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How could Zalando optimise its conversions?
4.7 (93.93%) 56 votes

Time for me to update my wardrobe! I might sound lazy but I prefer to shop online so I don’t have to spend time in busy stores. After having looked on different websites, caught my attention and convinced me to buy a pair of jeans there.

As a Conversion Optimisation Consultant, I couldn’t help but take note of some of their product page’s great features – but there are also some areas for improvement…

Join me on my user journey and discover some of the Tactics applied to this website.


Benjamin Ligier

by Benjamin Ligier

Benjamin is a CRO Expert at Convertize. He is passionate about design, web marketing and consumer psychology.

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Benjamin is an expert in A/B testing and conversion rate optimisation. He works on testing and design.

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