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What is the Status quo bias?
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The Status quo bias is our tendency to prefer that things stay as they are and to avoid making changes to our habits. This psychological bias can be explained by a fear of change. It’s the mentality that results in you becoming trapped in an uncompetitive phone contract, in a reluctance to try new products… or even in a missed opportunity to increase your online sales because you’d rather not make any changes to your website!

Would you like to know more about how to make the most of neuroscience to optimise your conversion rate? To find out about new psychological principles and tactics that will increase your online revenue?


Benjamin Ligier

by Benjamin Ligier

Benjamin is CRO Expert at Convertize, based in London. Passionate about design and webmarketing, he started out working in email marketing and then specialised in Conversion Rate Optimisation (CRO).