Convertize

February 2021

Main menu

  • Features 
    • A/B Testing Features & Plugins 
    • All FeaturesAll A/B Testing Features
    •   
    • Run Smarter Tests
    • Add To Your Pages
    • AutopilotSafer, hassle-free testing
    • PersonalizationCreate a personalized user experience
    • Smart EditorSimple drag-and-drop editing
    • Dynamic TextMatch your titles to your ads
    • Lightning ModeFaster A/B test loading speeds
    • GeolocationTarget your visitor’s location
    • Hybrid StatisticsSuper-fast statistics engine
    • Smart NotificationsCreate and test live notifications
  • Pricing
  • CRO Agency
  • Nudgify
    • Social Proof Notifications 
    • NudgifySocial Proof app for your website
    • Nudgify for ShopifySocial Proof app for your Shopify store
  • Resources
    • Free Tools & Resources 
    • Articles & Guides
    • Tools & Documentation
    • Convertize BlogExpert articles by our CRO team
    • DocumentationHow to use Convertize and run tests
    • What Is A/B TestingAn introduction to A/B testing
    • Significance CalculatorWhat your results mean
    • How To Do A/B TestingFrom beginner to A/B test expert
    • 250+ A/B Testing IdeasA/B testing ideas for any website
    • Conversion Rate OptimizationHow to optimize your website
  • Try for free
  • Login
    • Français

Category menu

  • Categories
  • A/B Testing
  • CRO
  • Psychology
  • Marketing
  • Case Studies
    • Français

Psychology

Consumer Behaviour and Neuromarketing experts share insights that will increase your conversion rate

Share on TwitterShare on FacebookShare on Linkedin

72 Cognitive Biases to Optimize your Conversion Rates [2021]

Jochen Grünbeck

by Jochen Grünbeck

02 January 2021

Views: 14,125
cognitive biases conversion rate

Reading Time: 10 minutes What are cognitive biases? More importantly, how do they affect your website’s conversion rate? This list of 72 cognitive biases introduces the most important forms of unconscious bias that affect eCommerce websites. By understanding these psychological habits, you can convert more of your visitors into customers. Cognitive Biases: What You Need to Know Cognitive biases […]

Read more

cognitive biases conversion rate

14 Proven Ways to Use Social Proof in eCommerce (Tips & Examples)

Stephen Courtney

by Stephen Courtney

01 January 2021

Views: 13,262
social proof ecommerce

Reading Time: 10 minutes According to the most recent surveys, 92% of consumers read at least one review before buying something online. More striking, 47% of people will only buy products rated above 4 stars. However, despite these statistics, very few businesses have an effective strategy for using Social Proof in eCommerce. This article will show you: 14 proven ways to use Social […]

Read more

social proof ecommerce

Upgrade Your Online Customer Experience With Real-World Techniques

Stephen Courtney

by Stephen Courtney

17 May 2020

Views: 11,998
online customer experience

Reading Time: 6 minutes Despite claims that eCommerce has finally conquered the high-street, brick wall stores appear to be here to stay. Traditional shops do some things better than their digital counterparts and understanding why can help you to improve your eCommerce website. This article outlines 5 quick ways to upgrade your online customer experience, based on the psychology […]

Read more

online customer experience

The Science and Secrets of Social Proof

Benjamin Ligier

by Benjamin Ligier

20 January 2020

Views: 18,811
what is social proof

Reading Time: 6 minutes Social Proof is a social and psychological phenomenon, also known as “informational social influence,” where individuals copy other people’s behaviour. It is responsible for the “buzz” that follows success and the way popularity comes in waves.  The effect occurs when a person is unsure of the correct way to behave. In this situation, they will often look […]

Read more

what is social proof

How To Understand Consumer Behaviour And Influence Choices

Stephen Courtney

by Stephen Courtney

20 January 2020

Views: 19,465
what is consumer behaviour

Reading Time: 9 minutes Consumer Behaviour is the study of why people buy things and how they choose what to buy. Experts in consumer behaviour take ideas from psychology and economics to help analyse and explain the choices we make. For example, scientists like Richard Thaler, Daniel Kahneman, Dan Ariely and Robert Cialdini have shown how the decisions we make are both […]

Read more

what is consumer behaviour

Use Social Proof Marketing To Boost Your Sales

Jochen Grünbeck

by Jochen Grünbeck

11 January 2020

Views: 13,298
social proof marketing

Reading Time: 7 minutes Have you ever wondered why TV shows use canned laughter, or why bartenders put money in their own tips jars? In a previous article we discussed the science of Social Proof. Here, we look at how Social Proof works, how it is used, and why social proof marketing is such a powerful sales tool. Social Proof shapes […]

Read more

social proof marketing

15 Neuromarketing Books You Need On Your Shelf In 2020

Stephen Courtney

by Stephen Courtney

04 January 2020

Views: 31,388

Reading Time: 13 minutes Apparently, you should never judge a book by its cover … that’s worrying, since these ones say that you’re about to do just that! According to their best-selling, $billion-making and Nobel-Prize-winning authors, you will judge these neuromarketing books before you even realise it. Our latest publication, Smart Persuasion, was inspired by the work of both psychologists […]

Read more

What is Nudge Marketing?

