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What is the Curse of Knowledge?
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The Curse of Knowledge sounds like a bit of a paradox but it’s something we all experience. It’s a cognitive bias that prevents those who are better informed from understanding something from the point of view of a lesser-informed party. This is because once you learn something, it is very hard to unlearn it.

This can have an effect on how capable we are of talking about or explaining something to others. Being able to strip back your own knowledge and talk about something in simplified and easy-to-understand terms is an essential communication tool – especially when your platform is a website where you often don’t get a second chance!


Benjamin Ligier

by Benjamin Ligier

Benjamin is CRO Expert at Convertize, based in London. Passionate about design and webmarketing, he started out working in email marketing and then specialised in Conversion Rate Optimisation (CRO).