CRO Experts Tips to boost your Conversion Rates

Reading Time: 8 minutes What is A/B Testing? Definition: A/B Testing lets you compare the conversion rates of two versions of a page by showing half your visitors the current version of your site (the ‘Control’) and the other half the modified page (the ‘Treatment’). By comparing which version got more signups, sales or any other metric, you can determine […]

Reading Time: 17 minutes Shopify offers store-owners a selection of over 3800 apps to boost their performance. Each of them claims to improve sales and help businesses grow, but not all of them work. So, how do you know what to avoid, and which apps will boost your Shopify conversion rate? This article shows you: Conversion rate statistics and […]

Reading Time: 4 minutes In today’s e-commerce industry, it’s not enough to offer the best products or the cheapest deals. Driving traffic to your Shopify store is only half the battle – all that effort is wasted if you don’t convert your visitors into customers. Luckily, the Shopify App Store contains hundreds of Social Proof Apps to engage your visitors […]

Reading Time: 10 minutes When Optimizely removed its free A/B testing plan, thousands of businesses began searching for an Optimizely alternative. Three years on, we ask whether the so-called “death of A/B testing” really occurred, and what the best Optimizely alternatives are in 2022. To understand why the changes introduced by Optimizely in 2018 were so significant, you have to understand when […]

Reading Time: 8 minutes Creating a successful dropshipping business or pop-up store is a lot of work. Luckily, the Shopify app store contains plugins that can help you manage your project more easily. These are the best Shopify plugins for dropshipping and startup stores in 2021.  Every store needs great salespeople. They also need security, marketers and accountants. Instead […]

Reading Time: 4 minutes Nudge Marketing is used to influence customers’ decisions indirectly through suggestion and reinforcement. Marketers use subtle interventions to adjust the “Choice Architecture,” making particular outcomes more likely. As demonstrated by Daniel Kahneman and Richard Thaler, most decisions are based on biases and guesswork. Cass Sunstein and Richard Thaler, Nudge (2008): A nudge, as we shall use the term, […]

Reading Time: 5 minutes Instead of the familiar deluge of emails, pop-ups and display ads, new technology like website notifications has allowed marketers to deliver more personalised messages. Website notifications provide helpful information at key moments in the customer journey, pushing consumers towards the “buy” button. Internet users are flooded with information. Most of Google’s revenue is raised through advertising, and most of […]

Reading Time: 4 minutes The principle of scarcity was discovered by scientists Worchel, Lee, and Adewole in 1975. It is described in their research as the “effects of supply and demand on ratings of object value”. Scarcity notifications are one of the simplest and most effective ways of harnessing this effect. How Is The Scarcity Effect Used In Digital […]