Stephen Courtney

by Stephen Courtney

03 January 2020

Views: 23,701
nudge marketing

Reading Time: 4 minutes Nudge Marketing is used to influence customers’ decisions indirectly through suggestion and reinforcement. Marketers use subtle interventions to adjust the “Choice Architecture,” making particular outcomes more likely. As demonstrated by Daniel Kahneman and Richard Thaler, most decisions are based on biases and guesswork. Cass Sunstein and Richard Thaler, Nudge (2008): A nudge, as we shall use the term, […]

Read more

nudge marketing

What is Neuromarketing and How Does Psychology Increase Conversions?

Benjamin Ligier

by Benjamin Ligier

18 October 2019

Views: 4,522
visitor to customer ratio

Reading Time: 6 minutes For the past decade, global brands and eCommerce websites have invested heavily in nudge marketing and neuromarketing expertise. This new approach to online sales has shaped the headlines, landing pages and even buttons used by our favourite websites: but what is neuromarketing, and how does it work? Your website loads in under 2 seconds, your […]

Read more

visitor to customer ratio

The Secrets of Product Pricing: 4 Simple Ways to Sell More

Aleksander Gora

by Aleksander Gora

23 February 2019

Views: 5,243
product pricing

Reading Time: 6 minutes Thursday evening, 2.00 pm. I find myself driving around, trying to find an open shop. It’s coffee that I’m after, but the city has other ideas. “Doesn’t anyone want my money?” I asked myself. “Surely there are enough workaholics to justify a 24/7 caffeine drip?”  I started to wonder how many other businesses would benefit from […]

Read more

product pricing

Website User Experience and the 5 Cognitive Principles That Shape UX Design

Oscar Waterworth

by Oscar Waterworth

05 February 2019

Views: 5,905
website ux design

Reading Time: 4 minutes The machine wouldn’t scan. That was the excuse I gave to the security guards as they led me away from my local supermarket. Around my feet were pieces of a self-checkout machine I had just destroyed. Such are the consequences of poor user experience. The same principles, if not the same stakes, affect the User […]

Read more

website ux design

How Restaurants Use the Psychology of Choice to Influence You

Philippe Aimé

by Philippe Aimé

09 January 2019

Views: 5,830

Reading Time: 4 minutes Creating a successful menu is the one of the most important tasks for any restaurant. It needs to attract customers whilst generating a healthy profit. Restaurants spend huge amounts of time and money perfecting their menus. To do this, they use the psychology of choice. According to a Gallop poll, diners spend an average of […]

Read more

5 Cognitive Biases that Explain the Psychology of Black Friday

Jochen Grünbeck

by Jochen Grünbeck

22 November 2018

Views: 4,934

Reading Time: 3 minutes We’ve all seen it – grainy footage of frenzied shoppers wrestling over Black Friday deals. The reality of this modern tradition often resembles the most harrowing of horror-movie scenes. But what is it that drives people to such crazed behaviour – what is behind the psychology of Black Friday?  Businesses have invested vast amounts of time […]

Read more

Increase eCommerce Revenue With Consumer Psychology

Benjamin Ligier

by Benjamin Ligier

02 May 2018

Views: 3,020
increase ecommerce revenue

Reading Time: 3 minutes Can consumer psychology improve your store? If you feel your eCommerce store is underperforming, or that you are failing to gain as much exposure and customers as you wish, you may want to look at consumer psychology. This article explains exactly what consumer psychology is, and how it can benefit your business. What is consumer […]

Read more

increase ecommerce revenue

Why honesty is the best policy when it comes to marketing

Avatar

by Nora Popova

09 April 2018

Views: 2,671
honesty marketing

Reading Time: 7 minutes Do you have children? Ever tried to make them eat more healthily? Perhaps you’ve tried to persuade them that broccoli is delicious, or that eating spinach will make them as strong as Popeye? Is honesty top of your list? Often these attempts at persuasion can make us feel uneasy – probably because it feels like […]

