CRO Experts Tips to boost your Conversion Rates

Reading Time: 8 minutes What is A/B Testing? A/B Testing lets you compare the conversion rates of two versions of a page by showing half your visitors the current version of your site (the ‘Control’) and the other half the modified page (the ‘Treatment’). By comparing which version got more signups, sales or any other metric, you can determine which […]

Reading Time: 10 minutes When Optimizely removed its free A/B testing plan, thousands of businesses began searching for an Optimizely alternative. Three years on, we ask whether the so-called “death of A/B testing” really occurred, and what the best Optimizely alternatives are in 2021. To understand why the changes introduced by Optimizely in 2018 were so significant, you have to understand when […]