Web Marketing

In today’s crowded e-commerce industry, it is no longer enough to offer the best quality products or cheapest deals. Even if you have invested in ads and managed to drive a decent amount of traffic to your Shopify store, that is only half the battle: all of that ad spend is wasted if you don’t […]

The web is full of guides to eCommerce website design, with endless templates, tutorials and design agencies. These guides are devoted to your site’s visuals, without considering the most important issue of all … sales.  The key to selling more online is persuasive content and, to get that, you need to understand how people think. Social […]

eCommerce Marketing 2019 As it becomes increasingly difficult to make yourself visible online, eCommerce and digital marketing experts have to find new ways to communicate. Understanding cognitive biases, neuromarketing tactics, and the psychology of persuasion will allow you to enhance your content and optimize your communications. The Convertize eCommerce Marketing Guide analyses the major themes in digital marketing […]

At Convertize, offering the best customer experience has always been a priority. Since the first day we launched our A/B Testing software we have offered in-app support with Intercom. So why did we look for Intercom alternatives in 2019? And why did we choose to combine a Messaging App with Email Marketing Automation software as the […]

Advertising on a CPA (Cost Per Acquisition) basis means that you only pay for an ad when someone clicks on it and then completes a purchase. It is a form of pay-per-conversion advertising. Convertize has had access to this option since 8 August 2018. In fact, since that date, we have spent almost £450 000 (£430,380 […]

Developing an efficient pricing strategy is essential to succeeding as a business. However, this involves far more than simply deciding how much your product costs. Price optimization is an essential part of your pricing strategy, and can make the difference between growth and stagnation. So, how do you arrange your products to highlight their value? […]

Shopify offers its store-owners a selection of over 2000 apps to boost their performance. Each of these apps claims to improve e-commerce sales and help businesses to grow. But how do you know which of them will work for you? Here, we provide a run-down of 12 of our favourite apps for increasing your Shopify […]

As a Saas company, with user satisfaction as a priority, we have recently been looking for the Best Intercom alternatives. Part of our research was to compare the Best Email Marketing Automation Software to replace the “Messages” feature of Intercom, sending targeted and automated emails to our subscribers. Our first list contained 6 well-known Email Marketing Automation […]

In the movie “Minority Report” people are able to predict the actions of criminals before they act. Whilst that remains science fiction, we do now have technologies that can predict future behaviour. And the world of e-commerce, is one area that is benefiting from this – helping to increase website conversion rates. What is Machine […]

CEO’s are always busy people, they have to worry about so many things! We’ve researched the most common problems CEOs of E-commerce businesses face everyday. And in this infographic, given some simple tips on how these problems can be dealt with. Take a look!

Our IT and UX teams have achieved a few significant steps recently. After introducing the Lightning Mode, they are rolling out yet another exciting new update to our platform! This enhancement will make the Convertize platform more accessible, easier to use and personalised for your industry. In November 2017, we launched Workspace a smart and interactive space within our platform […]

Time for me to update my wardrobe! I might sound lazy but I prefer to shop online so I don’t have to spend time in busy stores. After having looked on different websites, zalando.co.uk caught my attention and convinced me to buy a pair of jeans there. As a Conversion Optimisation Consultant, I couldn’t help […]

When visitors come to your website from an ad, the most important thing is that they feel confident and understand your commercial message as quickly as possible. Just a few seconds after they clicked on your ad, they need the confirmation that they arrived at the right place. They are going to look for the […]

Within the world of social media, this revelation is a massive blow. David Wehner (CFO of Facebook)’s email, disclosed by the Guardian newspaper, revealed that Facebook were planning to implement a charge of 1 cent per ‘Like’. With 4.5 billion ‘Likes’ per day, the payments would generate $4.1 billion in extra revenue. However, Wehner also […]

Yesterday, Amazon opened its first ‘Amazon Go Store’, a move which is said to change the retail world as we know it. You simply pick up the product or products you would like to purchase and walk out the store, hence the term “just walk out technology”. As you leave the store, your Amazon account […]

Whether you’re a startup or an established company, your site’s homepage deserves your attention as it is the first thing your customers will see when they arrive on your site! It’s effectively your shop window and, if you pass by a shop window that’s in disarray with all types of clothing – from goth t-shirts to […]

If you have ever been involved in digital marketing, you’ will have come across someone who describes themselves as a “marketing superhero.” These “experts” will confidently describe to you the most important trends for 2019, 2020 and beyond… Such confidence is remarkable, considering we work in an industry where everything changes every few months (or, […]