpha\">\n                                                    <option>90%<\/option>\n                                                    <option>95%<\/option>\n                                                    <option>99%<\/option>\n                                                <\/select>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                        <div class=\"row\">\n                            <div class=\"col-xs-10 col-xs-offset-1 col-lg-8 col-lg-offset-2 no-right-padding\">\n                                <p>&nbsp;<\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-xs-12\">\n                        <div class=\"cta-container\">\n                            <p class=\"cta cta-primary test-submit\">JE CALCULE<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-sm-6 col-sm-offset-3\">\n                        <div class=\"graph\"><\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-sm-6 col-sm-offset-3 output\" hidden=\"true\">\n                        <div class=\"row\">\n                            <div class=\"form-group col-xs-12 col-sm-6\"><label for=\"\">Taux de Conversion Variation A<\/label>\n                                <input id=\"CRCA\" class=\"form-control\" disabled=\"disabled\" type=\"text\" placeholder=\"\" \/><\/div>\n                            <div class=\"form-group col-xs-12 col-sm-6\"><label for=\"\">Taux de Conversion Variation B<\/label>\n                                <input id=\"CRCB\" class=\"form-control\" disabled=\"disabled\" type=\"text\" placeholder=\"\" \/><\/div>\n                        <\/div>\n                        <div class=\"row\">\n                            <div class=\"form-group col-xs-12 col-sm-6\"><label for=\"\">Changement relatif en %<\/label>\n                                <input id=\"RCCR\" class=\"form-control\" disabled=\"disabled\" type=\"text\" placeholder=\"\" \/><\/div>\n                            <div class=\"form-group col-xs-12 col-sm-6\"><label for=\"\">Niveau de Repr\u00e9sentativit\u00e9 Statistique<\/label>\n                                <input id=\"SIG\" class=\"form-control\" disabled=\"disabled\" type=\"text\" placeholder=\"\" \/><\/div>\n                        <\/div>\n                        <div class=\"row\">\n                            <div class=\"form-group col-xs-12 col-sm-6\"><label for=\"\">p-Value<\/label>\n                                <input id=\"PV\" class=\"form-control\" disabled=\"disabled\" type=\"text\" placeholder=\"\" \/><\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section-even\">\n<div class=\"container\">\n<div class=\"title\">\n<h2 class=\"text-center\">[sta_anchor id=\u00a0\u00bbresultats-signification-ab-test\u00a0\u00bb unsan=\u00a0\u00bbresultats-signification-ab-test\u00a0\u00bb]AB Test Significance: <br class=\"visible-lg visible-md\" \/>Comment interpr\u00e9ter mes r\u00e9sultats?[\/sta_anchor]<\/h2>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-10 col-sm-11 col-md-9 col-lg-8 t-margin-auto\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<h4>Taux de conversion<\/h4>\n<p class=\"text\">Il s\u2019agit du nombre de conversions que vous pr\u00e9voyez d\u2019obtenir pour chaque visiteur de votre page. Il est donn\u00e9 en pourcentage et calcul\u00e9 comme ceci: <img decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/04\/calcul-taux-conversion-ab-test.png\" class=\"aligncenter\" alt=\"conversion rate\" \/><\/p>\n<p class=\"text\"><a href=\"https:\/\/www.convertize.com\/fr\/ab-testing\/\">Les tests AB<\/a> sont le meilleur moyen de vous assurer d\u2019augmenter votre taux de conversion \u00e0 long terme.<\/p>\n<h4>Uplift<\/h4>\n<p class=\"text\">Uplift est l\u2019augmentation relative du taux de conversion entre la page A et la page B. Il est possible d\u2019avoir un uplift n\u00e9gatif si votre page d\u2019origine est plus efficace que la nouvelle. Il est calcul\u00e9 comme ceci: <img decoding=\"async\" src=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/04\/calcul-uplift-ab-test.png\" class=\"aligncenter\" alt=\"uplift\" \/><\/p>\n<p class=\"text\">Il est important de se rappeler qu\u2019il s\u2019agit d\u2019une augmentation du taux de conversion, et non des ventes absolues.