12 Apps to Increase Your Shopify Conversion Rate
Shopify offers its store-owners a selection of over 2000 apps to boost their performance. Each of these apps claims to improve e-commerce sales and help businesses to grow. But how do you know which of them will work for you? Here, we provide a run-down of 12 of our favourite apps for increasing your Shopify Conversion Rate.
12 Apps to Increase Your Shopify Conversion Rate
Firstly, you need to ask yourself two questions:
- How would an app improve my Shopify sales?
- Which marketing strategy is best for my Shopify store?
The Conversion Rate apps in Shopify’s collection all use tried-and-tested Marketing Tactics. The strategy you choose should reflect the size and nature of your business. With the right approach, these apps can help turn hesitant visitors into eager customers.
- 12 Shopify Conversion Rate Apps
- Which App is Best for You: Features and Costs
- Marketing Tactics and Your E-Commerce Strategy
- Which App is Best for your Shopify Conversion Rate
Pros – Privy manages exit pop-ups and emails for you, as a way of reducing cart abandonment. These messages can be customised with a drag-and-drop design interface, and individual triggers can be set for particular messages.
Cons – As your email list grows, or your Shopify site expands, you will have to upgrade. The ‘Growth Plan’ (including testing and analytics) costs over $299/month.
Pros – Our app gives you a simple way to engage customers on your Shopify site. Each ‘Nudge’ is customisable, and the templates utilise marketing tactics such as Urgency, Social Proof, and Scarcity. Moreover, not only is our app user-friendly, it is also the only FREE app in the list.
Cons – Our Nudges are specific to the category of page, rather than individual products. This is not usually a problem, but we are working on a solution for larger stores.
Pros – Smile is designed to establish a ‘Brand Community.’ It allows you to reward your most loyal customers when they sign up for things or refer another user to your store.
Cons – The app is an all-or-nothing solution; there is no way to apply it selectively. The community-based model described by Smile can be restrictive for the fast-moving world of Shopify commerce.
Pros – Optimonk is a comprehensive customer engagement system based around on-site messages. The notifications are clean and stylish, and can be customised to suit your Shopify page.
Cons – The app’s interface is not very intuitive, making it difficult for a small team to manage. The pricing, too, is aimed towards executive customers (the most sophisticated package costs $399/month!)
Pros – Who hasn’t thought about harnessing the power of social media for their business? This app curates Instagram pictures posted by your customers and displays them in a gallery on your site.
Cons – Social media is only as persuasive as its users. Your customers’ photos are likely to be less professional than your own pictures and, whilst Social Proof can be a powerful tool, contrived galleries are rarely convincing.
Pros – This is an all-round customer engagement platform, similar to Optimonk. The messages can be targeted to particular triggers and will respond to your users’ behaviour. The pricing is flexible, and most packages are cheaper than Optimonk’s equivalent.
Cons – The messages are less visually appealing than Optimonk’s, and the design interface is very clumsy. For such a complex app the customisation options are limited, and the statistical reports rely on Google Analytics.
Pros – The latest app from Yotpo offers an attractive way to display customer reviews in boxes on your Shopify page. The same displays can be incorporated into pop-ups and emails.
Cons – Although Social Proof is one of the most powerful tools available to marketers, a heavily curated format like this reduces the impact of genuine reviews.
Pros – Another re-marketing system designed to improve brand loyalty. Store owners can encourage repeat visits by giving customers points. Some of Shopify’s largest stores use Swell, partly due to its excellent customisation options. It can even be integrated with an email marketing system like Klaviyo.
Cons – The price you pay for all those options is an extremely complicated user interface. It is also an expensive option, due to the large number of features.
Pros – The app saves a customer’s favourite products and collects them into a list. This list is carried across multiple platforms – without the customer having to log in. Your customers can even share their lists with friends or families, providing free marketing for your Shopify store.
Cons – Whilst this is one of the cheapest of Shopify’s paid apps, it is not likely to have a large impact on your Conversion Rate.
Pros – Like Wishlist Plus, this is a pleasingly simple app. It provides information about recent sales to potential customers. Of the paid options, it is probably the easiest and quickest way to take advantage of Social Proof.
Cons – Your choice of notifications is limited in this app. Whilst it might be perfect for some Shopify stores, it is certainly not suited to all of them.
Pros – In the same category as OptinMonster and Optimonk, this is an all-round marketing tool. Conversio manages your follow-up, cart abandonment, and newsletter mailing in one place.
Cons – The pricing structure is very complex, based on levels of service and the number of customers you reach. When your free trial period ends you will be automatically billed unless you unsubscribe manually.
