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March 2023

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Case Studies

Real-world applications of Conversion Rate Optimization, A/B Testing and Consumer Psychology

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Amazon Website Design: 5 Winning Conversion Tactics

by Charlotte Franssen

13 June 2018

Views: 24,575

Reading Time: 6 minutes Amazon, a name chosen by the company’s creator Jeff Bezos to evoke the world’s largest river, is now more readily associated with its largest e-commerce website. In 2015, it reached $100 billion in annual revenues, the fastest a company has ever reached that milestone. With a long list of similarly impressive performance statistics, Amazon’s website […]

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How could Zalando optimise its conversions?

by Benjamin Ligier

15 March 2017

Views: 4,804
optimise conversions zalando

Reading Time: 2 minutes Time for me to update my wardrobe! I might sound lazy but I prefer to shop online so I don’t have to spend time in busy stores. After having looked on different websites, zalando.co.uk caught my attention and convinced me to buy a pair of jeans there. As a Conversion Optimisation Consultant, I couldn’t help […]

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optimise conversions zalando

3 psychological principles that transform Uber’s client experience

by Philippe Aimé

02 March 2017

Views: 5,830
uber client experience

Reading Time: 4 minutes Since it started in 2009, Uber has gradually become a global force, operating in 70 countries and more than 400 cities. The Californian company grows by 40  million active users each month. The keys to their success are well known: disruption of the taxi monopoly, digital service, and ease of use. Nevertheless, have you ever […]

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uber client experience

Which Neuromarketing Principle Predicts Success For Amazon’s Go Store?

by Jochen Grünbeck

06 December 2016

Views: 3,894
cro-case-study

Reading Time: 2 minutes Yesterday, Amazon opened its first ‘Amazon Go Store’, a move which is said to change the retail world as we know it. You simply pick up the product or products you would like to purchase and walk out the store, hence the term “just walk out technology”. As you leave the store, your Amazon account […]

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cro-case-study

How much have they optimised their website, a Lidl or a lot?

by Benjamin Ligier

02 December 2016

Views: 3,989
cro case study lidl

Reading Time: 4 minutes With Christmas only just around the corner, the competition between supermarkets is really starting to heat up; they all want to be the one to put the turkey and its trimmings on your table this Christmas. The release of their highly anticipated TV adverts marked the start of the festive competition for customers, but I’m […]

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cro case study lidl

How Barack Obama used website optimisation to get re-elected

by Jochen Grünbeck

17 November 2016

Views: 7,297
obama website optimisation

Reading Time: 4 minutes In 2012 Barack Obama made history. Not only was he the first black US president to be re-elected. But he and his team achieved the most successful fundraising campaign in US history. He was the first candidate ever to receive $1 billion in donations, of which an incredible $690 million was raised digitally. (source: Time […]

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obama website optimisation

Why Is Booking.com’s Conversion Rate So High?

by Philippe Aimé

09 November 2016

Views: 11,907

Reading Time: 4 minutes Got a last minute business meeting over the other side of the country? — You need a hotel and you need it quick. What do you do? Many of us would head over to the Booking.com website. For those of you who may not know, it is an online booking website that features over 1 million properties […]

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9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates

by Benjamin Ligier

06 October 2016

Views: 4,768
Neuromarketing-Net-a-porter-Convertize

Reading Time: 4 minutes Welcome to another post of our “Online Persuasion Insiders” series! The summer sales have started and my girlfriend casually mentioned a black swimming costume she liked that was on sale on Net-à-Porter so I decided to take a look. As a Conversion Optimisation Consultant, I can’t help but take note of both the positive aspects […]

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Neuromarketing-Net-a-porter-Convertize

BlaBlaCar – How Do They Use Neuromarketing To Boost the Conversion Rate of Their HomePage?

by Benjamin Ligier

20 September 2016

Views: 4,766

Reading Time: 5 minutes Whether you’re a startup or an established company, your site’s homepage deserves your attention as it is the first thing your customers will see when they arrive on your site! It’s effectively your shop window and, if you pass by a shop window that’s in disarray with all types of clothing – from goth t-shirts to […]

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John Lewis – the £1 billion online checkout

by Benjamin Ligier

20 September 2016

Views: 5,297
checkout

Reading Time: 8 minutes John Lewis – a quintessential British brand that has never failed to grow and adapt with the times. Their online store is hugely successful, with online sales almost tripling since 2011 and exceeding the annual £1billion mark back in 2014. Well, they must be doing something right! I decided to check out their checkout (see […]

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checkout

8 Neuromarketing Principles Used by Airbnb to Optimise their Sign-up Form

by Aleksander Gora

20 September 2016

Views: 6,049
optimise sign up form

Reading Time: 5 minutes Whether you’re a startup or an established business, lead generation is key for continued success and growth. So, if you do well enough to get people to the point where they’ve arrived on your sign-up form then the last thing you want is the form itself sending them bouncing away! We took a look at […]

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optimise sign up form

8 Neuromarketing Principles Used by British Airways to optimise their Conversions Rates

by Benjamin Ligier

18 July 2016

Views: 8,583
conversion optimisation british airways

Reading Time: 4 minutes Welcome to another instalment of our “Online Persuasion Insiders” series! Summer is here but the weather is leaving a lot to be desired so I think I’ll head over to the South of France instead where the sun is far more reliable! I need to book a flight to meet my friends in Marseille so I […]

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conversion optimisation british airways

BREXIT, neuromarketing and how I got it wrong!

by Philippe Aimé

27 June 2016

Views: 3,198
brexit psychology

Reading Time: 3 minutes Published on LinkedIn on June 25, 2016 Yesterday night I went to sleep at 3:30, not because I came back from The Ministry of Sound or from the White Horse, but because like many of my British neighbours, I wanted to know the BREXIT results. A few days before, my 8-year-old daughter asked me “Daddy, we will stay […]

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brexit psychology

9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates

by Benjamin Ligier

23 March 2016

Views: 7,145
ikea neuromarketing case study

Reading Time: 4 minutes Welcome to the latest publication of our “Online Persuasion Insiders” series! As a Conversion Optimisation Consultant, I can’t help but take note of how each website I visit optimises its conversions. Recently, I found myself in the market for a new desk lamp and, naturally, I ended up at the homepage of the Swedish giant IKEA. Join […]

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ikea neuromarketing case study
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Resources

Resources
Conversion Rate Optimization (CRO) Quick Start Guide
100+ Ways to Effectively Increase Your SaaS Conversion Rate
Neuromarketing Glossary: A dictionary of cognitive biases, behavioural effects and neuromarketing terms
Most Read Articles
Amazon Website Design: 5 Winning Conversion Tactics
Why Is Booking.com’s Conversion Rate So High?
conversion optimisation british airways
8 Neuromarketing Principles Used by British Airways to optimise their Conversions Rates
obama website optimisation
How Barack Obama used website optimisation to get re-elected
ikea neuromarketing case study
9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates
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Improve the customer journey of your e-commerce or SaaS website with Personalized Nudges

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