{"id":9511,"date":"2016-02-29T14:42:06","date_gmt":"2016-02-29T13:42:06","guid":{"rendered":"http:\/\/www.convertize.com\/fr\/?p=9511"},"modified":"2021-08-02T16:37:56","modified_gmt":"2021-08-02T14:37:56","slug":"principes-de-neuromarketing-optimisation-voyages-sncf","status":"publish","type":"post","link":"https:\/\/www.convertize.com\/fr\/principes-de-neuromarketing-optimisation-voyages-sncf\/","title":{"rendered":"8 principes de Neuromarketing utilis\u00e9s par Voyages-SNCF pour optimiser ses taux de conversions"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p style=\"text-align: justify;\">Cinq de mes amis viennent de partir une semaine pour faire du Ski \u00e0 Val d&rsquo;Is\u00e8re et ils m&rsquo;ont tr\u00e8s gentiment invit\u00e9 \u00e0 les rejoindre pour le week-end.<\/p>\n<p style=\"text-align: justify;\">J&rsquo;ai classiquement h\u00e9sit\u00e9 entre prendre <em>Easyjet<\/em> ou le TGV, mais Val d&rsquo;Is\u00e8re \u00e9tant au bout du monde, c&rsquo;est finalement sur le site de <em>Voyage-SNCF<\/em> que j&rsquo;ai atterri.<\/p>\n<p style=\"text-align: justify;\">\u00c9tant passionn\u00e9 par l&rsquo;optimisation des conversions, j&rsquo;ai donc voulu vous pr\u00e9senter mon parcours dans ce <strong>1er num\u00e9ro de notre s\u00e9rie \u00ab\u00a0Online Persuasion Insiders\u00a0\u00bb<\/strong><\/p>\n<p>Voici mon analyse du processus de conversion de Voyages-SNCF en images, vous d\u00e9couvrirez <strong>8 principes de neurosciences<\/strong>\u00a0mis en oeuvre,<strong> 14 erreurs \u00e0 corriger<\/strong> et <strong>7 propositions<\/strong> d&rsquo;optimisation\u00a0!<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11950\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_01-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_01\" width=\"1024\" height=\"768\" \/><\/p>\n<div id=\"emailModal\" class=\"emailBox\">\n<p><!-- Modal content --><\/p>\n<div class=\"modal-content\">\n<div id=\"slide1\">\n<div class=\"modal-header\">\n<p><span class=\"close\">\u00d7<\/span><\/p>\n<h2>8 principes de Neuromarketing utilis\u00e9s par Voyages-SNCF pour optimiser ses taux de conversions<\/h2>\n<\/div>\n<div class=\"modal-body\">\n<p>Nous allons vous envoyer un email pour que vous puissiez le t\u00e9l\u00e9charger plus tard !<\/p>\n<p><img decoding=\"async\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/pdf_icon.png\" alt=\"pdf_icon\" \/><\/p>\n<\/div>\n<div class=\"modal-footer\">\n<div id=\"post-pdf-form\" class=\"mc4wp-ajax\">\n<div class=\"input-group\">\n<div class=\"email-control\"><\/div>\n<p><input id=\"EMAIL\" class=\"form-control\" name=\"EMAIL\" type=\"email\" placeholder=\"Entrer votre email\" \/> <input name=\"subscribe\" type=\"hidden\" value=\"true\" \/><input name=\"action\" type=\"hidden\" value=\"mailchimpsubscribe\" \/> <input name=\"URL\" type=\"hidden\" \/><input name=\"TITLE\" type=\"hidden\" \/> <input name=\"ARTICLE\" type=\"hidden\" value=\"1\" \/> <input name=\"EBOOK\" type=\"hidden\" value=\"0\" \/> <span class=\"input-group-btn\"> <span class=\"btn btn-default submit-button\">Envoyez moi le PDF<\/span><\/span><\/p>\n<\/div>\n<div class=\"error-container\">\n<p class=\"error-message\">S\u2019il vous plait, veuillez entrer votre email.<\/p>\n<\/div>\n<\/div>\n<p class=\"text-center btn-subtitle\">\n<\/div>\n<\/div>\n<div id=\"slide2\" style=\"display: none;\">\n<div class=\"modal-header\">\n<p><span class=\"close\">\u00d7<\/span>Merci, consultez vos mails pour t\u00e9l\u00e9charger l\u2019article.<\/p>\n<h2>Voulez-vous des tactiques concr\u00e8tes pour votre site?<\/h2>\n<\/div>\n<div class=\"modal-body\">\n<h3>Essayez GRATUITEMENT Convertize<\/h3>\n<p>Convertize est la premi\u00e8re plateforme de Neuromarketing pour les marketers et les agences. Implantez facilement plus de 150 tactiques bas\u00e9es sur votre audience et leur contexte. Cette solution peut \u00eatre mise en place facilement sur un site web, sans avoir \u00e0 \u00e9crire une seule ligne de code.<\/p>\n<p><img decoding=\"async\" class=\"image-big img-responsive img-center\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/mac.jpg\" alt=\"mac\" \/><\/p>\n<\/div>\n<div class=\"modal-footer\"><button class=\"btn btn-default button2\" type=\"button\">Essayez GRATUITEMENT Convertize<\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pdfBox\">\n<p><img decoding=\"async\" src=\" https:\/\/www.convertize.com\/wp-content\/themes\/scenariopro\/images\/pdf_icon.png\" alt=\"pdf_icon\" \/><\/p>\n<h2>8 principes de Neuromarketing utilis\u00e9s par Voyages-SNCF pour optimiser ses taux de conversions<\/h2>\n<p><a id=\"pfdLink\" href=\"#\">Cliquez ici pour t\u00e9l\u00e9charger une copie PDF de cet article<\/a><small> Enregistrez le pour lire plus tard ou partagez avec un coll\u00e8gue. <\/small><\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11951\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_02-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_02\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11952\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_03-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_03\" width=\"1024\" height=\"768\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11953\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_04-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_04\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11954\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_05-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_05\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11955\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_06-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_06\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11956\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_07-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_07\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11957\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_08-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_08\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11958\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_09-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_09\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11959\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_10-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_10\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11960\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_11-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_11\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11961\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_12-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_12\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11962\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_13-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_13\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11963\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_14-