<\/p>\n<h4>AB Test Significance<\/h4>\n<p class=\"text\">Dans les statistiques de test AB, vos r\u00e9sultats sont consid\u00e9r\u00e9s comme \u00absignificatifs\u00bb quand il est tr\u00e8s peu probable qu\u2019ils se soient produits par hasard. Atteindre une <a href=\"https:\/\/www.convertize.com\/fr\/representativite-statistique-ab-tests\/\">signification statistique<\/a> avec un niveau de confiance de 95% signifie que vous savez que vos r\u00e9sultats ne se produiront que par hasard une fois toutes les 20 fois.<\/p>\n<h4>P-Value<\/h4>\n<p class=\"text\">Votre P-Value est la probabilit\u00e9 que vos r\u00e9sultats se soient produits \u00e0 la suite d\u2019un hasard. Si ce nombre est inf\u00e9rieur \u00e0 votre valeur \u00abAlpha\u00bb (qui est juste 100 moins votre niveau de confiance), alors vos r\u00e9sultats sont significatifs.<\/p>\n<p class=\"text\">Une valeur P \u00e9lev\u00e9e signifie que vos r\u00e9sultats ne sont pas significatifs. Cela peut \u00eatre d\u00fb \u00e0 la taille de votre \u00e9chantillon, \u00e0 la taille de votre Uplift ou \u00e0 la fa\u00e7on dont vos donn\u00e9es sont dispers\u00e9es.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section-odd\">\n<div class=\"container\">\n<div class=\"title\">\n<h2 class=\"text-center\">[sta_anchor id=\u00a0\u00bbresultats-significatifs-ab-test\u00a0\u00bb unsan=\u00a0\u00bbresultats-significatifs-ab-test\u00a0\u00bb]AB Test Significance: <br class=\"visible-lg visible-md\" \/>Comment obtenir des r\u00e9sultats significatifs?[\/sta_anchor]<\/h2>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-10 col-sm-11 col-md-9 col-lg-8 t-margin-auto\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<p class=\"text\">Pour augmenter la signification de vos tests AB, vous devez effectuer l\u2019une des trois choses suivantes:<\/p>\n<ol>\n<li>Augmenter <a href=\"https:\/\/www.convertize.com\/fr\/taille-echantillon-ab-test\/\">la taille de votre \u00e9chantillon<\/a><\/li>\n<li>Cr\u00e9er un Uplift plus grand<\/li>\n<li>Produire des donn\u00e9es plus coh\u00e9rentes (avec moins de variance)<\/li>\n<\/ol>\n<p class=\"text\">Concr\u00e8tement, cela signifie que vous pouvez faire plusieurs choses\u2026<\/p>\n<h4>Comment Augmenter la taille de votre \u00e9chantillon<\/h4>\n<p class=\"text\"><strong>1)<\/strong> Ex\u00e9cutez vos tests plus longtemps au risque de polluer vos donn\u00e9es. La plupart des navigateurs suppriment tous les cookies dans un d\u00e9lai d\u2019un mois (certains les suppriment apr\u00e8s deux semaines). \u00c9tant donn\u00e9 que les outils de test AB utilisent des cookies pour trier vos visiteurs dans le groupe A et le groupe B, les longs tests ont pour risque d\u2019avoir un \u00e9chantillonnage crois\u00e9.<\/p>\n<p class=\"text\"><strong>2)<\/strong> Dirigez davantage votre trafic vers vos pages de test. Vous pouvez le faire en incluant un lien depuis la page d\u2019accueil, en utilisant votre test comme page de destination ou en ajustant l\u2019ordre de vos pages. Malheureusement, cela risque \u00e9galement de cr\u00e9er un biais, car votre trafic sera compos\u00e9 de diff\u00e9rents types de personnes (recherche de choses).<\/p>\n<h4>\u00c9tapes pratiques pour cr\u00e9er un Uplift plus important<\/h4>\n<p class=\"text\"><strong>1)<\/strong> Essayez un changement plus important. Les couleurs des boutons, le texte d\u2019appel \u00e0 l\u2019action (CTA) et les titres peuvent avoir un impact important, mais seulement dans certains cas. D\u2019autres fois, des modifications plus importantes sont n\u00e9cessaires pour cr\u00e9er un effet. Vos changements sont plus susceptibles de cr\u00e9er un Uplift lorsqu\u2019ils communiquent votre offre ou votre valeur d\u2019une nouvelle mani\u00e8re.<\/p>\n<p class=\"text\"><strong>2)<\/strong> L\u2019une des variations les plus r\u00e9ussies \u00e0 essayer est une version de votre page Web avec des notifications persuasives. Celles-ci attirent l\u2019attention de vos visiteurs et peuvent \u00eatre utilis\u00e9es pour cr\u00e9er des effets psychologiques tels que le la Preuve Sociale, FOMO et l\u2019Urgence.<\/p>\n<p class=\"text\"><strong>3)<\/strong> Une autre fa\u00e7on de cr\u00e9er un Uplift est de r\u00e9duire <a href=\"https:\/\/www.convertize.com\/fr\/marketing-en-ligne\/#aisance-cognitive\">la friction<\/a> sur votre page. Vous pouvez le faire en supprimant le nombre de champs dans un formulaire, en ajoutant du contenu utile ou des rep\u00e8res visuels, ou avec des notifications de friction.