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January 2021

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CRO Experts Tips to boost your Conversion Rates

Top 3 Social Proof Apps in the Shopify App Store (2021)

Benjamin Ligier

by Benjamin Ligier

January 03, 2021

Reading Time: 4 minutes In today’s e-commerce industry, it’s not enough to offer the best products or the cheapest deals. Driving traffic to your Shopify store is only half the battle – all that effort is wasted if you don’t convert your visitors into customers. Luckily, the Shopify App Store contains hundreds of Social Proof Apps to engage your visitors […]

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How to Improve Your eCommerce Conversion Rate – Don’t Settle For 2%

Benjamin Ligier

by Benjamin Ligier

January 01, 2021

Reading Time: 11 minutes Despite the money spent on customer acquisition, most stores are surprisingly complacent about their eCommerce conversion rate. Surveys documenting average conversion rates usually put the figure around 2%. That might seem reasonable, but consider this… The Royal Albert Hall seats 5500 people. If 2% of the audience buys something during a show (ie. if the Royal Albert […]

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Where To Start With A/B Tests

Benjamin Ligier

by Benjamin Ligier

March 10, 2020

a b tests where to start

Reading Time: 5 minutes Getting started is always the hardest part, and A/B tests can be overwhelming. There are countless guides to A/B testing, but they often take for granted the most obvious questions: What should I test? Will it be worth it? Does A/B testing really work? This article answers those questions, and will help you to focus on […]

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a b tests where to start

The Science and Secrets of Social Proof

Benjamin Ligier

by Benjamin Ligier

January 20, 2020

what is social proof

Reading Time: 6 minutes Social Proof is a social and psychological phenomenon, also known as “informational social influence,” where individuals copy other people’s behaviour. It is responsible for the “buzz” that follows success and the way popularity comes in waves.  The effect occurs when a person is unsure of the correct way to behave. In this situation, they will often look […]

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what is social proof

How To Optimize Your Checkout Page

Benjamin Ligier

by Benjamin Ligier

January 09, 2020

Reading Time: 17 minutes We get hundreds of emails every month that start the same way: “My website’s getting solid traffic, but I just can’t get people to buy.” Checkout page optimization is often the first step because it can increase your sales immediately by cutting down on abandoned baskets. This page will show you: What makes a checkout […]

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What is Neuromarketing and How Does Psychology Increase Conversions?

Benjamin Ligier

by Benjamin Ligier

October 18, 2019

visitor to customer ratio

Reading Time: 6 minutes For the past decade, global brands and eCommerce websites have invested heavily in nudge marketing and neuromarketing expertise. This new approach to online sales has shaped the headlines, landing pages and even buttons used by our favourite websites: but what is neuromarketing, and how does it work? Your website loads in under 2 seconds, your […]

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visitor to customer ratio

5 Proven Ways To Grow Your Revenue With Sales Notifications

Benjamin Ligier

by Benjamin Ligier

August 27, 2019

grow revenue sales notifications

Reading Time: 5 minutes Sales notifications activate the purchase triggers that motivate consumers to buy. In a highly-competitive sales environment, effects like Social Proof, FOMO and Urgency help to increase your eCommerce conversion rate. That means you get more sales from the same number of customers, reducing your CPA (the amount you pay to attract new customers) and improving the profitability […]

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grow revenue sales notifications

3 Big Reasons Why You Should Avoid Web Push Notifications

Benjamin Ligier

by Benjamin Ligier

July 02, 2019

web push notifications alternatives

Reading Time: 4 minutes In a world of unwanted ads and messages, marketers are fighting to raise their voices above the noise. The latest technology pushing the boundaries of browser tolerance is Web Push Notifications, messages that display once a visitor has ended their session. Websites are required to gain a user’s consent for displaying push messages. However, acquiring […]

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web push notifications alternatives

Your Web Form Design Is Costing You Sales (This is How to Fix It)

Benjamin Ligier

by Benjamin Ligier

March 06, 2019

designing web forms

Reading Time: 6 minutes The forms you use on your website to collect information such as contact or purchasing data are a critical point in your sales funnel. They turn a casual browser into a lead or even a customer. So why does web form design receive so little attention compared to other e-marketing skills, such as copywriting? Consider […]

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designing web forms

Transform Your Business With Machine Learning for Ecommerce [infographic]

Benjamin Ligier

by Benjamin Ligier

July 12, 2018

machine learning for ecommerce

Reading Time: 4 minutes Machine learning allows us to predict future behaviour. One area of business that is already benefitting is eCommerce. Algorithmic predictions can be used to optimise your website and increase your conversion rates. This article can tell you everything you need to know about machine learning for eCommerce. What is Machine Learning? Machine Learning is a […]

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machine learning for ecommerce

Increase eCommerce Revenue With Consumer Psychology

Benjamin Ligier

by Benjamin Ligier

May 02, 2018

increase ecommerce revenue

Reading Time: 3 minutes Can consumer psychology improve your store? If you feel your eCommerce store is underperforming, or that you are failing to gain as much exposure and customers as you wish, you may want to look at consumer psychology. This article explains exactly what consumer psychology is, and how it can benefit your business. What is consumer […]

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increase ecommerce revenue

6 Website Optimization Tactics: Increase Conversions Using Neuroscience Principles

Benjamin Ligier

by Benjamin Ligier

February 05, 2018

Reading Time: 12 minutes Did you know that 90% of consumer decisions are emotional? We like to think we take a considered, logical approach to our purchases, but psychological research tells us that the majority of the time it’s actually our subconscious making the decision. It’s once we’ve actually made the purchase that our logical brain works hard to provide […]

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Resources

Resources
Neuromarketing Glossary: A dictionary of cognitive biases, behavioural effects and neuromarketing terms
The Complete A/B Testing Guide 2020
AB Test Significance
Conversion Rate Optimization (CRO) Guide 2020

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