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February 2021

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CRO

Conversion Rate Optimization (CRO) experts show you how to increase your website's revenue

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Conversion Rate Optimization (The Complete Guide 2021)

Philippe Aimé

by Philippe Aimé

25 February 2021

Views: 17,337
conversion rate optimization guide

Reading Time: 13 minutes A “Conversion” occurs when a website’s visitor does what a marketer wants them to do. What counts as a “Conversion” depends on your website and your goals. For eCommerce sites, a Conversion is usually when one of your visitors makes a purchase. For other businesses, Conversions are more difficult to define. For example, a company […]

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conversion rate optimization guide

What Is My Unique Value Proposition? How To Find It & Why It Matters

Stephen Courtney

by Stephen Courtney

25 January 2021

Views: 1,454
what is my unique value proposition

Reading Time: 10 minutes A unique Value Proposition answers the most important question a customer has when they visit your site: What makes this better than the alternatives? A strong Value Proposition is the most important factor in deciding whether a visitor takes action. Despite this, fewer than 1 in 5 clients who contact our CRO agency have one in […]

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what is my unique value proposition

34 CRO Tools Every Digital Marketer Needs in 2021

Philippe Aimé

by Philippe Aimé

11 January 2021

Views: 20,688
cro tools

Reading Time: 16 minutes Conversion Rate Optimization (CRO) is a full-time job. However, with the right CRO Tools, any marketer can fix a leaky conversion funnel. You don’t need to be a plumber to use a spanner, and you don’t need to be an expert to use these CRO tools. Together, we have over 60 years of website optimisation experience. […]

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cro tools

4 Proven Ways To Grow Your Revenue With Sales Notifications

Benjamin Ligier

by Benjamin Ligier

06 January 2021

Views: 7,132
grow revenue sales notifications

Reading Time: 6 minutes Sales notifications activate the purchase triggers that motivate consumers to buy. In a highly-competitive sales environment, effects like Social Proof, FOMO and Urgency help to increase your eCommerce conversion rate. That means you get more sales from the same number of customers, reducing your CPA (the amount you pay to attract new customers) and improving the profitability […]

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grow revenue sales notifications

21 Questions to Ask Before Hiring a Conversion Rate Optimization (CRO) Agency

Stephen Courtney

by Stephen Courtney

01 January 2021

Views: 15,362

Reading Time: 12 minutes Hiring a Conversion Rate Optimization (CRO) agency is a big decision. Investing in AB testing and Conversion Rate Optimization does not guarantee results. In fact, working with the wrong organisation can put a big dent in your marketing budget, without increasing your revenue… This list of 21 questions will help you to avoid that situation, telling you […]

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How to Improve Your eCommerce Conversion Rate – Don’t Settle For 2%

Benjamin Ligier

by Benjamin Ligier

01 January 2021

Views: 22,624

Reading Time: 11 minutes Despite the money spent on customer acquisition, most stores are surprisingly complacent about their eCommerce conversion rate. Surveys documenting average conversion rates usually put the figure around 2%. That might seem reasonable, but consider this… The Royal Albert Hall seats 5500 people. If 2% of the audience buys something during a show (ie. if the Royal Albert […]

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Adapt or Die – Your CRO Strategy is The Key To Survival

Stephen Courtney

by Stephen Courtney

09 October 2020

Views: 6,367
cro strategy

Reading Time: 6 minutes In the struggle for survival, one factor improves your chances more than any other. Being able to adapt gives you a huge advantage when competing in a changing environment, and a test-and-learn approach makes you more resilient when new challenges arise. That’s why evolution is the ultimate CRO strategy. Conversion Rate Optimisation (increasing the proportion of customers […]

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cro strategy

6 Landing Page Optimization Hacks Based on Consumer Psychology

Alexandra

by Alexandra

05 September 2020

Views: 5,783
landing page optimization

Reading Time: 7 minutes Landing page optimization is an essential part of attracting new clients and customers. Without an effective Conversion Rate Optimization strategy, over 97% of your CPC budget is being thrown away each time you start a campaign. Developing an effective CRO strategy is about constant experimentation and creativity – but there are also some best-practice hacks that can […]

