CRO Experts Tips to boost your Conversion Rates

Apparently, you should never judge a book by its cover … that’s worrying, since these ones say that you’re about to do just that! According to their best-selling, billion-dollar-making and Nobel-Prize-winning authors, you will judge these neuromarketing books before you even realise it. Our Tactics Library has been built on the work of authors and academics […]

In today’s crowded e-commerce industry, it is no longer enough to offer the best quality products or cheapest deals. Even if you have invested in ads and managed to drive a decent amount of traffic to your Shopify store, that is only half the battle: all of that ad spend is wasted if you don’t […]

Whether you know it or not, major decisions in your life have been influenced by Social Proof. The effect occurs when a person is unsure of the correct way to behave. In this situation, they will often look to others for clues about the correct behaviour. The same principle applies when someone is unsure whether to […]

Nudge Marketing (also called Nudging) helps e-Commerce website to influence the consumers’ desire to buy a product. We will give you 5 good reasons why you should add Nudge Notifications (or Nudge Engagement ) to your eCommerce website. Today many businesses are looking for unique and sophisticated methods to attract new clients. This happens because companies […]

In the movie “Minority Report” people are able to predict the actions of criminals before they act. Whilst that remains science fiction, we do now have technologies that can predict future behaviour. And the world of e-commerce, is one area that is benefiting from this – helping to increase website conversion rates. What is Machine […]

No-one likes to be seen as average. No artist or performer would settle for reviews describing them as “mediocre.” Nothing kills a romance faster than words like “average” or “ordinary.” However, there is one area where run-of-the-mill and middle-of-the-road is especially fatal: eCommerce. In the competitive world of online sales, average is nowhere near good […]

Gaze Cueing explains how we are automatically attracted to others’ gazes and lines of sight, whether that be looking directly in to someone’s eyes during a face-to-face conversation or the way in which we tend to follow the gaze of others to see what they are looking at. Eyes are a considerable source of information […]

What is the Pain of Paying? The Pain of Paying principle explains the psychological link between payment and pleasure (or lack thereof) gained from the experience or product you purchase. The simple fact is that people don’t like to part with their money and so making payment can reduce the pleasure taken from making a […]

The Scarcity Effect is the cognitive bias that makes people place a higher value on an object that is scarce and a lower value on one that is available in abundance. Scarcity is associated in our brains with something positive, luxurious and exclusive as we automatically assume that it is scarce because everyone wants or […]

Can consumer psychology improve your store? If you feel your eCommerce store is underperforming, or that you are failing to gain as much exposure and customers as you wish, you may want to look at consumer psychology. This article explains exactly what consumer psychology is, and how it can benefit your business. What is consumer […]

Have you heard of push notifications? In case you haven’t, they are the pop-up messages that show up on your screen when you open a new website and ask for your permission to send you more stuff, either educational, promotional or technical. But regardless of the nature of the request, do you ever clicked “Allow”? […]

Did you know that 90% of consumer decisions are emotional? We like to think we take a considered, logical approach to our purchases, but psychological research tells us that the majority of the time it’s actually our subconscious making the decision. It’s once we’ve actually made the purchase that our logical brain works hard to provide […]