How could Zalando optimise its conversions?
Time for me to update my wardrobe! I might sound lazy but I prefer to shop online so I don’t have to spend time in busy stores. After having looked on different websites, zalando.co.uk caught my attention and convinced me to buy a pair of jeans there.
As a Conversion Optimisation Consultant, I couldn’t help but take note of some of their product page’s great features – but there are also some areas for improvement…
Join me on my user journey and discover some of the Tactics applied to this website.