A/B Testing Tools and Tips from CRO Experts

Once you have decided to optimize your conversion rate, choosing the right method is the next step. There are three main options: Hiring a CRO Agency Performing CRO without split testing or A/B testing Purchasing your own A/B testing and split testing software All three options provide an effective way to optimize your site. However, […]

On average, only 12.5% of A/B tests produce significant results. More worryingly, over half of first-time A/B test users say they are dissatisfied with the results of their tests. Finding the right hypotheses to test and getting reliable results is not easy. So, what are the most common A/B testing mistakes, and how do you […]

So, you have decided to use A/B testing to optimise conversions on your website? But how do you know which tool to choose? Our CRO Experts have reviewed a complete list of 26 A/B testing tools to help you pick the best solution for your company. There are now 26 major A/B testing tools on the market, not […]

When running an A/B test, two versions of a webpage operate simultaneously and traffic is divided between them. The way visitors respond tells web-marketers which version of the page is best.  To help guide you through the technical details and industry jargon, we have created a series of comprehensive guides to digital marketing and web […]

A/B testing allows marketers to harness the power of data in order to determine which version of a particular webpage is most successful in converting browsers into buyers.  But before conducting a complete website redesign, there are several crucial statistical decisions that must be made to correctly calculate and interpret the results: calculating the AB […]

The question that comes often is “Is AB Testing Possible With Under 100k Monthly Visitors?”. The main decision factor is the volume of traffic going to your website (or page), it is then important to calculate the AB Testing Sample Size before launching any AB test. We have created a simple model, divided in 4 […]

The challenge of any SaaS provider is to continuously find ways to improve its software. As Convertize has evolved, we have worked hard to develop our A/B Testing system so that it is secure, reliable and easy to use. One of our priorities has been to ensure we deliver the best A/B testing speed possible. […]

When optimising your website, you usually have a set of goals which define your conversions: usually a Lead or a Sale. Conversion optimisation is a very iterative process: you continuously test, learn and improve. This implies that you re-use similar “Goals” from an experiment to another. And ideally, you want to save time by not […]

Getting started is always the hardest part, especially with A/B testing. But don’t be disheartened — it really isn’t as bad as it first seems. The two most important things you need to consider are, what am I actually testing and why. Once you have answered these two questions, getting started will be easy as 1, 2, 3! […]

Are you happy with your current A/B test results? How can you be sure you’re testing the right things and making effective improvements that will impact your KPIs? While many A/B testing solutions offer a wide variety of features, in actual fact the best results only result from a small proportion of these. Not only […]

Over the past 5 years A/B testing has become standard industry practice. According to a study recently conducted by Econsultancy, 67% of businesses use A/B testing to optimise their conversion rates. However, despite this, 90% of A/B testers say that they’re unsatisfied with the results! With this alarming statistic in mind, we decided to ask the question: does A/B […]