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landing page optimization

How To Get More Qualified Leads From Your Acquisition Campaigns

Gerry Dimova

by Gerry Dimova

01 July 2020

Views: 5,763
get more leads from your website

Reading Time: 7 minutes Sales experts and thought leaders will often boast about secret tricks to get more leads. The problem is, high-pressure sales techniques usually add low-quality leads to your funnel. That means you get hundreds of extra sign-ups, but your revenue actually goes down… This article is about how to get more qualified leads – highly-engaged customers […]

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get more leads from your website

Choose The Best Colour For Your “Add To Cart” Button

Jochen Grünbeck

by Jochen Grünbeck

21 March 2020

Views: 47,138
button design

Reading Time: 8 minutes Colour is an essential part of design, and it is not only developers who worry about it. No other question has captured the imagination of marketers like the best colour to use for a CTA or webpage. However, for eCommerce, attention has focused on the Add To Cart button. Experiments have shown how colours affect both heart […]

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button design

How to Create a High Converting Landing Page in 2020

Philippe Aimé

by Philippe Aimé

18 January 2020

Views: 19,508

Reading Time: 6 minutes What’s the secret to a high-converting landing page? Is there a golden formula? Research shows that the most successful landing pages have one thing in common: they answer 4 key questions. Ignore these questions and you could be killing your landing page conversion rate. But, before we tell you what the questions are, let’s begin […]

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How To Optimize Your Checkout Page

Benjamin Ligier

by Benjamin Ligier

09 January 2020

Views: 15,247

Reading Time: 17 minutes We get hundreds of emails every month that start the same way: “My website’s getting solid traffic, but I just can’t get people to buy.” Checkout page optimization is often the first step because it can increase your sales immediately by cutting down on abandoned baskets. This page will show you: What makes a checkout […]

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3 CRO Insights From Digital Elite Day 2019

Stephen Courtney

by Stephen Courtney

07 June 2019

Views: 3,523
digital elite insights

Reading Time: 5 minutes Some people are conference-naturals. They walk in and network, swapping ideas and contacts – even seeming to enjoy the canapés. I am not one of those people! More of a wounded bull than a social butterfly, conferences are the kind of career-threatening china shops I try to avoid. However, the line-up for this year’s Digital Elite Day was […]

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digital elite insights

Your Web Form Design Is Costing You Sales (This is How to Fix It)

Benjamin Ligier

by Benjamin Ligier

06 March 2019

Views: 8,138
designing web forms

Reading Time: 6 minutes The forms you use on your website to collect information such as contact or purchasing data are a critical point in your sales funnel. They turn a casual browser into a lead or even a customer. So why does web form design receive so little attention compared to other e-marketing skills, such as copywriting? Consider […]

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designing web forms

Smart Persuasion: Book Review

Stephen Courtney

by Stephen Courtney

15 January 2019

Views: 3,018

Reading Time: 4 minutes Have you ever wondered why some websites are better than others at turning visitors into customers?  According to a recent study, members of Amazon Prime convert on a remarkable 74% of their sessions. Amazon is not unique in this respect. Travel sites such as Booking.com rely on exceptional conversion rates to keep their business going. So, what is it […]

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Using Scarcity Notifications To Boost Your Website Conversions

Stephen Courtney

by Stephen Courtney

03 August 2018

Views: 7,196

Reading Time: 4 minutes The principle of scarcity was discovered by scientists Worchel, Lee, and Adewole in 1975. It is described in their research as the “effects of supply and demand on ratings of object value”. Scarcity notifications are one of the simplest and most effective ways of harnessing this effect. How Is The Scarcity Effect Used In Digital […]

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6 Website Optimization Tactics: Increase Conversions Using Neuroscience Principles

Benjamin Ligier

by Benjamin Ligier

05 February 2018

Views: 8,809

Reading Time: 12 minutes Did you know that 90% of consumer decisions are emotional? We like to think we take a considered, logical approach to our purchases, but psychological research tells us that the majority of the time it’s actually our subconscious making the decision. It’s once we’ve actually made the purchase that our logical brain works hard to provide […]

