Reading Time: 3 minutes In today’s crowded e-commerce industry, it is no longer enough to offer the best quality products or cheapest deals. Even if you have invested in ads and managed to drive a decent amount of traffic to your Shopify store, that is only half the battle: all of that ad spend is wasted if you don’t […]

Reading Time: 4 minutes In a world of unwanted ads and messages, marketers are fighting to raise their voices above the noise. The latest technology pushing the boundaries of browser tolerance is Web Push Notifications, messages that display once a visitor has ended their session. Websites are required to gain a user’s consent for displaying push messages. However, acquiring […]

Reading Time: 6 minutes The forms you use on your website to collect information such as contact or purchasing data are a critical point in your sales funnel. They turn a casual browser into a lead or even a customer. So why does web form design receive so little attention compared to other e-marketing skills, such as copywriting? Consider […]

Reading Time: 6 minutes Social Proof is a social and psychological phenomenon, also known as “informational social influence,” where individuals copy other people’s behaviour. It is responsible for the “buzz” that follows success and the way popularity comes in waves.  The effect occurs when a person is unsure of the correct way to behave. In this situation, they will often look […]

Reading Time: 7 minutes Nudge Marketing (also called Nudging) helps e-Commerce website to influence the consumers’ desire to buy a product. We will give you 5 good reasons why you should add Nudge Notifications (or Nudge Engagement ) to your eCommerce website. Today many businesses are looking for unique and sophisticated methods to attract new clients. This happens because companies […]

Reading Time: 4 minutes Machine learning allows us to predict future behaviour. One area of business that is already benefitting is eCommerce. Algorithmic predictions can be used to optimise your website and increase your conversion rates. This article can tell you everything you need to know about machine learning for eCommerce. What is Machine Learning? Machine Learning is a […]

Reading Time: 9 minutes No-one likes to be seen as average. No artist or performer would settle for reviews describing them as “mediocre.” Nothing kills a romance faster than words like “average” or “ordinary.” However, there is one area where run-of-the-mill and middle-of-the-road is especially fatal: eCommerce. In the competitive world of online sales, average is nowhere near good […]

Reading Time: 3 minutes Can consumer psychology improve your store? If you feel your eCommerce store is underperforming, or that you are failing to gain as much exposure and customers as you wish, you may want to look at consumer psychology. This article explains exactly what consumer psychology is, and how it can benefit your business. What is consumer […]

Reading Time: 12 minutes Did you know that 90% of consumer decisions are emotional? We like to think we take a considered, logical approach to our purchases, but psychological research tells us that the majority of the time it’s actually our subconscious making the decision. It’s once we’ve actually made the purchase that our logical brain works hard to provide […]

Reading Time: 7 minutes Stop me if you’ve heard this one before. “My website’s actually getting pretty solid traffic, but I just can’t get people to buy.” You’re busy, so we’d like to dive deep into the issues, and suggest 3 simple and proven ways to optimize your checkout page for better conversion rates. Let’s face it, there are […]

Reading Time: 7 minutes On average the Shopping Cart Abandonment rate of eCommerce store is 75%. Shopping Cart abandonment is a problem. That means that about three of every four retail shoppers simply leave their items behind in their online cart. To understand how to deal with Shopping Cart Abandonment, you really need to get inside your customers’ heads. The key to getting […]

Reading Time: 8 minutes If you’re scratching your head to figure out why every other shop seems to be selling more products than you do, we can help you improve your SaaS landing page conversion rates. Let’s assume you want sales uplift. You’re using a mixture of techniques like paid advertising, email drip campaigns and a referral program.   […]