Marketing

Reading Time: 16 minutes Shopify offers store-owners a selection of over 3800 apps to boost their performance. Each of them claims to improve sales and help businesses grow, but not all of them work. So, how do you know what to avoid, and which apps will boost your Shopify conversion rate? This article shows you: Conversion rate statistics and […]

Reading Time: 14 minutes At Convertize, we try to offer the best customer experience possible. Since the day we first launched our A/B testing tool, we have offered in-app support with Intercom. So, why did we look for Intercom alternatives in 2020? And why did we choose to combine a messaging app with email marketing automation software as the best […]

Reading Time: 12 minutes Creating a persuasive message is the most important part of marketing, and copywriting tools can help you to plan, draft and deliver it more effectively. A good toolbox could save you time, enhance your content and help you scale your content marketing. This article shows you: The best tools for researching topics and developing tone […]

Reading Time: 10 minutes Driving traffic to your site is tough. Once you’ve got those hard-won clicks, you don’t want to waste them on the wrong page. This article shows you exactly how to build a Shopify landing page that customers will stick to.  In order to make the most of your traffic, it’s important that your landing pages […]

Reading Time: 22 minutes Everything You Need to Know About Ecommerce Marketing in 2020 As it becomes increasingly difficult to make yourself visible online, eCommerce and digital marketing experts have to find new ways to communicate.  The Convertize eCommerce Marketing Guide analyses the major themes in digital marketing for 2020 and combines these with expert neuromarketing insights.  Like traditional marketing, eCommerce marketing […]

Reading Time: 4 minutes In today’s e-commerce industry, it’s not enough to offer the best products or the cheapest deals. Driving traffic to your Shopify store is only half the battle – all that effort is wasted if you don’t convert your visitors into customers. Luckily, the Shopify App Store contains hundreds of Social Proof Apps to engage your visitors […]

Reading Time: 6 minutes As a Saas company, with user satisfaction as a priority, we have recently been looking for the Best Intercom alternatives. Part of our research was to compare the Best Email Marketing Automation Software to replace the “Messages” feature of Intercom, sending targeted and automated emails to our subscribers. Our first list contained 6 well-known Email Marketing Automation […]

Reading Time: 7 minutes In a world dominated by brands and messaging, marketing heroes fight over a single prize: ATTENTION.  Gamification marketing uses story-telling and gameplay to engage consumers. Because games capture our attention in a way that commercial messages can’t, gamification can help you to WIN the attention war.  Building games into your website gives you a serious […]

Reading Time: 5 minutes In psychological terms, FOMO (Fear of Missing Out) describes the anxiety we feel when we are excluded from a social occasion, new experience or important event. Researchers have become more aware of the phenomenon following the introduction and spread of social media. However, the effect is not a modern invention; FOMO marketing has often been used […]

Reading Time: 4 minutes In a world of unwanted ads and messages, marketers are fighting to raise their voices above the noise. The latest technology pushing the boundaries of browser tolerance is Web Push Notifications, messages that display once a visitor has ended their session. Websites are required to gain a user’s consent for displaying push messages. However, acquiring […]

Reading Time: 5 minutes This article explains the difference between a Persuasive web notification (or, “Nudge“), a Lead Capture Form and a Push Notification. It describes how each of them can be used to supercharge an eCommerce or business website, and lists some of the best solutions in each category. Understanding how these web notifications work will help you to […]

Reading Time: 8 minutes You’ve found your niche, built a brand and picked a theme… what next? Plugins can take your Shopify store to the next level by improving the user-experience or making your products irresistible. These are the best Shopify plugins for eCommerce sites in 2020. Every store needs great salespeople. They also need security, marketers and accountants. […]

Reading Time: 5 minutes Instead of the familiar deluge of emails, pop-ups and display ads, new technology like website notifications has allowed marketers to deliver more personalised messages. Website notifications provide helpful information at key moments in the customer journey, pushing consumers towards the “buy” button. Internet users are flooded with information. Most of Google’s revenue is raised through advertising, and most of […]

Reading Time: 10 minutes Search Engine Optimization (SEO) allows you to make the most of your best marketing asset. It increases the visibility of your brand without any investment in advertising. A good SEO strategy can turn a URL dead-end into an unmissable feature of the internet landscape. To do this, you have to stop thinking of your site as […]

Reading Time: 8 minutes Most online retailers put a significant amount of time into creating a website. Despite this, many of them put little thought into one of the most important parts: product descriptions. A bad product description on a beautiful website is like an unmarked box in the Harrods window display. How to Write a Good Product Description  Unfortunately, […]

Reading Time: 7 minutes If you have ever been involved in digital marketing, you will have come across someone who describes themselves as a “marketing superhero.” These “experts” will confidently describe to you the most important trends for 2019, 2020 and beyond… Such confidence is remarkable, considering we work in an industry where everything changes every few months (or, […]

Reading Time: 6 minutes Advertising on a CPA (Cost Per Acquisition) basis means that you only pay for an ad when someone clicks on it and then completes a purchase. It is a form of pay-per-conversion advertising. Convertize has had access to this option since 8 August 2018. In fact, since that date, we have spent almost £450 000 (£430,380 […]

Reading Time: 9 minutes Developing an efficient pricing strategy is essential to succeeding as a business. However, this involves far more than simply deciding how much your product costs. Price optimization is an essential part of your pricing strategy, and can make the difference between growth and stagnation. So, how do you arrange your products to highlight their value? […]

Reading Time: 4 minutes Machine learning allows us to predict future behaviour. One area of business that is already benefitting is eCommerce. Algorithmic predictions can be used to optimise your website and increase your conversion rates. This article can tell you everything you need to know about machine learning for eCommerce. What is Machine Learning? Machine Learning is a […]

Reading Time: < 1 minute CEO’s are always busy people, they have to worry about so many things! We’ve researched the most common problems CEOs of E-commerce businesses face everyday. And in this infographic, given some simple tips on how these problems can be dealt with. Take a look! Share on TwitterShare on FacebookShare on Linkedin