<\/p>\n<h4>Comment produire des donn\u00e9es plus coh\u00e9rentes<\/h4>\n<p class=\"text\"><strong>1)<\/strong> Des dates particuli\u00e8res peuvent avoir un effet impr\u00e9visible sur votre taux de conversion. Si vous combinez un \u00e9v\u00e9nement comme le Black Friday avec un \u201cMulti-Armed Bandit\u201d, vos tests pourraient avoir une plus grande variance. Essayez d\u2019ex\u00e9cuter votre test \u00e0 des jours ou des dates sp\u00e9cifiques pour exclure les anomalies.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section-even\">\n<div class=\"container\">\n<div class=\"title\">\n<h2 class=\"text-center\">[sta_anchor id=\u00a0\u00bbatteignant-signification-ab-test\u00a0\u00bb unsan=\u00a0\u00bbatteignant-signification-ab-test\u00a0\u00bb]AB Test Significance: <br class=\"visible-lg visible-md\" \/>Que faire lorsque vous atteignez une signification[\/sta_anchor]<\/h2>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-10 col-sm-11 col-md-9 col-lg-8 t-margin-auto\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<p class=\"text\">Il est tentant de se pr\u00e9cipiter et de modifier votre site Web d\u00e8s que votre test atteint sa signification. Voici pourquoi vous ne devriez pas\u2026<\/p>\n<ul>\n<li>La signification statistique ne signifie pas l\u2019importance pratique. Il y a peut-\u00eatre d\u2019autres choses que vous devriez changer en premier.<\/li>\n<li>M\u00eame un test AB avec une signification statistique peut toujours \u00eatre un faux positif. Il vaut mieux changer les choses progressivement.<\/li>\n<li>L\u2019optimisation d\u2019une partie de votre site Web peut avoir un effet n\u00e9gatif sur une autre partie, et l\u2019optimisation pour une statistique (conversions) peut avoir un effet n\u00e9gatif sur une autre statistique (retour de clients).<\/li>\n<\/ul>\n<p class=\"text\">Donc, la meilleure fa\u00e7on de faire est de changer les choses lentement et de garder un \u0153il sur tous les KPI pour l\u2019ensemble de votre site Web. Vous devez \u00e9galement prendre soin d\u2019\u00e9viter les <a href=\"https:\/\/www.convertize.com\/fr\/erreurs-ab-testing\/\">erreurs classiques<\/a> associ\u00e9es \u00e0 la signification du test AB.<\/p>\n<h4>Erreurs classiques li\u00e9es \u00e0 la signification du test AB<\/h4>\n<ol>\n<li>Penser que la signification est la probabilit\u00e9 que votre page B soit meilleure que votre page A. En fait, c\u2019est seulement la probabilit\u00e9 que vos r\u00e9sultats ne soient pas dus au hasard.<\/li>\n<li>Penser un r\u00e9sultat significatif \u00abprouve\u00bb qu\u2019une approche est meilleure qu\u2019une autre. Vous ne pouvez pas prouver une telle hypoth\u00e8se g\u00e9n\u00e9ralis\u00e9e avec les tests AB. Au lieu de cela, vous pouvez montrer que:\n<div style=\"width: 80%; margin: 15px auto;\"><em>Il y a une forte probabilit\u00e9 qu\u2019un Uplift se produise pendant votre test, avec votre \u00e9chantillon donn\u00e9 et dans le contexte de votre site Web.<\/em><\/div>\n<\/li>\n<li>Penser que vos clients \u00abpr\u00e9f\u00e8rent\u00bb la version B de votre page. Tout ce que vous mesurez, c\u2019est l\u2019impact de vos modifications sur le comportement de vos clients, et non leur incidence sur leurs perceptions.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"cta-section\" class=\"col-xs-12\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-12\">\n<h1 class=\"title\">Am\u00e9liorez l&rsquo;engagement client et <br class=\"visible-lg visible-md\" \/>Augmentez vos revenus avec AB Testing<\/h1>\n<h3 class=\"subtitle\">Testez gratuitement pendant 14 jours, pas besoin de carte bancaire<\/h3>\n<div class=\"button-container\"><a class=\"cta cta-primary track-btn\" href=\"https:\/\/app.convertize.io\/auth\/login\/register\" type=\"button\" data-id=\"cta-home-footer\" data-event=\"SC-LP-BUTTON-SIGNUP\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Essai gratuit<\/a><\/div>\n<div class=\"button-container\"><a class=\"cta cta-white track-btn\" type=\"button\" data-id=\"cta-home-footer\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/convertize\/discovery-session'});return