{"id":8975,"date":"2015-11-24T14:55:21","date_gmt":"2015-11-24T13:55:21","guid":{"rendered":"http:\/\/www.convertize.com\/fr\/?p=8975"},"modified":"2020-02-06T18:38:19","modified_gmt":"2020-02-06T17:38:19","slug":"theorie-du-pancake-native-advertising","status":"publish","type":"post","link":"https:\/\/www.convertize.com\/fr\/theorie-du-pancake-native-advertising\/","title":{"rendered":"La th\u00e9orie du pancake [native advertising]"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><h2>La th\u00e9orie du pancake et comment rentabiliser vos campagnes de Native Advertising sur Ligatus, Outbrain ou Taboola<\/h2>\n<p>&nbsp;<\/p>\n<p>S&rsquo;inspirant (presque) de la th\u00e9orie du pancake nous avons cr\u00e9\u00e9 T.U.B.E :\u00a0un processus enti\u00e8rement optimis\u00e9 pour le native advertising :<\/p>\n<p><strong>T.U.B.E<\/strong> en 4 lettres qui veulent dire <strong>T<\/strong>ime <strong>U<\/strong>ser segments <strong>B<\/strong>ehaviour <strong>E<\/strong>xperiment<\/p>\n<ul>\n<li><strong>T<\/strong>ime (le Temps) :\u00a0Servir le bon message au bon moment<\/li>\n<li><strong>U<\/strong>ser segments (Segments de trafic) : Optimiser les sources en fonction de l&rsquo;offre<\/li>\n<li><strong>B<\/strong>ehaviour (Comportements) : Mesurer et analyser les comportements<\/li>\n<li><strong>E<\/strong>xperiment (Tester) : Tester en continue de nouvelles variations<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11931\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising01-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising01\" width=\"1024\" height=\"768\" \/><\/p>\n<div id=\"emailModal\" class=\"emailBox\">\n<p><!-- Modal content --><\/p>\n<div class=\"modal-content\">\n<div id=\"slide1\">\n<div class=\"modal-header\">\n<p><span class=\"close\">\u00d7<\/span><\/p>\n<h2>La th\u00e9orie du pancake [native advertising]<\/h2>\n<\/div>\n<div class=\"modal-body\">\n<p>Nous allons vous envoyer un email pour que vous puissiez le t\u00e9l\u00e9charger plus tard !<\/p>\n<p><img decoding=\"async\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/pdf_icon.png\" alt=\"pdf_icon\" \/><\/p>\n<\/div>\n<div class=\"modal-footer\">\n<div id=\"post-pdf-form\" class=\"mc4wp-ajax\">\n<div class=\"input-group\">\n<div class=\"email-control\"><\/div>\n<p><input id=\"EMAIL\" class=\"form-control\" name=\"EMAIL\" type=\"email\" placeholder=\"Entrer votre email\" \/> <input name=\"subscribe\" type=\"hidden\" value=\"true\" \/><input name=\"action\" type=\"hidden\" value=\"mailchimpsubscribe\" \/> <input name=\"URL\" type=\"hidden\" \/><input name=\"TITLE\" type=\"hidden\" \/> <input name=\"ARTICLE\" type=\"hidden\" value=\"1\" \/> <input name=\"EBOOK\" type=\"hidden\" value=\"0\" \/> <span class=\"input-group-btn\"> <span class=\"btn btn-default submit-button\">Envoyez moi le PDF<\/span><\/span><\/p>\n<\/div>\n<div class=\"error-container\">\n<p class=\"error-message\">S\u2019il vous plait, veuillez entrer votre email.<\/p>\n<\/div>\n<\/div>\n<p class=\"text-center btn-subtitle\">\n<\/div>\n<\/div>\n<div id=\"slide2\" style=\"display: none;\">\n<div class=\"modal-header\">\n<p><span class=\"close\">\u00d7<\/span>Merci, consultez vos mails pour t\u00e9l\u00e9charger l\u2019article.<\/p>\n<h2>Voulez-vous des tactiques concr\u00e8tes pour votre site?<\/h2>\n<\/div>\n<div class=\"modal-body\">\n<h3>Essayez GRATUITEMENT Convertize<\/h3>\n<p>Convertize est la premi\u00e8re plateforme de Neuromarketing pour les marketers et les agences. Implantez facilement plus de 150 tactiques bas\u00e9es sur votre audience et leur contexte. Cette solution peut \u00eatre mise en place facilement sur un site web, sans avoir \u00e0 \u00e9crire une seule ligne de code.<\/p>\n<p><img decoding=\"async\" class=\"image-big img-responsive img-center\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/mac.jpg\" alt=\"mac\" \/><\/p>\n<\/div>\n<div class=\"modal-footer\"><button class=\"btn btn-default button2\" type=\"button\">Essayez GRATUITEMENT Convertize<\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pdfBox\">\n<p><img decoding=\"async\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/pdf_icon.png\" alt=\"pdf_icon\" \/><\/p>\n<h2>La th\u00e9orie du pancake [native advertising]<\/h2>\n<p><a id=\"pfdLink\" href=\"#\">Cliquez ici pour t\u00e9l\u00e9charger une copie PDF de cet article<\/a><small> Enregistrez le pour lire plus tard ou partagez avec un