Web Marketing

Search Engine Optimization (SEO) allows you to make the most of your best marketing asset. It increases the visibility of your brand without any investment in advertising campaigns. A good SEO strategy can turn a URL dead-end into an unmissable feature of the internet landscape. To do this, you have to stop thinking of your site […]

Most online retailers put a significant amount of time into creating a website. Despite this, many of them put little thought into one of the most important parts: product descriptions. A bad product description on a beautiful website is like an unmarked box in the Harrods window display. How to Write a Good Product Description  Unfortunately, […]

At Convertize, offering the best customer experience has always been a priority. Since the first day we launched our A/B Testing software we have offered in-app support with Intercom. So why did we look for Intercom alternatives in 2019? And why did we choose to combine a Messaging App with Email Marketing Automation software as the […]

If you have ever been involved in digital marketing, you will have come across someone who describes themselves as a “marketing superhero.” These “experts” will confidently describe to you the most important trends for 2019, 2020 and beyond… Such confidence is remarkable, considering we work in an industry where everything changes every few months (or, […]

In today’s crowded e-commerce industry, it is no longer enough to offer the best quality products or cheapest deals. Even if you have invested in ads and managed to drive a decent amount of traffic to your Shopify store, that is only half the battle: all of that ad spend is wasted if you don’t […]

eCommerce Marketing 2019 As it becomes increasingly difficult to make yourself visible online, eCommerce and digital marketing experts have to find new ways to communicate.  The Convertize eCommerce Marketing Guide analyses the major themes in digital marketing for 2019 and combines these with expert neuromarketing insights.  Like traditional marketing, eCommerce marketing uses the internet to provide something of […]

Advertising on a CPA (Cost Per Acquisition) basis means that you only pay for an ad when someone clicks on it and then completes a purchase. It is a form of pay-per-conversion advertising. Convertize has had access to this option since 8 August 2018. In fact, since that date, we have spent almost £450 000 (£430,380 […]

Developing an efficient pricing strategy is essential to succeeding as a business. However, this involves far more than simply deciding how much your product costs. Price optimization is an essential part of your pricing strategy, and can make the difference between growth and stagnation. So, how do you arrange your products to highlight their value? […]

Shopify offers its store-owners a selection of over 2000 apps to boost their performance. Each of these apps claims to improve e-commerce sales and help businesses to grow. But how do you know which of them will work for you? Here, we provide a run-down of 12 of our favourite apps for increasing your Shopify […]

As a Saas company, with user satisfaction as a priority, we have recently been looking for the Best Intercom alternatives. Part of our research was to compare the Best Email Marketing Automation Software to replace the “Messages” feature of Intercom, sending targeted and automated emails to our subscribers. Our first list contained 6 well-known Email Marketing Automation […]

In the movie “Minority Report” people are able to predict the actions of criminals before they act. Whilst that remains science fiction, we do now have technologies that can predict future behaviour. And the world of e-commerce, is one area that is benefiting from this – helping to increase website conversion rates. What is Machine […]

CEO’s are always busy people, they have to worry about so many things! We’ve researched the most common problems CEOs of E-commerce businesses face everyday. And in this infographic, given some simple tips on how these problems can be dealt with. Take a look!

Time for me to update my wardrobe! I might sound lazy but I prefer to shop online so I don’t have to spend time in busy stores. After having looked on different websites, zalando.co.uk caught my attention and convinced me to buy a pair of jeans there. As a Conversion Optimisation Consultant, I couldn’t help […]

Yesterday, Amazon opened its first ‘Amazon Go Store’, a move which is said to change the retail world as we know it. You simply pick up the product or products you would like to purchase and walk out the store, hence the term “just walk out technology”. As you leave the store, your Amazon account […]

Whether you’re a startup or an established company, your site’s homepage deserves your attention as it is the first thing your customers will see when they arrive on your site! It’s effectively your shop window and, if you pass by a shop window that’s in disarray with all types of clothing – from goth t-shirts to […]