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9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
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Welcome to another post of our “Online Persuasion Insiders” series!

The summer sales have started and my girlfriend casually mentioned a black swimming costume she liked that was on sale on Net-à-Porter so I decided to take a look.

As a Conversion Optimisation Consultant, I can’t help but take note of both the positive aspects of their site – and also the areas for improvement. 

Join me on my user journey as I take note of both the positives and the areas for improvement on their site and discover neuroscience principles at work, 18 mistakes to correct and 5 suggestions for optimisation.

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9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates

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Thank you for reading!

 
 
Benjamin Ligier

by Benjamin Ligier

Benjamin is a CRO Expert at Convertize. He is passionate about design, web marketing and consumer psychology.

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Benjamin is an expert in A/B testing and conversion rate optimisation. He works on testing and design.

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