Insights From CRO Experts

Definition: Consumer Behaviour is the study of why people buy things and how they choose what to buy. Experts in consumer behaviour analyse the way in which we buy things. To do this, they take ideas from psychology and economics. For example, Nobel Prize-winning scientists like Richard Thaler and Daniel Kahneman have shown how our decisions […]

Driving traffic to your site is tough. Once you’ve got those hard-won clicks, you don’t want to waste them on the wrong page. This article shows you exactly how to build a Shopify landing page that customers will stick to.  In order to make the most of your traffic, it’s important that your landing pages […]

In a world dominated by brands and messaging, marketing heroes fight over a single prize: ATTENTION.  Gamification marketing uses story-telling and gameplay to engage consumers. Because games capture our attention in a way that commercial messages can’t, gamification can help you to WIN the attention war.  Building games into your website gives you a serious […]

Despite claims that eCommerce has finally conquered the high-street, brick wall stores are here to stay. Traditional shops do some things better than their digital counterparts. This article outlines 5 quick ways to upgrade your online customer experience, based on the psychology of the shop floor.  The advantages of real-world stores become more obvious when […]

In psychological terms, FOMO (Fear of Missing Out) describes the anxiety we feel when we are excluded from a social occasion, new experience or important event. Researchers have become more aware of the phenomenon following the introduction and spread of social media. However, the effect is not a modern invention; FOMO marketing has often been used […]

In a world of unwanted ads and messages, marketers are fighting to raise their voices above the noise. The latest technology pushing the boundaries of browser tolerance is Web Push Notifications, messages that display once a visitor has ended their session. Websites are required to gain a user’s consent for displaying push messages. However, acquiring […]

What if I told you that you could get more leads from your website? The fact is, with a few quick tweaks, almost anyone can skyrocket their web marketing performance. Whilst optimisation strategies need lots of testing and expert advice, simple changes can produce big gains. This article gives you four quick tips to get more leads.  […]

This article explains the difference between a Persuasive web notification (or, “Nudge“), a Lead Capture Form and a Push Notification. It describes how each of them can be used to supercharge an eCommerce or business website, and lists some of the best solutions in each category. Understanding how these web notifications work will help you to […]

Some people are conference-naturals. They walk in and network, swapping ideas and contacts – even seeming to enjoy the canapés. I am not one of those people! More of a wounded bull than a social butterfly, conferences are the kind of career-threatening china shops I try to avoid. However, the line-up for this year’s Digital Elite Day was […]

What makes a landing page convert? Is there a golden formula? Research shows that high-converting pages have one thing in common: they answer 4 key questions. Ignore these and you could be killing your landing page conversion rate. Before we tell you what the questions are, let’s begin with one of our own: When did […]

You’ve found your niche, built a brand and picked a theme … what next? Taking your store to the next level is about tightening any loose screws; you need a crack team of specialist staff and that means overheads and HR headaches. But what if you could build a store without the human resources? This list […]

The last few years have reshaped how digital marketers communicate with their audiences. Instead of the familiar deluge (promotional emails, pop-ups and display ads) new techniques have allowed brands to deliver a more sophisticated message. Website notifications provide helpful information at key moments and nudge consumers towards the “buy” button. Appearing whilst a visitor browses your site, web […]

In this chapter, we cover A/B testing fundamentals and provide you with a simple framework for conducting A/B Tests. This is a step-by-step guide to performing successful A/B tests. It also includes practical questions related to SEO and website speed. A/B Testing procedures vary between agencies. However, most combine a few key features. This is the five-step plan we […]

Search Engine Optimization (SEO) allows you to make the most of your best marketing asset. It increases the visibility of your brand without any investment in advertising. A good SEO strategy can turn a URL dead-end into an unmissable feature of the internet landscape. To do this, you have to stop thinking of your site as […]

Conversion Rate Optimization (CRO) is a full-time job. However, with the right CRO Tools, any marketer can fix a leaky conversion funnel. You don’t need to be a plumber to use a spanner, and you don’t need to be an expert to use these CRO tools. Together, we have over 60 years of website optimisation experience. […]