{"id":2136,"date":"2015-09-24T13:23:35","date_gmt":"2015-09-24T11:23:35","guid":{"rendered":"http:\/\/www.rafflesmedia.fr\/?p=2136"},"modified":"2020-06-01T13:27:11","modified_gmt":"2020-06-01T11:27:11","slug":"webmarketing-les-facteurs-qui-influencent-lachat-en-ligne","status":"publish","type":"post","link":"https:\/\/www.convertize.com\/fr\/webmarketing-les-facteurs-qui-influencent-lachat-en-ligne\/","title":{"rendered":"Webmarketing &#8211; Les facteurs qui influencent la d\u00e9cision d&rsquo;achat"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p style=\"text-align: left;\">Le processus de prise de d\u00e9cision des consommateurs est tout sauf simple. Le nombre d&rsquo;influences possibles sur le comportement des consommateurs est sans limite.\u00a0Bigcommerce, agence sp\u00e9cialis\u00e9e dans le e-commerce, nous livre une infographie ci-dessous qui d\u00e9taille\u00a0<strong>l&rsquo;impact du Webmarketing sur la d\u00e9cision d&rsquo;achat<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Bigcommerce s&rsquo;est pench\u00e9 sur une s\u00e9rie d&rsquo;\u00e9tudes e-commerce afin de cerner pr\u00e9cis\u00e9ment ce que le consommateur valorise lors de l&rsquo;achat en ligne. Cette infographie d\u00e9voile le top 10 des facteurs qui influencent le plus l&rsquo;achat en ligne, les caract\u00e9ristiques les plus importantes, l&rsquo;impact du web et des r\u00e9seaux sociaux sur les achats etc. La qualit\u00e9 du produit et la r\u00e9putation de la marque restent les crit\u00e8res les plus importants. Mais quels sont les autres facteurs qui comptent une fois que ces fondamentaux sont en place ? L&rsquo;argumentaire de vente est une \u00e9tape essentielle pour bien convertir.<\/p>\n<h2>Ce qu&rsquo;il faut retenir de cette infographie:<\/h2>\n<p><strong><i>Sur l&rsquo;impact du web sur l&rsquo;achat:<\/i><\/strong><\/p>\n<ul>\n<li><strong>9 internautes sur 10 regardent une vid\u00e9o sur les produits i-Techs<\/strong> qu&rsquo;ils pensent acheter. La vid\u00e9o est en effet un m\u00e9dia encore trop peu utilis\u00e9 pour la vente, m\u00eame si youtube commence \u00e0 s&rsquo;aventurer sur les terrains du e-commerce<\/li>\n<\/ul>\n<ul>\n<li><strong>Les<\/strong> <strong>articles les plus achet\u00e9s sur mobile<\/strong> sont les v\u00eatements, les courses alimentaires, les produits \u00e9lectroniques.<\/li>\n<\/ul>\n<p><strong><i>Sur l&rsquo;impact des r\u00e9seaux sociaux sur l&rsquo;achat:<\/i><\/strong><\/p>\n<ul>\n<li><strong>81% des personnes<\/strong> reconnaissent se laisser <strong>influencer par les posts de leurs amis<\/strong> pour leurs achats en ligne.<\/li>\n<\/ul>\n<ul>\n<li><strong>30% des gens<\/strong> sont plus susceptibles de <strong>r\u00e9pondre aux offres des marques<\/strong> si elles sont post\u00e9es par un ami.<\/li>\n<\/ul>\n<ul>\n<li><strong>40% des gens<\/strong> sont plus susceptibles de <strong>faire confiance aux marques<\/strong> qui mettent \u00e0 jour leurs statuts sur les r\u00e9seaux.<\/li>\n<\/ul>\n<p><strong>Je vous laisse d\u00e9couvrir cette infographie en d\u00e9tails\u00a0:<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2113 size-full\" title=\"Webmarketing - Les facteurs qui influencent l'achat en ligne \" src=\"https:\/\/www.convertize.com\/wp-content\/uploads\/2013\/09\/Infographie-les-facteurs-qui-influencent-lachat-en-ligne-.jpg\" alt=\"impact du webmarketing sur la d\u00e9cision d'achat\" width=\"600\" height=\"2876\" \/><\/p>\n<div class=\"social-btn\"><a class=\"col-1 sbtn s-twitter\" onclick=\"popupwindow('https:\/\/twitter.com\/intent\/tweet?text=Webmarketing%20&#8211;%20Les%20facteurs%20qui%20influencent%20la%20d\u00e9cision%20d&rsquo;achat&amp;url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fwebmarketing-les-facteurs-qui-influencent-lachat-en-ligne%2F&amp;via=convertize','Twitter Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Twitter<\/span><\/a><a class=\"col-1 sbtn s-facebook\" onclick=\"popupwindow('https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fwebmarketing-les-facteurs-qui-influencent-lachat-en-ligne%2F','Facebook Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Facebook<\/span><\/a><a class=\"col-1 sbtn s-linkedin\" onclick=\"popupwindow('https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fwebmarketing-les-facteurs-qui-influencent-lachat-en-ligne%2F&amp;title=Webmarketing%20&#8211;%20Les%20facteurs%20qui%20influencent%20la%20d\u00e9cision%20d&rsquo;achat&amp;description=D\u00e9couvrons%20l'impact%20du%20webmarketing%20sur%20la%20d\u00e9cision%20d'achat%20des%20consommateurs%20et%20voyons%20les%2010%20facteurs%20principaux%20qui%20influencent%20leur%20d\u00e9cision.','Linkedin Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Le processus de prise de d\u00e9cision des consommateurs est tout sauf simple. Le nombre d&rsquo;influences possibles sur le comportement des consommateurs est sans limite.\u00a0Bigcommerce, agence sp\u00e9cialis\u00e9e dans le e-commerce, nous livre une infographie ci-dessous qui d\u00e9taille\u00a0l&rsquo;impact du Webmarketing sur la d\u00e9cision d&rsquo;achat. Share on TwitterShare on FacebookShare on Linkedin<\/p>\n","protected":false},"author":19,"featured_media":20695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[375],"tags":[416,290],"class_list":{"0":"post-2136","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cro","8":"tag-e-commerce","9":"tag-neuromarketing","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webmarketing - Les facteurs qui influencent la d\u00e9cision d&#039;achat<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrons l&#039;impact du webmarketing sur la d\u00e9cision d&#039;achat des consommateurs et voyons les 10 facteurs principaux qui influencent leur d\u00e9cision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/webmarketing-les-facteurs-qui-influencent-lachat-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webmarketing - Les facteurs qui influencent la d\u00e9cision d&#039;achat\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrons l&#039;impact du webmarketing sur la d\u00e9cision d&#039;achat des consommateurs et voyons les 10 facteurs principaux qui influencent leur d\u00e9cision.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.convertize.com\/fr\/webmarketing-les-facteurs-qui-influencent-lachat-en-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"Convertize\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-24T11:23:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-01T11:27:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/09\/webmarketing-decision-d-achat-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Benjamin Ligier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/09\/Webmarketing-decision-d-achat.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin Ligier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.convertize.com\/fr\/webmarketing-les-facteurs-qui-influencent-lachat-en-ligne\/\",\"url\":\"https:\/\/www.convertize.com\/fr\/webmarketing-les-facteurs-qui-influencent-lachat-en-ligne\/\",\"name\":\"Webmarketing - 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