Reading Time: 16 minutes Shopify offers store-owners a selection of over 3800 apps to boost their performance. Each of them claims to improve sales and help businesses grow, but not all of them work. So, how do you know what to avoid, and which apps will boost your Shopify conversion rate? This article shows you: Conversion rate statistics and […]

Reading Time: 6 minutes Despite claims that eCommerce has finally conquered the high-street, brick wall stores appear to be here to stay. Traditional shops do some things better than their digital counterparts and understanding why can help you to improve your eCommerce website. This article outlines 5 quick ways to upgrade your online customer experience, based on the psychology […]

Reading Time: 13 minutes A/B Testing involves two versions of a single webpage. Version A is the currently used version (the ‘Control’), while Version B is the modified page (the ‘Treatment’). By running both pages simultaneously,  you can easily compare their performance.   The modification of Version A should be based on a Hypothesis about how visitors use your […]

Reading Time: 13 minutes A “Conversion” occurs when a website’s visitor does what a marketer wants them to do. What counts as a “Conversion” depends on your website and your goals. For eCommerce sites, a Conversion is usually when one of your visitors makes a purchase. For other businesses, Conversions are more difficult to define. For example, a company […]

Reading Time: 4 minutes Enter the data from your “A” and “B” pages into the AB test calculator to see if your results have reached statistical significance. Most AB testing experts use a significance level of 95%, which means that 19 times out of 20, your results will not be due to chance. Conversion Rate This is the number […]

Reading Time: 4 minutes You can now view your AB test results in unprecedented detail, marking key moments in your experiment and comparing your conversion rates to changes in your page’s traffic. The new Convertize results page incorporates three innovative features that make your data easier to analyse and interpret. Together with the A/B testing Smart Editor and Traffic […]

Reading Time: 12 minutes Hiring a Conversion Rate Optimization (CRO) agency is a big decision. Investing in AB testing and Conversion Rate Optimization does not guarantee results. In fact, working with the wrong organisation can put a big dent in your marketing budget, without increasing your revenue… This list of 21 questions will help you to avoid that situation, telling you […]

Reading Time: 8 minutes Colour is an essential part of design, and it is not only developers who worry about it. No other question has captured the imagination of marketers like the best colour to use for a CTA or webpage. However, for eCommerce, attention has focused on the Add To Cart button. Experiments have shown how colours affect both heart […]

Reading Time: 12 minutes So, you’ve decided to use an A/B testing tool to optimise your website. How do you know which one is best for you? Our CRO Experts have reviewed a complete list of 24 A/B testing tools to help you pick the best solution for your business. There are now 24 major A/B testing tools on the market, not to […]

Reading Time: 13 minutes A/B testing allows you to prove which version of a webpage is best. If your goal is to convert browsers into buyers, a test will give you a solid answer. However, before you start a complete website redesign, it’s important to make sure your results are reliable. Learning how to work with AB testing statistics is one […]

Reading Time: 10 minutes According to the most recent surveys, 92% of consumers read at least one review before buying something online. More striking, 47% of people will only buy products rated above 4 stars. However, despite these statistics, very few businesses have an effective strategy for using Social Proof in eCommerce. This article will show you: 14 proven ways to use Social […]

Reading Time: 9 minutes In the competitive world of online sales, average is nowhere near good enough. So, when it comes to your eCommerce conversion rate, settling for “ordinary” is not an option. Considering how important it is to stay ahead of the game, and the amount of money businesses spend on customer acquisition, most online stores are surprisingly […]

Reading Time: 10 minutes Driving traffic to your site is tough. Once you’ve got those hard-won clicks, you don’t want to waste them on the wrong page. This article shows you exactly how to build a Shopify landing page that customers will stick to.  In order to make the most of your traffic, it’s important that your landing pages […]

Reading Time: 6 minutes Social Proof is a social and psychological phenomenon, also known as “informational social influence,” where individuals copy other people’s behaviour. It is responsible for the “buzz” that follows success and the way popularity comes in waves.  The effect occurs when a person is unsure of the correct way to behave. In this situation, they will often look […]

Reading Time: 9 minutes Consumer Behaviour is the study of why people buy things and how they choose what to buy. Experts in consumer behaviour take ideas from psychology and economics to help analyse and explain the choices we make. For example, scientists like Richard Thaler, Daniel Kahneman, Dan Ariely and Robert Cialdini have shown how the decisions we make are both […]