CRO Experts Tips to boost your Conversion Rates

Apparently, you can’t judge neuromarketing books by their covers. This is strange, since they all say that you’re going to anyway… Our library of cognitive effects and persuasion principles has been built on the work of countless authors and academics. They have inspired us with ground-breaking research in consumer psychology and priceless insights on marketing […]

Most online retailers put a significant amount of time into creating a website. Despite this, many of them put little thought into one of the most important parts: product descriptions. A bad product description on a beautiful website is like an unmarked box in the Harrods window display. How to Write a Good Product Description  Unfortunately, […]

AB Tasty has announced the release of a new notification system for communicating Social Proof and Urgency to online customers: Nudge Engagement. At first, we were excited to see what our rivals had come up with. However, after reading the press release, we couldn’t help but notice that the system sounded strangely familiar. In fact, […]

Imagine this: you are pulling an all-nighter working on a looming deadline when you go to make yourself that all-important 10th cup of coffee – only to find you’re out of milk. Disaster. No milk = no coffee and no coffee = no party … at least not for me. Just last weekend, I found […]

At Convertize, offering the best customer experience has always been a priority. Since the first day we launched our A/B Testing software we have offered in-app support with Intercom. So why did we look for Intercom alternatives in 2019? And why did we choose to combine a Messaging App with Email Marketing Automation software as the […]

If you have ever been involved in digital marketing, you will have come across someone who describes themselves as a “marketing superhero.” These “experts” will confidently describe to you the most important trends for 2019, 2020 and beyond… Such confidence is remarkable, considering we work in an industry where everything changes every few months (or, […]

In today’s crowded e-commerce industry, it is no longer enough to offer the best quality products or cheapest deals. Even if you have invested in ads and managed to drive a decent amount of traffic to your Shopify store, that is only half the battle: all of that ad spend is wasted if you don’t […]

The key to selling more in eCommerce is persuasive content and, to get that, you need to understand how people think. Social Proof is one of the most significant factors in shaping our decisions. It is also an important part of the way consumers make choices. That’s why Social Proof is such a powerful marketing tool […]

eCommerce Marketing 2019 As it becomes increasingly difficult to make yourself visible online, eCommerce and digital marketing experts have to find new ways to communicate.  The Convertize eCommerce Marketing Guide analyses the major themes in digital marketing for 2019 and combines these with expert neuromarketing insights.  Like traditional marketing, eCommerce marketing uses the internet to provide something of […]

A/B Testing Guide 2019 When running an A/B test, two versions of a webpage operate simultaneously and traffic is divided between them. The way visitors respond tells web-marketers which version of the page is best.  To help guide you through the technical details and industry jargon, we have created a series of comprehensive guides to […]

Whether you know it or not, major decisions in your life have been influenced by Social Proof. The effect occurs when a person is unsure of the correct way to behave. In this situation, they will often look to others for clues about the correct behaviour. The same principle applies when someone is unsure whether to […]

Once you have decided to optimize your conversion rate, choosing the right method is the next step. There are three main options: Hiring a CRO Agency Performing CRO without A/B testing (Price Optimization, CRO Apps or Neuromarketing) Purchasing your own A/B testing software All three options provide an effective way to optimize your site. However, learning […]

Have you ever wondered why some websites stand out when it comes to turning visitors into customers? The answer – they use smart persuasion – persuasive techniques to make their websites easier to buy from. According to a recent study, Amazon has a remarkable 74% conversion rate for gaining subscribers to their ‘Prime’ Service. Similarly, […]

Advertising on a CPA (Cost Per Acquisition) basis means that you only pay for an ad when someone clicks on it and then completes a purchase. It is a form of pay-per-conversion advertising. Convertize has had access to this option since 8 August 2018. In fact, since that date, we have spent almost £450 000 (£430,380 […]

On average, only 12.5% of A/B tests produce significant results. More worryingly, over half of first-time A/B test users say they are dissatisfied with the results of their tests. Finding the right hypotheses to test and getting reliable results is not easy. So, what are the most common A/B testing mistakes, and how do you […]