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_14\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11964\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_15-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_15\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11965\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_16-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_16\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11966\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_17-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_17\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11967\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_18-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_18\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11968\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_19-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_19\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11969\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_20-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_20\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11970\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_21-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_21\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11971\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_22-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_22\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11972\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_23-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_23\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11973\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_24-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_24\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11974\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_25-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_25\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11975\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_26-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_26\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11976\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_27-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_27\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11977\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_28-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_28\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11978\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_29-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_29\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11979\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_30-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_30\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11980\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_31-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_31\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11981\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_32-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_32\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11982\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_33-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_33\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11983\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_34-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_34\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11984\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_35-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_35\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11985\" src=\" https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2016\/02\/8_principes_de_Neuromarketing_utilises_par_Voyages_36-1024x768.jpeg\" alt=\"8_principes_de_neuromarketing_utilises_par_voyages_36\" width=\"1024\" height=\"768\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"slide-cta\">\n<h3 class=\"text-center\">Merci de votre attention !<\/h3>\n<h2 class=\"text-center\"><\/h2>\n<div class=\"col-xs-4 text-center right-point\"><\/div>\n<\/div>\n<div class=\"social-btn\"><a class=\"col-1 sbtn s-twitter\" onclick=\"popupwindow('https:\/\/twitter.com\/intent\/tweet?text=8%20principes%20de%20Neuromarketing%20utilis\u00e9s%20par%20Voyages-SNCF%20pour%20optimiser%20ses%20taux%20de%20conversions&amp;url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fprincipes-de-neuromarketing-optimisation-voyages-sncf%2F&amp;via=convertize','Twitter Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Twitter<\/span><\/a><a class=\"col-1 sbtn s-facebook\" onclick=\"popupwindow('https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fprincipes-de-neuromarketing-optimisation-voyages-sncf%2F','Facebook Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Facebook<\/span><\/a><a class=\"col-1 sbtn s-linkedin\" onclick=\"popupwindow('https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.convertize.com%2Ffr%2Fprincipes-de-neuromarketing-optimisation-voyages-sncf%2F&amp;title=8%20principes%20de%20Neuromarketing%20utilis\u00e9s%20par%20Voyages-SNCF%20pour%20optimiser%20ses%20taux%20de%20conversions&amp;description=','Linkedin Follow','600','600')\" href=\"javascript:void(0);\" target=\"_blank\" rel=\"nofollow\"><span>Share on Linkedin<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Cinq de mes amis viennent de partir une semaine pour faire du Ski \u00e0 Val d&rsquo;Is\u00e8re et ils m&rsquo;ont tr\u00e8s gentiment invit\u00e9 \u00e0 les rejoindre pour le week-end. J&rsquo;ai classiquement h\u00e9sit\u00e9 entre prendre Easyjet ou le TGV, mais Val d&rsquo;Is\u00e8re \u00e9tant au bout du monde, c&rsquo;est finalement sur le site de Voyage-SNCF que j&rsquo;ai atterri. [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[434],"tags":[420,290],"class_list":{"0":"post-9511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-etudes-cas","8":"tag-etudes-de-cas","9":"tag-neuromarketing","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 principes de Neuromarketing utilis\u00e9s par Voyages-SNCF pour optimiser ses taux de conversions<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convertize.com\/fr\/principes-de-neuromarketing-optimisation-voyages-sncf\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 principes de Neuromarketing utilis\u00e9s par Voyages-SNCF pour optimiser ses taux de conversions\" \/>\n<meta property=\"og:description\" content=\"%\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.convertize.com\/fr\/principes-de-neuromarketing-optimisation-voyages-sncf\/\" \/>\n<meta property=\"og:site_name\" content=\"Convertize\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-29T13:42:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-02T14:37:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.convertize.com\/fr\/wp-content\/uploads\/2015\/09\/ab-1.jpg\" \/>\n\t<meta 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