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Psychology

Consumer Behaviour and Neuromarketing experts share insights that will increase your conversion rate

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15 Neuromarketing Books You Must Read In 2025

by Jochen Grünbeck

11 May 2025

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Reading Time: 13 minutes Apparently, you should never judge a book by its cover … that’s worrying, since these ones say that you’re about to do just that! According to their best-selling, $billion-making and Nobel-Prize-winning authors, you will judge these neuromarketing books before you even realise it. Our latest publication, Smart Persuasion, was inspired by the work of both psychologists […]

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Social Proof: Science, Psychology and Application. With Examples

by Jochen Grünbeck

10 May 2025

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what is social proof

Reading Time: 6 minutes Social Proof is a social and psychological phenomenon, also known as “informational social influence,” where individuals copy other people’s behaviour. It is responsible for the “buzz” that follows success and the way popularity comes in waves.  The effect occurs when a person is unsure of the correct way to behave. In this situation, they will often look […]

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what is social proof

Is Social Proof a Dark Pattern?

by Philippe Aimé

08 May 2025

Views: 0
what is social proof

Reading Time: 7 minutes Is it bad to use Social Proof in Digital Marketing? Is there a bad way and a good way to use Social Proof and Social Influence? And the big question: Is Social Proof a Dark Pattern? In 2009, User interface designer Harry Brignull coined the phrase “Dark Pattern” and decided to maintain a website that […]

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what is social proof

Social Proof & Digital Marketing: How to Use It, with Examples

by Jochen Grünbeck

08 May 2025

Views: 0
social proof marketing

Reading Time: 7 minutes Have you ever wondered why TV shows use canned laughter, or why bartenders put money in their own tips jars? In a previous article we discussed the science of Social Proof. Here, we look at how Social Proof works, how it is used, and why social proof marketing is such a powerful sales tool. Social Proof shapes […]

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social proof marketing

72 Psychological Triggers
to Convert Visitors into Customers in 2025

by Jochen Grünbeck

08 May 2025

Views: 0
cognitive biases conversion rate

Reading Time: 10 minutes What is a Psychological Trigger? How your visitors and website’s conversion rate are affected by psychological triggers? This list of 72 cognitive biases (psychological triggers) introduces the most important forms of unconscious bias that affect your business and conversions. By understanding these mental triggers, you can convert more of your visitors into customers. What is […]

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cognitive biases conversion rate

How To Understand and Shape Consumer Behaviour. With Examples

by Jochen Grünbeck

07 May 2025

Views: 0
what is consumer behaviour

Reading Time: 9 minutes Consumer Behaviour is the study of why people buy things and how they choose what to buy. Experts in consumer behaviour take ideas from psychology and economics to help analyse and explain the choices we make. For example, scientists like Richard Thaler, Daniel Kahneman, Dan Ariely and Robert Cialdini have shown how the decisions we make are both […]

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what is consumer behaviour

14 Proven Ways to Use Social Proof in eCommerce (Tips & Examples)

by Jochen Grünbeck

04 May 2025

Views: 0
social proof ecommerce

Reading Time: 10 minutes According to the most recent surveys, 92% of consumers read at least one review before buying something online. More striking, 47% of people will only buy products rated above 4 stars. However, despite these statistics, very few businesses have an effective strategy for using Social Proof in eCommerce. This article will show you: 14 proven ways to use Social […]

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social proof ecommerce

Upgrade Your Online Customer Experience With Real-World Techniques

by Stephen Courtney

03 May 2025

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online customer experience

Reading Time: 6 minutes Despite claims that eCommerce has finally conquered the high-street, brick wall stores appear to be here to stay. Traditional shops do some things better than their digital counterparts and understanding why can help you to improve your eCommerce website. This article outlines 5 quick ways to upgrade your online customer experience, based on the psychology […]

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online customer experience

What is Nudge Marketing?

by Charlotte Franssen

02 May 2025

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nudge marketing

Reading Time: 4 minutes Nudge Marketing is used to influence customers’ decisions indirectly through suggestion and reinforcement. Marketers use subtle interventions to adjust the “Choice Architecture,” making particular outcomes more likely. As demonstrated by Daniel Kahneman and Richard Thaler, most decisions are based on biases and guesswork. Cass Sunstein and Richard Thaler, Nudge (2008): A nudge, as we shall use the term, […]

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nudge marketing

What is Neuromarketing and How Does Psychology Increase Conversions?

by Benjamin Ligier

01 May 2025

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visitor to customer ratio

Reading Time: 6 minutes For the past decade, global brands and eCommerce websites have invested heavily in nudge marketing and neuromarketing expertise. This new approach to online sales has shaped the headlines, landing pages and even buttons used by our favourite websites: but what is neuromarketing, and how does it work? Your website loads in under 2 seconds, your […]

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visitor to customer ratio

The Secrets of Product Pricing: 4 Simple Ways to Sell More

by Aleksander Gora

21 April 2025

Views: 0
product pricing

Reading Time: 6 minutes Thursday evening, 2.00 pm. I find myself driving around, trying to find an open shop. It’s coffee that I’m after, but the city has other ideas. “Doesn’t anyone want my money?” I asked myself. “Surely there are enough workaholics to justify a 24/7 caffeine drip?”  I started to wonder how many other businesses would benefit from […]

