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How could Zalando optimise its conversions?
4.7 (93.93%) 56 votes

Time for me to update my wardrobe! I might sound lazy but I prefer to shop online so I don’t have to spend time in busy stores. After having looked on different websites, caught my attention and convinced me to buy a pair of jeans there.

As a Conversion Optimisation Consultant, I couldn’t help but take note of some of their product page’s great features – but there are also some areas for improvement…

Join me on my user journey and discover some of the Tactics applied to this website.


by Benjamin Ligier

Benjamin is a CRO Expert at Convertize. He is passionate about design, web marketing and consumer psychology.