8 Neuromarketing Principles Used by British Airways to optimise their Conversions Rates
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Welcome to another instalment of our “Online Persuasion Insiders” series!
Summer is here but the weather is leaving a lot to be desired so I think Ill head over to the South of France instead where the sun is far more reliable! I need to book a flight to meet my friends in Marseille so I turn to British Airways.
As a Conversion Optimisation Consultant, I cant help but take note of both the positive aspects of their site – and also the areas for improvement.
Join me on my user journey as I take note of both the positives and the areas for improvement on their site and discover 8 neuroscience principles at work, 10 mistakes to correct and 4 suggestions for optimisation.
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8 Neuromarketing Principles Used by British Airways to optimise their Conversions Rates
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8 Neuromarketing Principles Used by British Airways to optimise their Conversions Rates
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by Benjamin Ligier
Benjamin is a CRO Expert at Convertize. He is passionate about design, web marketing and consumer psychology.