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product pricing

Website User Experience and the 5 Cognitive Principles That Shape UX Design

by Benjamin Ligier

21 April 2025

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website ux design

Reading Time: 4 minutes The machine wouldn’t scan. That was the excuse I gave to the security guards as they led me away from my local supermarket. Around my feet were pieces of a self-checkout machine I had just destroyed. Such are the consequences of poor user experience. The same principles, if not the same stakes, affect the User […]

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website ux design

How Restaurants Use the Psychology of Choice to Influence You

by Philippe Aimé

20 April 2025

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Reading Time: 4 minutes Creating a successful menu is the one of the most important tasks for any restaurant. It needs to attract customers whilst generating a healthy profit. Restaurants spend huge amounts of time and money perfecting their menus. To do this, they use the psychology of choice. According to a Gallop poll, diners spend an average of […]

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5 Cognitive Biases that Explain the Psychology of Black Friday

by Jochen Grünbeck

18 April 2025

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Reading Time: 3 minutes We’ve all seen it – grainy footage of frenzied shoppers wrestling over Black Friday deals. The reality of this modern tradition often resembles the most harrowing of horror-movie scenes. But what is it that drives people to such crazed behaviour – what is behind the psychology of Black Friday?  Businesses have invested vast amounts of time […]

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Increase eCommerce Revenue With Consumer Psychology

by Benjamin Ligier

14 April 2025

Views: 0
increase ecommerce revenue

Reading Time: 3 minutes Can consumer psychology improve your store? If you feel your eCommerce store is underperforming, or that you are failing to gain as much exposure and customers as you wish, you may want to look at consumer psychology. This article explains exactly what consumer psychology is, and how it can benefit your business. What is consumer […]

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increase ecommerce revenue

Why honesty is the best policy when it comes to marketing

by Charlotte Franssen

13 April 2025

Views: 0
honesty marketing

Reading Time: 7 minutes Do you have children? Ever tried to make them eat more healthily? Perhaps you’ve tried to persuade them that broccoli is delicious, or that eating spinach will make them as strong as Popeye? Is honesty top of your list? Often these attempts at persuasion can make us feel uneasy – probably because it feels like […]

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honesty marketing

The Paradox of Choice: How Limiting Choice can Increase e-Commerce Conversions

by Charlotte Franssen

10 April 2025

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the paradox of choice

Reading Time: 11 minutes I come from a country that was communist for a long time. My parents used to tell me stories about how when they were younger they would go to the supermarket and have nothing to choose from. There would only ever be three products – milk, bananas, bread – and just one version of each. […]

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the paradox of choice

How to Boost Conversion Rates with Seven Neuroscience Tactics

by Philippe Aimé

09 April 2025

Views: 0

Reading Time: 4 minutes Discount codes and flash sales are simple and well known ways to convince customers to purchase a product, but what other methods can you use to boost conversion rates? It is not an easy task. In fact, according to web research company, Baymard Institute,  two out of three (67.45%) of online shopping carts are abandoned […]

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Uncertainty: The secret marketing tool to optimise conversions and boost sales

by Philippe Aimé

08 April 2025

Views: 0
motivating uncertainty marketing

Reading Time: 4 minutes We tell ourselves that we are rational shoppers. We gather as much information as we can before making a decision, and feel as though our choices were reasonable. That’s why it’s such a paradox to discover that we’re in fact extremely influenced by the Motivating Uncertainty Effect, which can lead to “inexplicable” impulse buys. This cognitive […]

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motivating uncertainty marketing

Take the Pain of Paying out of Payments

by Jochen Grünbeck

05 April 2025

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pain of paying

Reading Time: 3 minutes Looking back, I really didn’t need that overpriced cup of coffee this morning but the seasonal flavours have just launched and I’m a sucker for anything Christmas related. But when I went to pay for my high priced coffee, I felt something that I can only be described as a pain or an ache… Psychologists […]

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pain of paying

When Do We Experience Cognitive Biases?

by Philippe Aimé

05 April 2025

Views: 0
everyday examples cognitive biases

Reading Time: 3 minutes In everyday life we are constantly bombarded with cognitive biases, it is actually difficult to think of a situation in which these biases are completely absent. You probably don’t even realise that they are at work! Here are a few examples: × We will send you an email so you can grab the download later! […]

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everyday examples cognitive biases

What Are Cognitive Biases?

by Benjamin Ligier

04 April 2025

Views: 0
cognitive biases

Reading Time: 2 minutes Cognitive biases are mental shortcuts that cause a perceptual or decisional errors, which often go completely unnoticed. Your brain consists of around 100 billion neurons and has a processing speed of up to 120 meters / second. Amazing, huh? Despite such immense brain power, us human beings are not infallible — we fall subject to […]

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cognitive biases
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Resources

Resources
Conversion Rate Optimization (CRO) Quick Start Guide
100+ Ways to Effectively Increase Your SaaS Conversion Rate
Neuromarketing Glossary: A dictionary of cognitive biases, behavioural effects and neuromarketing terms
Most Read Articles
15 Neuromarketing Books You Must Read In 2025
what is consumer behaviour
How To Understand and Shape Consumer Behaviour. With Examples
nudge marketing
What is Nudge Marketing?
what is social proof
Social Proof: Science, Psychology and Application. With Examples
cognitive biases conversion rate
72 Psychological Triggers
to Convert Visitors into Customers in 2025
nudgify logo

Improve the customer journey of your e-commerce or SaaS website with Personalized Nudges

Add to my website
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