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How to Deal with Shopping Cart Abandonment: Inside the mind of a customer

Benjamin Ligier

by Benjamin Ligier

03 January 2018

Views: 7,622

Reading Time: 7 minutes On average the Shopping Cart Abandonment rate of eCommerce store is 75%. Shopping Cart abandonment is a problem. That means that about three of every four retail shoppers simply leave their items behind in their online cart. To understand how to deal with Shopping Cart Abandonment, you really need to get inside your customers’ heads. The key to getting […]

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7 Innovative Ways To Improve Your SaaS Conversion Rate

Benjamin Ligier

by Benjamin Ligier

03 January 2018

Views: 8,068

Reading Time: 8 minutes If you’re scratching your head to figure out why every other shop seems to be selling more products than you do, we can help you improve your SaaS landing page conversion rates. Let’s assume you want sales uplift. You’re using a mixture of techniques like paid advertising, email drip campaigns and a referral program.   […]

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3 Powerful Ways To Increase Online Sales

Benjamin Ligier

by Benjamin Ligier

22 December 2017

Views: 7,096

Reading Time: 6 minutes March 2014. Executives from Marks and Spencer gather for an important meeting. They’re about to see what impact their new website has made on sales. The company has spent 3 years and over £150m redesigning the site, and it was launched in February. So, what do the numbers say?  ‘Someone get Marc on the phone,’ an […]

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Using Consumer Psychology to Grow Your Mobile Conversion Rate

Benjamin Ligier

by Benjamin Ligier

29 November 2017

Views: 8,164
mobile conversion rate

Reading Time: 7 minutes Mobile traffic accounts for over half of all global traffic, and this trend is only going to rise. It takes a web visitor only a few seconds to get a first impression on your site, and it’s even quicker on a mobile device. So, it’s more important than ever for you to focus on improving […]

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mobile conversion rate

Persuasive Techniques in Website Optimisation: The Ultimate Guide for SaaS (100+ persuasion techniques)

Jochen Grünbeck

by Jochen Grünbeck

12 July 2017

Views: 47,991
science of persuasion marketing

Reading Time: 121 minutes Why the use of persuasive techniques is vital when optimizing a Saas website. This is the most comprehensive guide to persuasive techniques for Saas websites on planet internet. More than 31 900 words (That’s NOT a typo)! So why should you care about persuasive techniques? Look: Let’s say you’ve developed the most powerful and innovative Saas […]

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science of persuasion marketing

5 Tips For Your Homepage Design Based on Psychology

Philippe Aimé

by Philippe Aimé

02 March 2017

Views: 1,505
optimise and personalise homepages

Reading Time: 4 minutes Online e-commerce spending figures in the UK reached over 60 billion pounds in 2016.  With a 15% average annual increase, the outlook is excellent and the market hasn’t even reached its full potential yet.  From the many possible improvements to be made, market leaders are currently concentrating on conversion rate optimisation. However, optimising a site […]

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optimise and personalise homepages

The Pancake Theory [Native Advertising]

Philippe Aimé

by Philippe Aimé

31 January 2016

Views: 1,939
native advertising

Reading Time: 3 minutes Pancake Theory and Native Advertising: How to make your native advertising campaigns profitable using Ligatus, Outbrain and Taboola. Inspired by Pancake Theory, we created T.U.B.E, a fully optimised process for native advertising. T.U.B.E 4 letters which means : Time User segments Behaviour Experiment T: Time – Sending the right message at the right time. U: […]

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native advertising
Most Read Articles
science of persuasion marketing
Persuasive Techniques in Website Optimisation: The Ultimate Guide for SaaS (100+ persuasion techniques)
button design
Choose The Best Colour For Your “Add To Cart” Button
How to Improve Your eCommerce Conversion Rate – Don’t Settle For 2%
cro tools
34 CRO Tools Every Digital Marketer Needs in 2021
How to Create a High Converting Landing Page in 2020

Resources

Resources
Neuromarketing Glossary: A dictionary of cognitive biases, behavioural effects and neuromarketing terms
The Complete A/B Testing Guide 2020
AB Test Significance

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