false;\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">R\u00e9server une d\u00e9mo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"social-btn\"><a class=\"col-1 sbtn s-twitter\" onclick=\"popupwindow('https:\/\/twitter.com\/intent\/tweet?text=AB%20Test%20Significance%20:%20<br>%20le%20Guide%20Complet&amp;url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fab-test-significance%2F&amp;via=convertize','Twitter Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Twitter<\/span><\/a><a class=\"col-1 sbtn s-facebook\" onclick=\"popupwindow('https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fab-test-significance%2F','Facebook Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Facebook<\/span><\/a><a class=\"col-1 sbtn s-linkedin\" onclick=\"popupwindow('https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fab-test-significance%2F&amp;title=AB%20Test%20Significance%20:%20<br>%20le%20Guide%20Complet&amp;description=Analyser%20et%20interpr\u00e9ter%20votre%20\u00abAB%20Test%20Significance\u00bb%20avec%20la%20CALCULATRICE%20de%20Convertize.%20Optimiser%20votre%20site%20web%20scientifiquement.','Linkedin Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> [sta_anchor id=\u00a0\u00bbab-test-significance-calculator\u00a0\u00bb unsan=\u00a0\u00bbab-test-significance-calculator\u00a0\u00bb]AB test significance calculator[\/sta_anchor] Entrez les donn\u00e9es de vos pages \u00abA\u00bb et \u00abB\u00bb dans le calculateur de test AB pour voir si vos r\u00e9sultats ont atteint une signification statistique. La plupart des experts en tests AB utilisent un niveau de signification de 95%, ce qui signifie que 19 fois sur 20, vos r\u00e9sultats [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":20626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-website-menu.php","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[373],"tags":[],"class_list":{"0":"post-20597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conseils-ab-testing","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AB Test Significance :  le Guide Complet - Comment Interpr\u00e9ter Vos R\u00e9sultats<\/title>\n<meta name=\"description\" content=\"Analyser et interpr\u00e9ter votre \u00abAB Test Significance\u00bb avec la CALCULATRICE de Convertize. Optimiser votre site web scientifiquement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/ab-test-significance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AB Test Significance :  le Guide Complet - Comment Interpr\u00e9ter Vos R\u00e9sultats\" \/>\n<meta property=\"og:description\" content=\"Analyser et interpr\u00e9ter votre \u00abAB Test Significance\u00bb avec la CALCULATRICE de Convertize. Optimiser votre site web scientifiquement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.convertize.com\/fr\/ab-test-significance\/\" \/>\n<meta property=\"og:site_name\" content=\"Convertize\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-01T11:08:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-06T10:21:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/03\/ab-test-significance-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stephen Courtney\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/03\/ab-test-significance-tw.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephen Courtney\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.convertize.com\/fr\/ab-test-significance\/\",\"url\":\"https:\/\/www.convertize.com\/fr\/ab-test-significance\/\",\"name\":\"AB Test Significance : le Guide Complet - Comment Interpr\u00e9ter Vos R\u00e9sultats\",\"isPartOf\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/ab-test-significance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/ab-test-significance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/03\/significance-ab-test-signification.jpg\",\"datePublished\":\"2021-01-01T11:08:11+00:00\",\"dateModified\":\"2021-01-06T10:21:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/#\/schema\/person\/e4945a592249bf932abd2c642fe165e4\"},\"description\":\"Analyser et interpr\u00e9ter votre \u00abAB Test Significance\u00bb avec la CALCULATRICE de Convertize. Optimiser votre site web scientifiquement.