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April 2021

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Insights From CRO Experts

Research on A/B testing, Conversion Rate Optimization (CRO) and Consumer Psychology

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What is A/B Testing? The Complete Guide (2021)

Stephen Courtney

by Stephen Courtney

06 March 2021

Views: 34,613
what is ab a b split testing

Reading Time: 8 minutes What is A/B Testing? A/B Testing involves two versions of a single webpage. Version A is the current version (the ‘Control’), while version B is the modified page (the ‘Treatment’). By running both pages simultaneously, you can easily see which one generates more sales or sign-ups.  Running A/B tests is the only way to optimise a website […]

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what is ab a b split testing

6 Landing Page Optimization Hacks Based on Consumer Psychology

Alexandra

by Alexandra

05 March 2021

Views: 6,418
landing page optimization

Reading Time: 7 minutes Landing page optimization is an essential part of attracting new clients and customers. Without an effective Conversion Rate Optimization strategy, over 97% of your CPC budget is being thrown away each time you start a campaign. Developing an effective CRO strategy is about constant experimentation and creativity – but there are also some best-practice hacks that can […]

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landing page optimization

Professional Copywriting Tools For Freelancers and Agencies

Stephen Courtney

by Stephen Courtney

03 March 2021

Views: 28,349

Reading Time: 13 minutes Creating a persuasive message is the most important part of marketing, and copywriting tools can help you to plan, draft and deliver it more effectively. A good toolbox could save you time, enhance your content and help you scale your content marketing. This article shows you: The best tools for researching topics and developing tone […]

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5 Tips for Writing Good Product Descriptions

Ronald Dod

by Ronald Dod

02 March 2021

Views: 16,698
product descriptions

Reading Time: 8 minutes Most online retailers put a significant amount of time into creating a website. Despite this, many of them put little thought into one of the most important parts: product descriptions. A bad product description on a beautiful website is like an unmarked box in the Harrods window display. How to Write a Good Product Description  Unfortunately, […]

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product descriptions

8 Cheaper Optimizely Alternatives for A/B Testing in 2021 (Compared by CRO Experts)

Stephen Courtney

by Stephen Courtney

26 February 2021

Views: 7,337
alternative ab testing tools

Reading Time: 10 minutes When Optimizely removed its free A/B testing plan, thousands of businesses began searching for an Optimizely alternative. Three years on, we ask whether the so-called “death of A/B testing” really occurred, and what the best Optimizely alternatives are in 2021. To understand why the changes introduced by Optimizely in 2018 were so significant, you have to understand when […]

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alternative ab testing tools

The Practical Guide To AB testing statistics

Stephen Courtney

by Stephen Courtney

25 February 2021

Views: 7,405
ab testing statistics

Reading Time: 13 minutes An AB test helps you find out which version of a webpage is best. If your goal is to convert browsers into buyers, A/B testing will show you which page earns more sales. However, before you overhaul your website, it’s worth checking that your results are reliable. That’s why AB testing statistics are an essential part of website optimisation. […]

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ab testing statistics

Conversion Rate Optimization: How To Do CRO (2021)

Philippe Aimé

by Philippe Aimé

25 February 2021

Views: 19,810
conversion rate optimization guide

Reading Time: 13 minutes A “Conversion” occurs when a website’s visitor does what a marketer wants them to do. What counts as a “Conversion” depends on your website and your goals. For eCommerce sites, a Conversion is usually when one of your visitors makes a purchase. For other businesses, Conversions are more difficult to define. For example, a company […]

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conversion rate optimization guide

How To Do A/B Testing

Philippe Aimé

by Philippe Aimé

11 February 2021

Views: 16,367
a/b testing

Reading Time: 10 minutes Knowing how to do A/B testing can save you a lot of time and money. A/B tests compare two versions of a single webpage: “A” and “B”, showing you which version gets the most clicks, sales and sign-ups. By following some simple rules, and avoiding the most common mistakes, you can optimise your site with certainty. A/B […]

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a/b testing

What Is My Unique Value Proposition? How To Find It & Why It Matters

Stephen Courtney

by Stephen Courtney

25 January 2021

Views: 1,882
what is my unique value proposition

Reading Time: 10 minutes A unique Value Proposition answers the most important question a customer has when they visit your site: What makes this better than the alternatives? A strong Value Proposition is the most important factor in deciding whether a visitor takes action. Despite this, fewer than 1 in 5 clients who contact our CRO agency have one in […]

