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9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates
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Welcome to the latest publication of our “Online Persuasion Insiders” series!

As a Conversion Optimisation Consultant, I can’t help but take note of how each website I visit optimises its conversions. Recently, I found myself in the market for a new desk lamp and, naturally, I ended up at the homepage of the Swedish giant IKEA.

Join me on my user journey as I take note of both the positives and the areas for improvement on their site and discover neuroscience principles at work, 17 mistakes to correct and 9 suggestions for optimisation.

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9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates

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Benjamin Ligier

by Benjamin Ligier

Benjamin is a CRO Expert at Convertize. He is passionate about design, web marketing and consumer psychology.

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Benjamin is an expert in A/B testing and conversion rate optimisation. He works on testing and design.

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