CRO Experts Tips to boost your Conversion Rates

Reading Time: 7 minutes Is it bad to use Social Proof in Digital Marketing? Is there a bad way and a good way to use Social Proof and Social Influence? And the big question: Is Social Proof a Dark Pattern? In 2009, User interface designer Harry Brignull coined the phrase “Dark Pattern” and decided to maintain a website that […]

Reading Time: 12 minutes So, you’ve decided to use an A/B testing tool to optimise your website – how do you know which one is best for you? Our CRO Experts reviewed 24 of the most popular A/B testing tools to help you pick the best one for your business. There are now 24 major A/B testing tools on the market (not to […]

Reading Time: 7 minutes Have you ever wondered why TV shows use canned laughter, or why bartenders put money in their own tips jars? In a previous article we discussed the science of Social Proof. Here, we look at how Social Proof works, how it is used, and why social proof marketing is such a powerful sales tool. Social Proof shapes […]

Reading Time: 8 minutes What is A/B Testing? A/B Testing lets you compare the conversion rates of two versions of a page by showing half your visitors the current version of your site (the ‘Control’) and the other half the modified page (the ‘Treatment’). By comparing which version got more signups, sales or any other metric, you can determine which […]

Reading Time: 13 minutes A “Conversion” occurs when a website’s visitor does what a marketer wants them to do. What counts as a “Conversion” depends on your website and your goals. For eCommerce sites, a Conversion is usually when one of your visitors makes a purchase. For other businesses, Conversions are more difficult to define. For example, a SaaS […]

Reading Time: 10 minutes When Optimizely removed its free A/B testing plan, thousands of businesses began searching for an Optimizely alternative. Three years on, we ask whether the so-called “death of A/B testing” really occurred, and what the best Optimizely alternatives are in 2021. To understand why the changes introduced by Optimizely in 2018 were so significant, you have to understand when […]

Reading Time: 17 minutes Shopify offers store-owners a selection of over 3800 apps to boost their performance. Each of them claims to improve sales and help businesses grow, but not all of them work. So, how do you know what to avoid, and which apps will boost your Shopify conversion rate? This article shows you: Conversion rate statistics and […]

Reading Time: 10 minutes Knowing how to do A/B testing can save you a lot of time and money. A/B tests compare two versions of a single webpage: “A” and “B”, showing you which version gets the most clicks, sales and sign-ups. By following some simple rules, and avoiding the most common mistakes, you can optimise your site with certainty. A/B […]

Reading Time: 10 minutes Once you have decided to optimize your conversion rate, choosing the right method is the next step. There are three main options: Hiring a CRO Agency Performing CRO without A/B testing (Price Optimization, CRO Apps or Neuromarketing) Purchasing your own A/B testing software All three options provide an effective way to optimize your site. However, learning […]

Reading Time: 6 minutes What’s the secret to a high-converting landing page? Is there a golden formula? Research shows that the most successful landing pages have one thing in common: they answer 4 key questions. Ignore these questions and you could be killing your landing page conversion rate. But, before we tell you what the questions are, let’s begin […]