Insights From CRO Experts

Reading Time: 16 minutes Conversion Rate Optimization (CRO) is a full-time job. However, with the right CRO Tools, any marketer can fix a leaky conversion funnel. You don’t need to be a plumber to use a spanner, and you don’t need to be an expert to use these CRO tools. Together, we have over 60 years of website optimisation experience. […]

Reading Time: 8 minutes What is A/B Testing? A/B Testing involves two versions of a single webpage. Version A is the current version (the ‘Control’), while version B is the modified page (the ‘Treatment’). By running both pages simultaneously, you can easily see which one generates more sales or sign-ups.  Running A/B tests is the only way to optimise a website […]

Reading Time: 10 minutes A unique Value Proposition answers the most important question a customer has when they visit your site: What makes this better than the alternatives? A strong Value Proposition is the most important factor in deciding whether a visitor takes action. Despite this, fewer than 1 in 5 clients who contact our CRO agency have one in […]

Reading Time: 15 minutes An A/B test compares two versions of a single webpage: A and B. Your traffic is divided between them and their conversion rates are compared. That way, it’s easy to see which version gets the most clicks, sales and sign-ups. By learning how to do A/B testing, you can optimize your website page by page. […]

Reading Time: 4 minutes In today’s e-commerce industry, it’s not enough to offer the best products or the cheapest deals. Driving traffic to your Shopify store is only half the battle – all that effort is wasted if you don’t convert your visitors into customers. Luckily, the Shopify App Store contains hundreds of Social Proof Apps to engage your visitors […]

Reading Time: 10 minutes What are cognitive biases? More importantly, how do they affect your website’s conversion rate? This list of 72 cognitive biases introduces the most important forms of unconscious bias that affect eCommerce websites. By understanding these psychological habits, you can convert more of your visitors into customers. Cognitive Biases: What You Need to Know Cognitive biases […]

Reading Time: 8 minutes You’ve found your niche, built a brand and picked a theme… what next? Plugins can take your Shopify store to the next level by improving the user-experience or making your products irresistible. These are the best Shopify plugins for eCommerce sites in 2020. Every store needs great salespeople. They also need security, marketers and accountants. […]

Reading Time: 12 minutes So, you’ve decided to use an A/B testing tool to optimise your website – how do you know which one is best for you? Our CRO Experts reviewed 24 of the most popular A/B testing tools to help you pick the best one for your business. There are now 24 major A/B testing tools on the market (not to […]

Reading Time: 6 minutes As a Saas company, with user satisfaction as a priority, we have recently been looking for the Best Intercom alternatives. Part of our research was to compare the Best Email Marketing Automation Software to replace the “Messages” feature of Intercom, sending targeted and automated emails to our subscribers. Our first list contained 6 well-known Email Marketing Automation […]

Reading Time: 22 minutes As it becomes increasingly difficult to make yourself visible online, eCommerce and digital marketing experts have to find new ways to communicate with customers. The Convertize eCommerce Marketing Guide analyses the major themes in digital marketing for 2021 and combines these with the latest consumer psychology research. Like traditional marketing, eCommerce marketing uses the internet to provide something of […]

Reading Time: 14 minutes At Convertize, we try to offer the best customer experience possible. Since the day we first launched our A/B testing tool, we have offered in-app support with Intercom. So, why did we look for Intercom alternatives in 2021? And why did we choose to combine a messaging app with email marketing automation software as the best […]

Reading Time: 4 minutes This article shows you how to use web notifications to get more revenue from your website. It explains the difference between Social Proof notifications, Pop-ups and Push Notifications, and lists the best apps and plugins for each type. Incorporating web notifications into an eCommerce, retail or SaaS website can increase your conversion rate, making your PPC ads more profitable and increasing […]

Reading Time: 8 minutes We get lots of different questions from people who are interested in A/B testing, but there’s one question we hear more than any other: “Can I do A/B testing with under 100,000 visitors a month?” A surprising number of optimisation projects end up being useless and AB testing sample size is often the reason. This article will show […]

Reading Time: 13 minutes A “Conversion” occurs when a website’s visitor does what a marketer wants them to do. What counts as a “Conversion” depends on your website and your goals. For eCommerce sites, a Conversion is usually when one of your visitors makes a purchase. For other businesses, Conversions are more difficult to define. For example, a company […]

Reading Time: 10 minutes According to the most recent surveys, 92% of consumers read at least one review before buying something online. More striking, 47% of people will only buy products rated above 4 stars. However, despite these statistics, very few businesses have an effective strategy for using Social Proof in eCommerce. This article will show you: 14 proven ways to use Social […]