Free Christmas Gift For Convertize Users
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Smart Persuasion is the Amazon Bestseller by Convertize founders Philippe Aimé and Jochen Grünbeck.
As a gift to Convertize users, we are making a few chapters free to download.
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“A fascinating and practical guide to psychology and consumer behaviour. This book will make digital marketers think more carefully.
David Batey
CEO at Nickelled
![how to choose AB Testing tool](https://www.convertize.com/wp-content/uploads/2020/12/book-image.png)
What Makes Smart
Persuasion Unique
Philippe Aimé and Jochen Grünbeck collected research from Nobel Prize-winning scientists such as Richard Thaler and psychologists like Dan Ariely. This research reveals actionable insight, such as:
- What makes something memorable
- How context shapes our decisions
- When to offer more or fewer choices
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“This book skilfully demonstrates the principles that shape our decisions, with applications you can use when you are optimising a website.
Olivier Mouroux
CEO at Asiance
![ab testing tools](https://www.convertize.com/wp-content/uploads/2019/05/charity-img-2.png)
Books2Africa ensures that children around the world have access to educational and inspiring books.
The organisation collected high-quality used books from the UK and sent them to schools like the Tukongote Community Library, Zambia.
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“This book summarises many principles and shows how to apply them concretely to an eCommerce or software subscription website to generate more sales.
Amazon Review