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.convertize.com\/fr\/ab-test-significance\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.convertize.com\/fr\/ab-test-significance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.convertize.com\/fr\/ab-test-significance\/#primaryimage\",\"url\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/03\/significance-ab-test-signification.jpg\",\"contentUrl\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/03\/significance-ab-test-signification.jpg\",\"width\":250,\"height\":250,\"caption\":\"signification ab test\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.convertize.com\/fr\/ab-test-significance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"AB Testing\",\"item\":\"https:\/\/www.convertize.com\/fr\/category\/conseils-ab-testing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AB Test Significance : le Guide Complet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.convertize.com\/fr\/#website\",\"url\":\"https:\/\/www.convertize.com\/fr\/\",\"name\":\"Convertize\",\"description\":\"April 2026\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.convertize.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.convertize.com\/fr\/#\/schema\/person\/e4945a592249bf932abd2c642fe165e4\",\"name\":\"Stephen Courtney\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.convertize.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/06\/stephen-square-150x150.jpg\",\"contentUrl\":\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/06\/stephen-square-150x150.jpg\",\"caption\":\"Stephen Courtney\"},\"description\":\"Stephen, passionn\u00e9 de marketing num\u00e9rique, est un r\u00e9dacteur chez Convertize. Il s'int\u00e9resse tout particuli\u00e8rement \u00e0 la psychologie du consommateur.\",\"url\":\"https:\/\/www.convertize.com\/fr\/author\/stephen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AB Test Significance :  le Guide Complet - Comment Interpr\u00e9ter Vos R\u00e9sultats","description":"Analyser et interpr\u00e9ter votre \u00abAB Test Significance\u00bb avec la CALCULATRICE de Convertize. Optimiser votre site web scientifiquement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.convertize.com\/fr\/ab-test-significance\/","og_locale":"fr_FR","og_type":"article","og_title":"AB Test Significance :  le Guide Complet - Comment Interpr\u00e9ter Vos R\u00e9sultats","og_description":"Analyser et interpr\u00e9ter votre \u00abAB Test Significance\u00bb avec la CALCULATRICE de Convertize. Optimiser votre site web scientifiquement.","og_url":"https:\/\/www.convertize.com\/fr\/ab-test-significance\/","og_site_name":"Convertize","article_published_time":"2021-01-01T11:08:11+00:00","article_modified_time":"2021-01-06T10:21:26+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/03\/ab-test-significance-fb.png","type":"image\/png"}],"author":"Stephen Courtney","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/03\/ab-test-significance-tw.png","twitter_misc":{"\u00c9crit par":"Stephen Courtney","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.convertize.com\/fr\/ab-test-significance\/","url":"https:\/\/www.convertize.com\/fr\/ab-test-significance\/","name":"AB Test Significance : le Guide Complet - Comment Interpr\u00e9ter Vos R\u00e9sultats","isPartOf":{"@id":"https:\/\/www.convertize.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.convertize.com\/fr\/ab-test-significance\/#primaryimage"},"image":{"@id":"https:\/\/www.convertize.com\/fr\/ab-test-significance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/03\/significance-ab-test-signification.jpg","datePublished":"2021-01-01T11:08:11+00:00","dateModified":"2021-01-06T10:21:26+00:00","author":{"@id":"https:\/\/www.convertize.com\/fr\/#\/schema\/person\/e4945a592249bf932abd2c642fe165e4"},"description":"Analyser et interpr\u00e9ter votre \u00abAB Test Significance\u00bb avec la CALCULATRICE de Convertize. Optimiser votre site web scientifiquement.","breadcrumb":{"@id":"https:\/\/www.convertize.com\/fr\/ab-test-significance\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.convertize.com\/fr\/ab-test-significance\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.convertize.com\/fr\/ab-test-significance\/#primaryimage","url":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/03\/significance-ab-test-signification.jpg","contentUrl":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/03\/significance-ab-test-signification.jpg","width":250,"height":250,"caption":"signification