Split URL, A/B and Multivariate Testing

Reading Time: 8 minutes What is A/B Testing? A/B Testing involves two versions of a single webpage. Version A is the current version (the ‘Control’), while version B is the modified page (the ‘Treatment’). By running both pages simultaneously, you can easily see which one generates more sales or sign-ups.  Running A/B tests is the only way to optimise a website […]

Reading Time: 15 minutes An A/B test compares two versions of a single webpage: A and B. Your traffic is divided between them and their conversion rates are compared. That way, it’s easy to see which version gets the most clicks, sales and sign-ups. By learning how to do A/B testing, you can optimize your website page by page. […]

Reading Time: 12 minutes So, you’ve decided to use an A/B testing tool to optimise your website – how do you know which one is best for you? Our CRO Experts reviewed 24 of the most popular A/B testing tools to help you pick the best one for your business. There are now 24 major A/B testing tools on the market (not to […]

Reading Time: 8 minutes We get lots of different questions from people who are interested in A/B testing, but there’s one question we hear more than any other: “Can I do A/B testing with under 100,000 visitors a month?” A surprising number of optimisation projects end up being useless and AB testing sample size is often the reason. This article will show […]

Reading Time: 4 minutes Enter the data from your “A” and “B” pages into the AB test calculator to see if your results have reached statistical significance. Most AB testing experts use a significance level of 95%, which means that 19 times out of 20, your results will not be due to chance. Conversion Rate This is the number […]

Reading Time: 4 minutes You can now view your AB test results in unprecedented detail, marking key moments in your experiment and comparing your conversion rates to changes in your page’s traffic. The new Convertize results page incorporates three innovative features that make your data easier to analyse and interpret. Together with the A/B testing Smart Editor and Traffic […]

Reading Time: 5 minutes Getting started is always the hardest part, and A/B tests can be overwhelming. There are countless guides to A/B testing, but they often take for granted the most obvious questions: What should I test? Will it be worth it? Does A/B testing really work? This article answers those questions, and will help you to focus on […]

Reading Time: 13 minutes A/B testing allows you to prove which version of a webpage is best. If your goal is to convert browsers into buyers, a test will give you a solid answer. However, before you start a complete website redesign, it’s important to make sure your results are reliable. Learning how to work with AB testing statistics is one […]

Reading Time: 10 minutes In 2018, Optimizely removed the pricing plans that made A/B testing possible for thousands of businesses – forcing them to look for a cheaper Optimizely alternative. Three years on, this article asks whether predictions about the “death of A/B testing” were correct, and considers the best Optimizely alternatives in 2021. To understand why the changes introduced by Optimizely […]

Reading Time: 8 minutes AB Tasty has announced the release of a new notification system for communicating Social Proof and Urgency to online customers: Nudge Engagement. At first, we were excited to see what our rivals had come up with. However, after reading the press release, we couldn’t help but notice that the system sounded strangely familiar. In fact, […]

Reading Time: 10 minutes Once you have decided to optimize your conversion rate, choosing the right method is the next step. There are three main options: Hiring a CRO Agency Performing CRO without A/B testing (Price Optimization, CRO Apps or Neuromarketing) Purchasing your own A/B testing software All three options provide an effective way to optimize your site. However, learning […]

Reading Time: 7 minutes On average, only 12.5% of A/B tests produce significant results. More worryingly, over half of first-time A/B test users say they are dissatisfied with the results of their tests. Finding the right hypotheses to test and getting reliable results is not easy. So, what are the most common A/B testing mistakes, and how do you […]

Reading Time: 14 minutes The challenge of any SaaS provider is to continuously find ways to improve its software. As Convertize has evolved, we have worked hard to develop our A/B Testing system so that it is secure, reliable and easy to use. One of our priorities has been to ensure we deliver the best page load speed possible […]

Reading Time: 2 minutes When optimising your website, you usually have a set of goals which define your conversions: usually a Lead or a Sale. Conversion optimisation is a very iterative process: you continuously test, learn and improve. This implies that you re-use similar “Goals” from an experiment to another. And ideally, you want to save time by not […]

Reading Time: 3 minutes Are you happy with your current A/B test results? How can you be sure you’re testing the right things and making effective improvements that will impact your KPIs? While many A/B testing solutions offer a wide variety of features, in actual fact the best results only result from a small proportion of these. Not only […]

Reading Time: 3 minutes Three years ago, the Convertize team was made up of just 25 people. By happy coincidence, two of our team members were born on the same day: 7 July. We thought it was pretty exceptional to have two members of such a small team with the same birthday so we decided to use it as […]

Reading Time: 4 minutes Over the past 5 years A/B testing has become standard industry practice. According to a study recently conducted by Econsultancy, 67% of businesses use A/B testing to optimise their conversion rates. However, despite this, 90% of A/B testers say that they’re unsatisfied with the results! With this alarming statistic in mind, we decided to ask the question: does A/B […]