Deliver a personalised customer experience

Increase customer engagement by offering your visitors tailored, relevant content.

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Get closer to your customersnew

This SmartPlugin™ enables you to dynamically insert your visitors’ geolocation into your website pages, allowing for the creation of personalised content to improve engagement with your products and services. All this can be achieved in a few simple clicks.

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One-click installation. Instant results.

Just drag and drop the plugin onto your website

A/B testing

Maximise engagement

Attract your customers' attention with eye-catching elements

Adjustable Timing

Reducing bounce rate

People are more interested in content that concern them

Targeting Options

Dynamic content

Various content can be displayed using one single change

Brett W. Pelham PhD Experimental Social Psychology

The science behind these SmartPlugins™

All our SmartPlugins™ are guided by consumer psychology

Personalisation takes advantage of Social Cognition. This principle, studied by Pelham, Carvallo and Jones (2003) asserts that people gravitate toward people, places, and things that resemble themselves. It is an unconscious process that is grounded in people’s favourable self-associations: they are biased towards characteristics that relate to themselves. In other words, people like something they have a connection with, even though they may not be aware that this is the reason they feel favourably towards it. For example, customers will gravitate towards a business or website that they feel they share something in common with, such as a location, or that relates directly to something they connect with. This principle of Social Cognition is also referred to as Implicit Egotism.

Personalisation FAQs

Website personalisation is tailoring content to a specific user or group of users. Convertize has a set of SmartPlugins™ that enable you to easily personalise the content of your pages.
You can simply drag and drop your chosen SmartPlugin™ onto the page you want to optimise and follow the instructions. The process will take just a couple of minutes.
Personalisation takes advantage of Social Cognition, which is the principle that people gravitate towards people, places and things that resemble themselves. Humans are biased towards characteristics that relate to themselves (also known as Implicit Egotism). When designing your website you can take advantage of this by tailoring the content to the individual user as much as possible.
You can display personalised content to your users based on their location or the link they arrived on your website from. This means they will see relevant content that matches either their location or, for example, the advert they clicked on before arriving on your website.
Of course! Sign up to a free trial with Convertize and get access to an exclusive 1-to-1 demonstration with one of our Optimisation Experts so you can see how to use Personalisation to increase conversions on your website.
Once you’ve signed up to Convertize, you can book your free demo session here:

Convert more Browsers into Buyers, today.

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