How Does Prime NOW Optimise Its Conversions
When chatting with a colleague about online shopping apps, he recommended I try Amazon Prime Now. This app boasts a one-hour delivery service for certain products; thus, I decided to make a purchase in order to test it out.
As a Conversion Optimisation Consultant, I can’t help but take note of some of the app’s great features – but there were also some areas for improvement…
Join me on my user journey and discover some of the most revenant neuroscience principles applied to the app.