Website personalization is tailoring content to a specific user or group of users. Convertize has a set of SmartPlugins™ that enable you to easily personalize the content of your pages.

You can simply drag and drop your chosen SmartPlugin™ onto the page you want to optimise and follow the instructions. The process will take just a couple of minutes.

Personalization takes advantage of Social Cognition, which is the principle that people gravitate towards people, places and things that resemble themselves. Humans are biased towards characteristics that relate to themselves (also known as Implicit Egotism). When designing your website you can take advantage of this by tailoring the content to the individual user as much as possible.

You can display personalized content to your users based on their location or the link they arrived on your website from. This means they will see relevant content that matches either their location or, for example, the advert they clicked on before arriving on your website.

Of course! Sign up to a free trial with Convertize and get access to an exclusive 1-to-1 demonstration with one of our Optimisation Experts so you can see how to use Personalization to increase conversions on your website.
Once you’ve signed up to Convertize, you can book your free demo session here: https://calendly.com/convertize/smartplugin-discovery-session/