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8 Neuromarketing Principles Used by British Airways to optimise their Conversions Rates
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Welcome to another instalment of our “Online Persuasion Insiders” series!

Summer is here but the weather is leaving a lot to be desired so I think I’ll head over to the South of France instead where the sun is far more reliable! I need to book a flight to meet my friends in Marseille so I turn to British Airways.

As a Conversion Optimisation Consultant, I can’t help but take note of both the positive aspects of their site – and also the areas for improvement. 

Join me on my user journey as I take note of both the positives and the areas for improvement on their site and discover neuroscience principles at work, 10 mistakes to correct and 4 suggestions for optimisation.




8 Neuromarketing Principles Used by British Airways to optimise their Conversions Rates

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Benjamin Ligier

by Benjamin Ligier

Benjamin is CRO Expert at Convertize, based in London. Passionate about design and webmarketing, he started out working in email marketing and then specialised in Conversion Rate Optimisation (CRO).

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