Pros – Third-party reviews provide a simple way of overcoming the anxiety many customers feel when buying from an unfamiliar Shopify store. Trust is the highest rated app of its kind on Shopify.
Cons – The free version of this app is extremely limited, and subsequent packages are quite expensive for the likely return.
We have put together a table comparing our chosen Shopify apps. The table lists their features, cost and user-friendliness. Also listed, are the marketing tactics each app employs. In a later section we discuss the best strategies for small, medium, and international businesses.
|Tactics||Features||Free trial/Limited Features||Cost ($)/month||Multi-language||Client Support||User-friendliness|
|Privy||Re-marketing Foot-in-the-door||Exit Pop-ups and Emails||Limited||24-299||Manual Translation||Live chat||Medium|
|Nudgify||Re-marketing / Urgency / Scarcity / Pain of Paying / Social Proof||Pop-ups and Neuromarketing Nudges||30 Days||FREE||Yes||Email, live chat & documentation||Easy|
|Smile||Commitment and Consistency||Customer Rewards||Limited||10-50||No||Documentation||Easy|
|Optimonk||Commitment and Consistency / Foot-in-the-door||Exit Pop-ups and Emails||14 Days||29||Manual Translation||Live chat||Medium|
|Social Photos||Social Proof||Instagram Gallery||30 Days||9.99-50||No||Documentation||Medium|
|OptinMonster||Commitment and Consistency / Foot-in-the-door||Exit Pop-ups and Emails||30 Days||49||Yes||Email, live chat & documentation||Medium|
|Yotpo Reviews||Social Proof||Customer Reviews||Limited||49.99||No||Email & documentation||Medium|
|Swell||Commitment and Consistency||Customer Rewards||Limited||28-249.99||Yes||Email & documentation||Hard|
|Wishlist Plus||Re-marketing / Foot-in-the-door||Browsing Storage||Limited||9.99-29.99||Yes||Documentation||Easy|
|Bizzy Social Proof||Social Proof||Recent Sales Pop-ups||14 Days||6.99||Yes||Documentation||Easy|
|Conversio||Remarketing / Commitment and Consistency / Foot in the Door||Customer Emailing||30 Days||20||No||Email, live chat & documentation||Easy|
|Trust||Social Proof / Pain of Paying||Third-Party Endorsement||Limited||23.98-79.98||Yes||Medium|
Since the early 1990s, research by behavioural economists and psychologists has been turned into proven marketing tactics. Effects such as Social Proof and Scarcity have become central to modern marketing strategies. The tactics commonly applied by apps in the Shopify App Store are:
- Commitment and Consistency – (eg. LoyaltyLion) Forming habits is a common cognitive shortcut; it requires less effort than responding to every new situation. Marketers try to develop relationships with potential customers, hoping that it will lead to sales in the future.
- Urgency – (eg. CountdownCart) Marketers often place time-constraints on a deal in order to make it seem more desirable. When put under pressure, consumers respond with their emotions and are more persuadable.
- Scarcity – (eg. Smar7) Scarcity also increases the value of a deal. Like Urgency, it pushes a consumer towards an intuitive decision.
- Social Proof – (eg. Nudgify) When unsure about a situation or choice, consumers often base their decisions on popular opinion. It is essential for you to emphasise your product’s popularity, especially in a crowded market. Social Proof is one of the most effective ways of increasing your Shopify Conversion Rate.
- Cognitive Ease – (eg. Zendesk) Customers report the highest levels of satisfaction when they do not have to think too much. By reducing confusion, doubt, or anxiety (‘Cognitive Friction’) you can enhance customers’ experiences on your Shopify site.
- Foot-in-the-Door – (eg. Free Gifts Secomapp) A small agreement or exchange between people quickly establishes an emotional bond between them. Because of this, it is best to begin any transaction with something small. That way, future exchanges become much easier.
- Pain of Paying – (eg. Trustful) Research has demonstrated that the cognitive experience of payment is similar to that of physical pain. In order to maximise your Shopify conversion rate, you should make the payment process as quick and easy as possible.
This table lists the Marketing Tactics employed by each app in our list. The most valuable tactics for small and medium-sized businesses are Social Proof, Urgency and Scarcity. For large corporations, with an established brand, Commitment and Consistency and Foot-in-the-Door can also be effective.
|Social Proof||Urgency||Scarcity||Foot-in-the-Door||Pain of Paying||Commitment and Consistency|
|Bizzy Social Proof|
We really like the classic platforms Privy and Smile. The customer support at Wishlist Plus also deserves a special mention. Of course, there is nothing to stop you experimenting with different apps to see which does the most to increase your conversion rate.