Read more

honesty marketing

The Paradox of Choice: How Limiting Choice can Increase e-Commerce Conversions

Avatar

by Nora Popova

01 December 2017

Views: 9,690
the paradox of choice

Reading Time: 11 minutes I come from a country that was communist for a long time. My parents used to tell me stories about how when they were younger they would go to the supermarket and have nothing to choose from. There would only ever be three products – milk, bananas, bread – and just one version of each. […]

Read more

the paradox of choice

How to Boost Conversion Rates with Seven Neuroscience Tactics

Philippe Aimé

by Philippe Aimé

07 July 2017

Views: 6,214

Reading Time: 4 minutes Discount codes and flash sales are simple and well known ways to convince customers to purchase a product, but what other methods can you use to boost conversion rates? It is not an easy task. In fact, according to web research company, Baymard Institute,  two out of three (67.45%) of online shopping carts are abandoned […]

Read more

Uncertainty: The secret marketing tool to optimise conversions and boost sales

Philippe Aimé

by Philippe Aimé

23 March 2017

Views: 2,109
motivating uncertainty marketing

Reading Time: 4 minutes We tell ourselves that we are rational shoppers. We gather as much information as we can before making a decision, and feel as though our choices were reasonable. That’s why it’s such a paradox to discover that we’re in fact extremely influenced by the Motivating Uncertainty Effect, which can lead to “inexplicable” impulse buys. This cognitive […]

Read more

motivating uncertainty marketing

Take the Pain of Paying out of Payments

Jochen Grünbeck

by Jochen Grünbeck

14 November 2016

Views: 2,160
pain of paying

Reading Time: 3 minutes Looking back, I really didn’t need that overpriced cup of coffee this morning but the seasonal flavours have just launched and I’m a sucker for anything Christmas related. But when I went to pay for my high priced coffee, I felt something that I can only be described as a pain or an ache… Psychologists […]

Read more

pain of paying

When Do We Experience Cognitive Biases?

Philippe Aimé

by Philippe Aimé

10 November 2016

Views: 1,500
everyday examples cognitive biases

Reading Time: 3 minutes In everyday life we are constantly bombarded with cognitive biases, it is actually difficult to think of a situation in which these biases are completely absent. You probably don’t even realise that they are at work! Here are a few examples: × We will send you an email so you can grab the download later! […]

Read more

everyday examples cognitive biases

What Are Cognitive Biases?

Benjamin Ligier

by Benjamin Ligier

08 November 2016

Views: 2,342
cognitive biases

Reading Time: 2 minutes Cognitive biases are mental shortcuts that cause a perceptual or decisional errors, which often go completely unnoticed. Your brain consists of around 100 billion neurons and has a processing speed of up to 120 meters / second. Amazing, huh? Despite such immense brain power, us human beings are not infallible — we fall subject to […]

Read more

cognitive biases
Most Read Articles
15 Neuromarketing Books You Need On Your Shelf In 2020
nudge marketing
What is Nudge Marketing?
what is consumer behaviour
How To Understand Consumer Behaviour And Influence Choices
what is social proof
The Science and Secrets of Social Proof
cognitive biases conversion rate
72 Cognitive Biases to Optimize your Conversion Rates [2021]

Resources

Resources
Neuromarketing Glossary: A dictionary of cognitive biases, behavioural effects and neuromarketing terms
The Complete A/B Testing Guide 2020
AB Test Significance

Ready to launch your first A/B test?

Try Convertize for FREE -
no credit card required

Try for FREE Book a Demo

Improve Customer Engagement and
Increase Your Revenue with AB Testing

Try our 14-day free trial - no credit card required

Try for FREE
Book a demo
logo

Convertize Limited
12 Hammersmith Grove
London, W6 7AP
United Kingdom

Try now for FREE

Company

  • About Us
  • Contact
  • Career
  • Press & Publicity
  • Terms & Conditions
  • Privacy Policy
  • GDPR Data Processing Agreement

Products

  • A/B Testing
  • CRO Agency
  • CRO Agency London
  • Nudge Notifications
  • Personalization
  • Plans & Pricing
  • AB Tasty Alternative
  • Google Optimize Alternative
  • Optimizely Alternative
  • VWO Alternative
  • Optimization Platform
  • Social Proof App

Resources

  • A/B Testing Ideas
  • CRO Experts Tips
  • Documentation
  • Examples
  • Help & Support
  • Nudgify Documentation
  • Video Tutorials

Made with in London

Made with in London, UK.