CRO Experts Tips to boost your Conversion Rates

In today’s crowded e-commerce industry, it is no longer enough to offer the best quality products or cheapest deals. Even if you have invested in ads and managed to drive a decent amount of traffic to your Shopify store, that is only half the battle: all of that ad spend is wasted if you don’t […]

Have you ever wondered why some websites stand out when it comes to turning visitors into customers? The answer – they use smart persuasion – persuasive techniques to make their websites more pleasant, and more importantly, easier to buy from. According to a recent study Amazon has an insane 74% conversion rate of their ‘Prime’ […]

Nudge Marketing (also called Nudging) helps e-Commerce website to influence the consumers’ desire to buy a product. We will give you 5 good reasons why you should Nudge Marketing notifications to your eCommerce website. Today many businesses are looking for unique and sophisticated methods to attract new clients. This happens because companies are working against […]

Apparently you can’t judge neuromarketing books by their covers. Although consumer psychology tells us that we do anyway. A lot of brilliant authors and academics have inspired us with their ground-breaking work in neuroscience and consumer psychology. In developing our 250+ persuasion tactics we were influenced by a number of books, that are must-read for […]

In the movie “Minority Report” people are able to predict the actions of criminals before they act. Whilst that remains science fiction, we do now have technologies that can predict future behaviour. And the world of e-commerce, is one area that is benefiting from this – helping to increase website conversion rates. What is Machine […]

No-one likes to be seen as average. No artist or performer would settle for reviews describing their work as: “mediocre.” Nothing kills a romance faster than words like: “average” or “ordinary.” However, there is one area where run-of-the-mill and middle-of-the-road is especially fatal: eCommerce. In the competitive world of online sales, average is nowhere near […]

Gaze Cueing explains how we are automatically attracted to others’ gazes and lines of sight, whether that be looking directly in to someone’s eyes during a face-to-face conversation or the way in which we tend to follow the gaze of others to see what they are looking at. Eyes are a considerable source of information […]

What is the Pain of Paying? The Pain of Paying principle explains the psychological link between payment and pleasure (or lack thereof) gained from the experience or product you purchase. The simple fact is that people don’t like to part with their money and so making payment can reduce the pleasure taken from making a […]

The Scarcity Effect is the cognitive bias that makes people place a higher value on an object that is scarce and a lower value on one that is available in abundance. Scarcity is associated in our brains with something positive, luxurious and exclusive as we automatically assume that it is scarce because everyone wants or […]

Can consumer psychology improve your store? If you feel your eCommerce store is underperforming, or that you are failing to gain as much exposure and customers as you wish, you may want to look at consumer psychology. This article explains exactly what consumer psychology is, and how it can benefit your business. What is consumer […]

We’ve started 2018 with a bang at Convertize, and after shaking off the last chills of Winter, we’ve added even more functionality to our Persuasive Notifications! What Are Convertize Persuasive Notifications? Persuasive notifications are similar to push notifications in that they are a way of communicating with a user, except rather than simply providing information, […]

Have you heard of push notifications? In case you haven’t, they are the pop-up messages that show up on your screen when you open a new website and ask for your permission to send you more stuff, either educational, promotional or technical. But regardless of the nature of the request, do you ever clicked “Allow”? […]