Reading Time: 10 minutes A/B testing lets you to optimize your website with evidence, rather than guesswork. This Complete Guide to A/B Testing and Split Testing contains: A framework for A/B testing A survey of the best A/B testing tools A test Significance Calculator Answers to the most frequently-asked questions about statistics, page loading speed and SEO  It will help you decide […]

Reading Time: 11 minutes So, you have decided to use an A/B testing tool to optimise conversions on your website? But how do you know which one is the best? Our CRO Experts have reviewed a complete list of 26 A/B testing tools to help you pick the best solution for your business. There are now 26 major A/B testing tools on the market, […]

Reading Time: 13 minutes Conversion Rate Optimization (CRO) is a full-time job. However, with the right CRO Tools, any marketer can fix a leaky conversion funnel. You don’t need to be a plumber to use a spanner, and you don’t need to be an expert to use these CRO tools. Together, we have over 60 years of website optimisation experience. […]

Reading Time: 13 minutes Apparently, you should never judge a book by its cover … that’s worrying, since these ones say that you’re about to do just that! According to their best-selling, $billion-making and Nobel-Prize-winning authors, you will judge these neuromarketing books before you even realise it. Our latest publication, Smart Persuasion, was inspired by the work of both psychologists […]

Reading Time: 22 minutes Everything You Need to Know About Ecommerce Marketing in 2020 As it becomes increasingly difficult to make yourself visible online, eCommerce and digital marketing experts have to find new ways to communicate.  The Convertize eCommerce Marketing Guide analyses the major themes in digital marketing for 2020 and combines these with expert neuromarketing insights.  Like traditional marketing, eCommerce marketing […]

Reading Time: 3 minutes In today’s crowded e-commerce industry, it is no longer enough to offer the best quality products or cheapest deals. Even if you have invested in ads and managed to drive a decent amount of traffic to your Shopify store, that is only half the battle: all of that ad spend is wasted if you don’t […]

Reading Time: 10 minutes What are cognitive biases and how are they affecting my website’s conversion rate? Here is a list of 72 cognitive biases that you can use to optimize your business. Most recent bias : #72: Reciprocity Decay Cognitive biases describe our tendency to think in a particular way. These habits deviate from logical or rational thinking. […]

Reading Time: 10 minutes Shopify offers its store-owners a selection of over 2000 apps to boost their performance. Each of these apps claims to improve e-commerce sales and help businesses to grow. But how do you know which of them will work for you? Here, we list the 12 apps most likely to increase your Shopify Conversion Rate.  When our […]

Reading Time: 8 minutes Attracting new clients is important for any company. In a fight for survival, adaptation is the key to success – but that doesn’t mean being bigger and stronger. If you’re looking for tips on landing page optimization, you should think like a flower… In the digital world, attention is everything. Think of it like a garden; each […]

Reading Time: 5 minutes Definition: Consumer Behaviour is the study of why people buy things and how they choose what to buy. Experts in consumer behaviour analyse the way in which we buy things. To do this, they take ideas from psychology and economics. For example, Nobel Prize-winning scientists like Richard Thaler and Daniel Kahneman have shown how our decisions […]

Reading Time: 9 minutes Driving traffic to your site is tough. Once you’ve got those hard-won clicks, you don’t want to waste them on the wrong page. This article shows you exactly how to build a Shopify landing page that customers will stick to.  In order to make the most of your traffic, it’s important that your landing pages […]

Reading Time: 7 minutes In a world dominated by brands and messaging, marketing heroes fight over a single prize: ATTENTION.  Gamification marketing uses story-telling and gameplay to engage consumers. Because games capture our attention in a way that commercial messages can’t, gamification can help you to WIN the attention war.  Building games into your website gives you a serious […]

Reading Time: 6 minutes Despite claims that eCommerce has finally conquered the high-street, brick wall stores are here to stay. Traditional shops do some things better than their digital counterparts. This article outlines 5 quick ways to upgrade your online customer experience, based on the psychology of the shop floor.  The advantages of real-world stores become more obvious when […]

Reading Time: 5 minutes In psychological terms, FOMO (Fear of Missing Out) describes the anxiety we feel when we are excluded from a social occasion, new experience or important event. Researchers have become more aware of the phenomenon following the introduction and spread of social media. However, the effect is not a modern invention; FOMO marketing has often been used […]

Reading Time: 4 minutes In a world of unwanted ads and messages, marketers are fighting to raise their voices above the noise. The latest technology pushing the boundaries of browser tolerance is Web Push Notifications, messages that display once a visitor has ended their session. Websites are required to gain a user’s consent for displaying push messages. However, acquiring […]