A/B Testing

In this chapter, we cover A/B testing fundamentals and provide you with a simple framework for conducting A/B Tests. This is a step-by-step guide to performing successful A/B tests. It also includes practical questions related to SEO and website speed. A/B Testing procedures vary between agencies. However, most combine a few key features. This is the five-step plan we […]

With the rising cost of traditional advertising, traffic acquisition has become an expensive activity. Making the most out of existing traffic is an effective alternative. So, what is AB testing and how does it work? AB Testing involves two versions of a single webpage. Version A is the currently used version (the ‘Control‘), while Version B is […]

AB Tasty has announced the release of a new notification system for communicating Social Proof and Urgency to online customers: Nudge Engagement. At first, we were excited to see what our rivals had come up with. However, after reading the press release, we couldn’t help but notice that the system sounded strangely familiar. In fact, […]

Once you have decided to optimize your conversion rate, choosing the right method is the next step. There are three main options: Hiring a CRO Agency Performing CRO without A/B testing (Price Optimization, CRO Apps or Neuromarketing) Purchasing your own A/B testing software All three options provide an effective way to optimize your site. However, learning […]

On average, only 12.5% of A/B tests produce significant results. More worryingly, over half of first-time A/B test users say they are dissatisfied with the results of their tests. Finding the right hypotheses to test and getting reliable results is not easy. So, what are the most common A/B testing mistakes, and how do you […]

So, you have decided to use an A/B testing tool to optimise conversions on your website? But how do you know which one is the best? Our CRO Experts have reviewed a complete list of 26 A/B testing tools to help you pick the best solution for your busines. There are now 26 major A/B testing tools on the market, […]

A/B testing allows marketers to harness the power of data in order to determine which version of a particular webpage is most successful in converting browsers into buyers.  But before conducting a complete website redesign, there are several crucial statistical decisions that must be made to correctly calculate and interpret the results: calculating the AB […]

We get a lot of questions from clients who are interested in A/B testing. However, there is one question we hear more than any other: “Can I do A/B testing with under 100,000 visitors a month?” Finding a way to get Uplift is not easy, and achieving statistical significance is downright difficult. That’s why it is important […]

The challenge of any SaaS provider is to continuously find ways to improve its software. As Convertize has evolved, we have worked hard to develop our A/B Testing system so that it is secure, reliable and easy to use. One of our priorities has been to ensure we deliver the best page load speed possible […]

When optimising your website, you usually have a set of goals which define your conversions: usually a Lead or a Sale. Conversion optimisation is a very iterative process: you continuously test, learn and improve. This implies that you re-use similar “Goals” from an experiment to another. And ideally, you want to save time by not […]

Getting started is always the hardest part, especially with A/B testing. But don’t be disheartened — it really isn’t as bad as it first seems. The two most important things you need to consider are, what am I actually testing and why. Once you have answered these two questions, getting started will be easy as 1, 2, 3! […]

Are you happy with your current A/B test results? How can you be sure you’re testing the right things and making effective improvements that will impact your KPIs? While many A/B testing solutions offer a wide variety of features, in actual fact the best results only result from a small proportion of these. Not only […]

Three years ago, the Convertize team was made up of just 25 people. By happy coincidence, two of our team members were born on the same day: 7 July. We thought it was pretty exceptional to have two members of such a small team with the same birthday so we decided to use it as […]

Over the past 5 years A/B testing has become standard industry practice. According to a study recently conducted by Econsultancy, 67% of businesses use A/B testing to optimise their conversion rates. However, despite this, 90% of A/B testers say that they’re unsatisfied with the results! With this alarming statistic in mind, we decided to ask the question: does A/B […]