Gîtes de France chooses Convertize to optimise its website
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Gîtes de France chooses Convertize to optimise its website
14 March 2016, London – Gîtes de France, a French and European leader in homestay tourism, has placed its trust in Convertize to help improve its website. The two companies are collaborating to increase the reservation rate and turnover of www.gites-de-france.com.
Gîtes de France stands out for its investment in digital strategy
Gîtes de France, a brand that has been established and widely known in France for sixty years, has maintained consistent growth by placing itself at the forefront of digital evolution in the industry. Having already introduced a form of tourism quite different from that traditionally seen in the sector, they stand out even further due to their investment in digital strategy. “We began a journey of conversion optimisation last year in order to adapt to the growing e-tourism market and the increasing digital requirements of our customers”, explains Anne-Catherine Péchinot, General Manager of Gîtes de France. “This year, we are reinforcing this strategy and are ready to begin a second stage.”
Convertize will use its digital expertise to help improve the Gîtes de France website
Convertize is going to assist Gîtes de France in this second stage, perfecting its conversion process using their digital and consumer psychology expertise. “The aim is to optimise the Gîtes de France website in order to increase the number of online reservations and the company’s overall turnover” explains Benjamin Ligier, Convertize’s Project Manager on the Gîtes de France account. This collaboration enables the two companies to realise this project together.
Laura Turnidge
PR Specialist | Jargon PR
Convertize is a digital consulting agency specialising in Conversion Rate Optimisation. Thanks to simple and effective methods, Convertize helps its clients to improve their websites and to quickly and efficiently increase online revenue. Based in London, Convertize operates throughout Europe.
For more information, visit: http://www.convertize.com
About Gîtes de France®
Created in 1955, the “Fédération Nationale des Gîtes de France” is the European leading provider of homestay accommodation. 47,000 owners open up their homes to house guests and offer 60,000 different holiday lets (B&Bs, group accommodation, campsites, chalets, etc.) throughout France. They’re located in the countryside, the mountains and by the sea, and – since 2011 – they also offer accommodation in Europe’s cities with their new endeavour City Break Gîtes de France® (homestay rental by the night or entire properties let by the week or for other short stays).
For more information, visit: http://www.gites-de-france.com/
by Philippe Aimé
Philippe is the CEO of Convertize. He created his first website in 1998 and has spent the past 20 years finding ways to make digital marketing more persuasive. He now heads a team of CRO consultants.
