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What is Intrinsic and Extrinsic Motivation?
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A person’s motivation can be intrinsic (based on an internal factor or personal interest) or extrinsic (based on an external factor) and these two types of motivation will have a varying degree of influence depending on the context.

When motivation is induced by an external factor (reward, social pressure, approval of a third party, etc.) it’s an extrinsic motivation. Inversely, intrinsic motivation comes from an individual internal factor, driven by an individual interest or desire. 

Depending on the context, either intrinsic or extrinsic motivation can be more effective. Extrinsic motivation is often most effective when engaging someone to complete a simple task. However, when the task is more complicated and might require more in-depth thought and creativity, this type of motivation has been found to be a hindrance and more success is found through intrinsic motivation.


Benjamin Ligier

by Benjamin Ligier

Benjamin is CRO Expert at Convertize, based in London. Passionate about design and webmarketing, he started out working in email marketing and then specialised in Conversion Rate Optimisation (CRO).