Reading Time: 1 minute
How To Use Scarcity On Your eCommerce Website
5 (100%) 1 vote

Convertize has several dynamic plugins, all of which are must-haves for any eCommerce website, but for this article I will focus solely on the one to help you use scarcity to drive conversions.

Just like our other popular SmartPlugins™ – Dynamic text, Geolocation and Urgency – it is a simple drag-and-drop system, built in to the Convertize platform.

As you can see, as soon as you drop it, a menu will appear, giving you the option to change languages as well as giving you a selection of categories of elements to choose from.

Alternatively, you can also choose the custom product option which allows you to write anything that you would like.

You can also change the aesthetic of the real-time number.

This dynamic element will display the number of visitors which have recently viewed your page. This enables you use scarcity to make your customers feel that the item may run out of stock, whilst also acting as a means of leveraging social proof through popularity.

As soon as the options have been chosen, it is tailored to the style of your website!

Congratulations, as easy as 1-2-3, you have successfully implemented the Scarcity SmartPlugins™. 


Benjamin Ligier

by Benjamin Ligier

Benjamin is CRO Expert at Convertize, based in London. Passionate about design and webmarketing, he started out working in email marketing and then specialised in Conversion Rate Optimisation (CRO).

Newsletter signup

Get CRO Experts tips
by email:

More than 8300 marketing professionals already benefit from our research.