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what is my unique value proposition

The Best Shopify Plugins For eCommerce (2021)

Stephen Courtney

by Stephen Courtney

24 January 2021

Views: 11,932
best shopify apps

Reading Time: 7 minutes You’ve found your niche, built a brand and picked a theme… what next? Plugins can take your Shopify store to the next level by improving the user-experience or making your products irresistible. These are the best Shopify plugins for eCommerce sites in 2021.  Every store needs great salespeople. They also need security, marketers and accountants. […]

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best shopify apps

34 CRO Tools Every Digital Marketer Needs in 2021

Philippe Aimé

by Philippe Aimé

11 January 2021

Views: 22,173
cro tools

Reading Time: 16 minutes Conversion Rate Optimization (CRO) is a full-time job. However, with the right CRO Tools, any marketer can fix a leaky conversion funnel. You don’t need to be a plumber to use a spanner, and you don’t need to be an expert to use these CRO tools. Together, we have over 60 years of website optimisation experience. […]

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cro tools

4 Proven Ways To Grow Your Revenue With Sales Notifications

Benjamin Ligier

by Benjamin Ligier

06 January 2021

Views: 7,435
grow revenue sales notifications

Reading Time: 6 minutes Sales notifications activate the purchase triggers that motivate consumers to buy. In a highly-competitive sales environment, effects like Social Proof, FOMO and Urgency help to increase your eCommerce conversion rate. That means you get more sales from the same number of customers, reducing your CPA (the amount you pay to attract new customers) and improving the profitability […]

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grow revenue sales notifications

15 Neuromarketing Books You Need On Your Shelf In 2021

Stephen Courtney

by Stephen Courtney

04 January 2021

Views: 33,155

Reading Time: 13 minutes Apparently, you should never judge a book by its cover … that’s worrying, since these ones say that you’re about to do just that! According to their best-selling, $billion-making and Nobel-Prize-winning authors, you will judge these neuromarketing books before you even realise it. Our latest publication, Smart Persuasion, was inspired by the work of both psychologists […]

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Top 3 Social Proof Apps in the Shopify App Store (2021)

Benjamin Ligier

by Benjamin Ligier

03 January 2021

Views: 23,771

Reading Time: 4 minutes In today’s e-commerce industry, it’s not enough to offer the best products or the cheapest deals. Driving traffic to your Shopify store is only half the battle – all that effort is wasted if you don’t convert your visitors into customers. Luckily, the Shopify App Store contains hundreds of Social Proof Apps to engage your visitors […]

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72 Cognitive Biases to Optimize your Conversion Rates [2021]

Jochen Grünbeck

by Jochen Grünbeck

02 January 2021

Views: 14,649
cognitive biases conversion rate

Reading Time: 10 minutes What are cognitive biases? More importantly, how do they affect your website’s conversion rate? This list of 72 cognitive biases introduces the most important forms of unconscious bias that affect eCommerce websites. By understanding these psychological habits, you can convert more of your visitors into customers. Cognitive Biases: What You Need to Know Cognitive biases […]

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cognitive biases conversion rate

Most Read Articles

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  • a/b testing tools 24 Best A/B Testing Tools in 2021 (Reviewed by CRO Experts)
  • 16 Best Apps To Boost Your Shopify Conversion Rate

Resources

Resources
Neuromarketing Glossary: A dictionary of cognitive biases, behavioural effects and neuromarketing terms
The Complete A/B Testing Guide 2020
AB Test Significance
Conversion Rate Optimization (CRO) Guide 2020

Recent Comments

  • Robert Kingston on 24 Best A/B Testing Tools in 2021 (Reviewed by CRO Experts)
  • David M. O'Neill on Professional Copywriting Tools For Freelancers and Agencies
  • Pixelette Technologies on Upgrade Your Online Customer Experience With Real-World Techniques
  • Riaz Hussain on Professional Copywriting Tools For Freelancers and Agencies
  • fizfy services on 16 Best Apps To Boost Your Shopify Conversion Rate

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