ab test"},{"@type":"BreadcrumbList","@id":"https:\/\/www.convertize.com\/fr\/ab-test-significance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"AB Testing","item":"https:\/\/www.convertize.com\/fr\/category\/conseils-ab-testing\/"},{"@type":"ListItem","position":2,"name":"AB Test Significance : le Guide Complet"}]},{"@type":"WebSite","@id":"https:\/\/www.convertize.com\/fr\/#website","url":"https:\/\/www.convertize.com\/fr\/","name":"Convertize","description":"April 2026","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.convertize.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.convertize.com\/fr\/#\/schema\/person\/e4945a592249bf932abd2c642fe165e4","name":"Stephen Courtney","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.convertize.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/06\/stephen-square-150x150.jpg","contentUrl":"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2019\/06\/stephen-square-150x150.jpg","caption":"Stephen Courtney"},"description":"Stephen, passionn\u00e9 de marketing num\u00e9rique, est un r\u00e9dacteur chez Convertize. Il s'int\u00e9resse tout particuli\u00e8rement \u00e0 la psychologie du consommateur.","url":"https:\/\/www.convertize.com\/fr\/author\/stephen\/"}]}},"post-meta-fields":{"_edit_lock":["1609928347:42"],"_edit_last":["42"],"header_list":["<li><a href=\"#ab-test-significance-calculator\">AB test significance calculatrice<\/a><\/li>\r\n<li><a href=\"#resultats-signification-ab-test\">Comment interpr\u00e9ter mes r\u00e9sultats?<\/a><\/li>\r\n<li><a href=\"#resultats-significatifs-ab-test\">Comment obtenir des r\u00e9sultats significatifs?<\/a><\/li>\r\n<li><a href=\"#atteignant-signification-ab-test\">Que faire lorsque vous atteignez une signification<\/a><\/li>"],"hero_background":["https:\/\/www.convertize.com\/wp-content\/uploads\/2019\/02\/illustration-ab-hero.png"],"website_subtitle":["Que signifient vos r\u00e9sultats? Calculez la signification de votre test AB et d\u00e9couvrez quoi faire ensuite"],"_wp_page_template":["post-website-menu.php"],"_yoast_wpseo_content_score":["60"],"_genesis_scripts_body_position":["bottom"],"_yoast_wpseo_primary_category":["373"],"authors-tips-title":["Le Bonus de "],"alternate_url":["https:\/\/www.convertize.com\/ab-test-significance\/"],"_thumbnail_id":["20626"],"_yoast_wpseo_opengraph-image":["https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/03\/ab-test-significance-fb.png"],"_yoast_wpseo_opengraph-image-id":["20602"],"_yoast_wpseo_twitter-image":["https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2020\/03\/ab-test-significance-tw.png"],"_yoast_wpseo_twitter-image-id":["20603"],"_genesis_scripts_body":["<script src=\"https:\/\/d3js.org\/d3.v3.js\"><\/script>"],"_yoast_wpseo_focuskw":["ab test significance"],"_yoast_wpseo_title":["%%title%% %%page%% %%sep%% Comment Interpr\u00e9ter Vos R\u00e9sultats"],"_yoast_wpseo_metadesc":["Analyser et interpr\u00e9ter votre \u00abAB Test Significance\u00bb avec la CALCULATRICE de Convertize. Optimiser votre site web scientifiquement."],"_yoast_wpseo_linkdex":["73"],"_kksr_ratings":["5"],"_kksr_casts":["1"],"_kksr_ips":["YToxOntpOjA7czo2NDoiMGJiMTAxMGJkOWU3ODBlMWNhZjBkY2FkOWQ5MDg4MDQyMzcyM2YxOGE0NDZhZmY1YTJjZWJmN2UwODcwMTMzYSI7fQ=="],"_kksr_avg":["5"],"_wp_old_date":["2020-03-31","2020-09-28"]},"_links":{"self":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/posts\/20597"}],"collection":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/comments?post=20597"}],"version-history":[{"count":1,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/posts\/20597\/revisions"}],"predecessor-version":[{"id":20942,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/posts\/20597\/revisions\/20942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/media\/20626"}],"wp:attachment":[{"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/media?parent=20597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/categories?post=20597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.convertize.com\/fr\/wp-json\/wp\/v2\/tags?post=20597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}