coll\u00e8gue. <\/small><\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11932\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising02-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising02\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11933\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising03-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising03\" width=\"1024\" height=\"768\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11934\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising04-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising04\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11935\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising05-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising05\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11936\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising06-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising06\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11937\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising07-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising07\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11938\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising08-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising08\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11939\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising09-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising09\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11940\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising10-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising10\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11941\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising11-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising11\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11942\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising12-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising12\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11943\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising13-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising13\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11944\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising14-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising14\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11945\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/12\/Theorie_Du_Pancake_Native_Advertising15-1024x768.jpeg\" alt=\"theorie_du_pancake_native_advertising15\" width=\"1024\" height=\"768\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"slide-cta\">\n<h3 class=\"text-center\">Merci de votre attention !<\/h3>\n<h2 class=\"text-center\"><\/h2>\n<div class=\"col-xs-4 text-center right-point\"><\/div>\n<\/div>\n<div class=\"social-btn\"><a class=\"col-1 sbtn s-twitter\" onclick=\"popupwindow('https:\/\/twitter.com\/intent\/tweet?text=La%20th\u00e9orie%20du%20pancake%20[native%20advertising]&amp;url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Ftheorie-du-pancake-native-advertising%2F&amp;via=convertize','Twitter Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Twitter<\/span><\/a><a class=\"col-1 sbtn s-facebook\" onclick=\"popupwindow('https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.convertize.com%2Ffr%2Ftheorie-du-pancake-native-advertising%2F','Facebook Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Facebook<\/span><\/a><a class=\"col-1 sbtn s-linkedin\" onclick=\"popupwindow('https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Ftheorie-du-pancake-native-advertising%2F&amp;title=La%20th\u00e9orie%20du%20pancake%20[native%20advertising]&amp;description=','Linkedin Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> La th\u00e9orie du pancake et comment rentabiliser vos campagnes de Native Advertising sur Ligatus, Outbrain ou Taboola &nbsp; S&rsquo;inspirant (presque) de la th\u00e9orie du pancake nous avons cr\u00e9\u00e9 T.U.B.E :\u00a0un processus enti\u00e8rement optimis\u00e9 pour le native advertising : T.U.B.E en 4 lettres qui veulent dire Time User segments Behaviour Experiment Time (le Temps) :\u00a0Servir le [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":19694,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[408],"tags":[352],"class_list":{"0":"post-8975","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-webmarketing","8":"tag-native-advertising","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La th\u00e9orie du pancake [native advertising]<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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