Reading Time: 4 minutes
9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates
4.5 (90%) 2 votes

Welcome to the latest publication of our “Online Persuasion Insiders” series!

As a Conversion Optimisation Consultant, I can’t help but take note of how each website I visit optimises its conversions. Recently, I found myself in the market for a new desk lamp and, naturally, I ended up at the homepage of the Swedish giant IKEA.

Join me on my user journey as I take note of both the positives and the areas for improvement on their site and discover neuroscience principles at work, 17 mistakes to correct and 9 suggestions for optimisation.

how_does_ikea_optimise_conversions-001

pdf_icon

9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates

Click here to download a PDF copy of this article Save to read later or share with a colleague.

how_does_ikea_optimise_conversions-002 how_does_ikea_optimise_conversions-003

 

how_does_ikea_optimise_conversions-004 how_does_ikea_optimise_conversions-005 how_does_ikea_optimise_conversions-006 how_does_ikea_optimise_conversions-007 how_does_ikea_optimise_conversions-008 how_does_ikea_optimise_conversions-009 how_does_ikea_optimise_conversions-010 how_does_ikea_optimise_conversions-011 how_does_ikea_optimise_conversions-012 how_does_ikea_optimise_conversions-013 how_does_ikea_optimise_conversions-014 how_does_ikea_optimise_conversions-015 how_does_ikea_optimise_conversions-016 how_does_ikea_optimise_conversions-017 how_does_ikea_optimise_conversions-018 how_does_ikea_optimise_conversions-019 how_does_ikea_optimise_conversions-020 how_does_ikea_optimise_conversions-021 how_does_ikea_optimise_conversions-022 how_does_ikea_optimise_conversions-023 how_does_ikea_optimise_conversions-024 how_does_ikea_optimise_conversions-025 how_does_ikea_optimise_conversions-026 how_does_ikea_optimise_conversions-027 how_does_ikea_optimise_conversions-028 how_does_ikea_optimise_conversions-029 how_does_ikea_optimise_conversions-030 how_does_ikea_optimise_conversions-031 how_does_ikea_optimise_conversions-032 how_does_ikea_optimise_conversions-033 how_does_ikea_optimise_conversions-034 how_does_ikea_optimise_conversions-035 how_does_ikea_optimise_conversions-036 how_does_ikea_optimise_conversions-037 how_does_ikea_optimise_conversions-038 how_does_ikea_optimise_conversions-039 how_does_ikea_optimise_conversions-040 how_does_ikea_optimise_conversions-041 how_does_ikea_optimise_conversions-042 how_does_ikea_optimise_conversions-043 how_does_ikea_optimise_conversions-044 how_does_ikea_optimise_conversions-045 how_does_ikea_optimise_conversions-046 how_does_ikea_optimise_conversions-047 how_does_ikea_optimise_conversions-048 how_does_ikea_optimise_conversions-049

 
Benjamin Ligier

by Benjamin Ligier

Benjamin is CRO Expert at Convertize, based in London. Passionate about design and webmarketing, he started out working in email marketing and then specialised in Conversion Rate Optimisation (CRO).